The continued expansion of marketing in all its forms has driven most companies to rush into social media promotion without a clear strategy or projected outcome. It certainly pays to be at the party, but if you’re just another guest without anything interesting to add to the conversation, you’re better off staying home.
Like the truth in the X-Files, the data is out there. Web marketing needs to speak directly to its audience, and knowing who that is, is fundamental. More than 1.44 billion people are on Facebook and 936 million visit their page daily. Given that Facebook ads allow you to target people based on location, age, interests and more, your advertising can determine your marketing strategy. In other words, find your fans through advertising, follow-up with effective marketing and let social media work its magic. Continue reading →
It’s hard to believe we at Content Boost were able to get our hands on this globetrotter. After working as journalist and editor in Connecticut, in 2000, Content Boost Content Producer Mark Lugris moved to Spain to start his own communications company, which published a travel magazine for German and English speaking tourists (impressive right!?).
His company also developed communication, marketing and translation projects with multinational corporations such as IBM, Coca-Cola, MSC, Loewe and Allianz Insurance.
“My time in Spain and Switzerland presented an incredible opportunity to work with major multinational companies in order to fulfill their marketing and communications objectives,” Mark said. “One of the most important lessons I learned from this experience was how language elicits a singular response in different cultures. Being aware of the cultural and linguistic perspectives of each client is vital to developing an effective and affecting campaign strategy.”
When he returned to the States a few months ago, we knew we had to reel in this seasoned marketer. Learn more about Mark in our five minute catch-up… Continue reading →
Last week, the Content Boost editorial team completed an experiential based exercise in which we each interviewed another member of our team and created buyer personas for our teammates based on a product or service they might be looking to buy. The buyer persona task served a few purposes: sure it was great for team-building, but more importantly it forced us to put on our strategic thinking caps (it was also a great way to break up the work week).
In April, we held the second iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about content marketing best practices. We led a series of breakout sessions covering everything from the definition of content marketing (hint: using custom content to drive awareness and profitability around your brand) to the key ingredients of a robust blogging and lead-generation strategy.
We rounded out the day with a session titled “Getting the Boss to Say ‘Yes’ to Content Marketing,” designed to equip participants with the ammo needed to walk into their boss’s office and get the green light. Whether you are just starting out on your content marketing journey—or looking to get the “yes” for a new project—let’s take a look at how to get your boss on your side.
Its 12 am and I can’t, for the life of me, fall asleep…so, what’s the first thing I do? I turn to my nightstand where my iPhone is resting, pick it up and search, “how to fall asleep quickly.” A wealth of blogs and YouTube videos greet me and I scroll through each of the “how to” options until I find one that seems effective.
In what is arguably the biggest social media story of the week, Joss Whedon, the screenwriter and director of “Buffy the Vampire Slayer” and “The Avengers” films, stormed off Twitter after fans turned against him for what they perceived to be sexism and misogyny in the latest Avengers film, “Age of Ultron.”
Whedon deleted his account after Tweeters objected to his depiction of Black Widow, played by Scarlett Johansson, in the film. Here’s a look at his seemingly ironic farewell message…
I’m not one to stay on top of events like the Met Gala, an annual fundraising gala to benefit the Metropolitan Museum of Art’s Costume Institute in New York City, but I do enjoy perusing the images of celebrities and their luxurious, stylish and sometimes downright ridiculous outfits every year once the event is over (BuzzFeed has a complete lineup of this year’s outfits if you’re interested).
So, I scrolled through Web pages full of perfectly snapped shots of celebrities and their fashion collaborations that reflected this year’s theme of “China Through the Looking Glass.” Continue reading →
As content marketers—and professionals in the marketing outsourcing business—we are always searching for new tools that will make us better at our jobs and therefore make your content marketing strategy that much stronger.
One tool we talk a lot about here in the cubicles is buyer personas. They aren’t a piece of software or a neat gadget that makes life easier. Rather they are descriptions of our client’s target audience that help us hyper-focus our writing and create the top notch copy you come to expect from us here at Content Boost.