Why Marketing Is Still an ‘In Person’ Game

Don’t get me wrong; I definitely believe in the power and prominence of digital marketing. After all, digital vehicles like eNewsletters, blogs and digital magazines are ranked as top tactics being used by marketers today, according to the Content Marketing Institute (CMI)’s “2015 Benchmarks, Budgets and Trends—North America” report. Furthermore, research from Gartner shows that digital marketing budgets will increase by 8 percent in 2015.

There’s no denying that digital marketing is here to stay, but, still, there is something exciting—inherently dynamic even—about having a face-to-face interaction.

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Playing Twitter Like a Game

If you’re interested in content marketing chances are you’re most likely also interested in learning how your business will play in the world of social media.

It’s well known that many small- to medium-sized business owners are hesitant about getting on social media, specifically Twitter (I’ve come across too many to count). Oftentimes, they are worried they’re getting into the game too late and therefore won’t be able to compete with more established brands. I wanted to take a moment to share with you a recent experience that I had with this 140-character megaphone.

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Top Take Aways From the Content Boost Crash Course, Part 2: Afternoon Sessions

Looking back on the second half of yesterday’s Content Boost Crash Course, the word that comes immediately to mind is “action.” While the first half of the day was focused on educating attendees about the basics of content marketing—the ins and outs of blogging and the need to engage with customers via social media, for example—the afternoon was all about how to put those strategies into motion and move forward with an integrated, revenue-driven content marketing strategy.

shutterstock_134665622What is the best way to get started with content marketing in your organization? As Content Boost Director Carrie Majewski intimated during a presentation titled “Getting the Boss to Say Yes to Content Marketing,” approaching the boss about investing in content marketing may be intimidating. She advised participants to lay such fears aside, however, as, in truth, most decision makers are ready to move forward with content marketing. Majewski backed up her claim with a study from DNN which shows that the top three priorities for marketing executives are to acquire new customers (87 percent), increase customer retention (86 percent) and increase brand awareness (80 percent).
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Top Takeaways From the Content Boost Crash Course Part One: Morning Sessions

The morning flew by here at Content Boost, as we’re now halfway through our second content marketing Crash Course; that is, our all-day integrated marketing seminar offering the latest tips and tricks for growing your brand online.

Before we head into this afternoon’s additional seminars and group discussions, it’s a great time to reflect on some of the top takeaways from the morning sessions, led by our in-house team of integrated marketing experts.

Here are three key tips that were discussed:

20150421_112544Be bold with your content: After opening remarks from our CEO, Rich Tehrani, our Director Carrie Majewksi kicked things off with a presentation on the basics of content marketing. One of the most important things she spoke about was the need to be bold and take chances with your content. As she explained, you are already disruptive with your product offerings so it’s critical to be innovative with your multimedia. According to Majewski, content marketing is your opportunity to drive emotion, tell stories and create a “WOW” experience that will resonate strongly with your customers. Continue reading →

‘Twas the Night Before the Content Marketing Crash Course

IMG_20141204_134926211Today feels like Christmas Eve. Though we don’t have stockings hung, Christmas trees lit or holiday music blasting from the radio in our office, exhilaration and anticipation are in the air here at Content Boost—and I can promise you a number of us will be awake all night long with unbridled excitement for tomorrow.

That’s because tomorrow, April 21st, we will hold our second iteration of our Content Marketing Crash Course, designed to present marketers with the opportunity to talk content marketing, complete with trade tips and tricks from seasoned professionals. We held our inaugural crash course last December, and the standing-room only attendance and riveting marketing discussions confirmed that we had to hold another event this year.

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Three Marketing Considerations to Think about This Weekend

shutterstock_205291750As marketers, there is perhaps no better part to our job than collaborating with our peers. It’s when creative minds come together that true marketing magic can happen. Here at Content Boost, for example, I am always eager to hear about the projects my team is working on with their clients—from brand new Web copy that will live on a client’s revamped site to email marketing campaigns designed to drive attendance to our client’s corporate event.

But perhaps most importantly, I am excited to see that the industry as a whole is thinking with an integrated marketing mind these days … and that’s a great thing.

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Employee Spotlight: Five Minutes with Content Producer, Diana Bishop

DSCN1389It didn’t take long for Content Boost’s Diana Bishop to make a name for herself within the Content Boost family. Not only can this writing powerhouse pack a serious content marketing punch—she can crank out a pretty awesome case study—but she is also the first to give a warm “good morning” and friendly smile each day.

“Each day at Content Boost I bring my enthusiasm (I have a lot of it) to both my work and my interactions with my teammates,” Diana says. “I’m the type of person who feeds off the energy of others so I love when our group bursts into spontaneous conversation or when I get positive feedback from a client. It makes me love doing what I do when I can share great experiences with other people.”

Learn more about Diana in our latest five-minute catch up:

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Hostess Proves it’s OK to Take a Risk

Opening day – the day every baseball fan anxiously awaits each spring. This year, Hostess decided to pay tribute to the beloved “holiday” with a tweet.

In case you missed it, it looked something like this:

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Why Your Content Isn’t Being ‘Liked’

Content rules the world.

Ok, that might be a stretch, but content is on the rise and it’s starting to rule the marketing world. A 2015 Smart Insights study found that content marketing is valued more by companies investing in digital marketing than big data, SEO and online PR combined! That’s good news, as the same study found 50 percent of B2C marketers expect their budgets to increase in 2015.

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I’m Ready for Content Marketing … Where Do I Start?

pic812It’s amazing the difference a year can make. I vividly remember attending a number of 2014 trade shows and having conversations with attendees about content marketing. They would go something like this:

Attendee: What do you do?

Me: I head up TMC’s content marketing division, Content Boost.

Attendee: What is content marketing?

Me: A marketing tactic that involves leveraging content—think blogs, white papers, email marketing messages—to organically sell your products and services.

Attendee: Oh … that’s just advertising, right?

#FAIL.

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