We’ve all been there before: You look at your schedule and immediately feel overwhelmed by the myriad of impending calls, reminders and meetings, but you need to get an article done by the end of the day in order to make its deadline.
“Today is looking like one of those days,” you think as you ease into your chair, obligatory cup of coffee in hand. So…what do you do?
There’s been a long-standing debate in the content marketing industry about whether long-form or short-form content is more effective. One side argues that long-form content, which typically runs over 2,000 words in length, makes for a more in-depth and compelling read, while the other side contends that short-form copy, or blogs that are less than 1,000 words, is more easily digestible and sharable. Let’s take a deeper look into the pros and cons of each: Continue reading →
Mardi Gras—otherwise known for general revelry and perhaps some poor decision making—at its core is a jovial, carnival-themed celebration of color and culture. It’s a bit surprising then that TurboTax, a color-in-the-lines company, capitalized on both ends of Mardi Gras’ reputation in order to present a killer content marketing campaign this February. Continue reading →
How many content marketing tactics do you currently employ? If you’re like most other B2B marketers, then you’ve surpassed 10 tactics, according to Content Marketing Institute’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America. Topping the list of the most popular tactics is social media, followed by eNewsletters, featured articles, blogs and in-person events.
While your peers are using upwards of 13 content marketing tactics, juggling all these can be difficult, especially if you don’t have the internal bandwidth or budget to keep up. Do yourself a favor this year and don’t spread yourself too thin. Instead, concentrate on these three most effective tactics: