The Going’s Getting Tougher for Content Marketers

It’s almost time to update our recent compilation of content marketing statistics from around the Web—which means I’ve been busy scanning the most recent reports looking for new and relevant information to include in our autumn edition.

shutterstock_225090238It was while I was browsing through the Content Marketing Institute’s (CMI) fifth annual Benchmark Report that I noticed something interesting. Despite the fact that content marketing is well past its nascent stage, content marketers are still getting caught up with the same challenges year-over-year, which is cause for concern.

Consider the fact that in 2013, CMI reported that 52 percent of marketers were struggling to produce the kind of content that engages. This number dipped to 47 percent last year, which was an improvement. But this year, it increased to 54 percent. The same can be said for overcoming the challenge of producing a variety of content, which dropped last year, but is now more of an issue than it was in 2013, as 42 percent of marketers are struggling in this regard.

By and large, the most startling statistic is the fact that last year, only 33 percent of marketers reported that measuring content effectiveness was a top challenge. But according to the 2015 report, this is now a problem for 49 percent of marketers.

It’s worth it to stop and ask whether your organization is actually improving annually, or if it’s merely dragging its feet. If your organization is experiencing the same issues year after year, it’s okay to ask for help. Continue reading →

Three Things A Trip to Europe Taught Me About Content Marketing

IMG_4390I’ve just return from a two-and-a-half week belated honeymoon to Europe (it’s hard to believe I was in Paris Monday and am somehow in Connecticut today). I’m sure you’re thinking that what I took away from the trip was an amazing dinner cruise on the Seine in Paris, an exhausting but incredible visit to Vatican City in Rome and more pasta and pizza than I can count.

And that’s all true.

But I’ve also come back refreshed, invigorated and bustling with new content marketing ideas. Yes, let’s face it, as a content marketer we can never turn it off, even when we are traipsing across Rome, Florence, the Italian Riviera and Paris.

Continue reading →

Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

shutterstock_142997941Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein.

As CB’s very own “social media guru,” Diana began her career in 2008, representing the social presence of several well-known recording artists. Since then, Diana has been involved in social media marketing for local businesses, non-profit organizations and everything in between. Continue reading →

How Not to Fail at Content Marketing: Advice Backed by Research

shutterstock_187281707There’s no shortage of advice on the Web. Heck, you can Google just about anything from how to dress your cat to how to raise a chicken farm. At times, however, it can be hard to sift through all the noise to find real, applicable advice— especially when it comes to content marketing.

Let’s do a quick exercise. Open up a browser and navigate to your preferred search engine, then type in the phrase “how to be successful at content marketing.” How many search results did you get? Chances are you got around 6,240,000 results—or 6,240,000 different opinions. Continue reading →

Cold Weather Alert: It’s Time to Warm up Your Content Marketing Strategy

This morning I did something I hate to do: I had to warm up my car.

As I walked to my car in the darkness that is 6:30 a.m. on one of the last few weeks of October, I noticed my windows were coated in a thin sheet of ice. The ice was easily penetrable, but I know it won’t be long before that ice will be sealing my car doors completely shut.

winter Continue reading →

Same Old Blog Mishaps? Learn These Tricks to Earn Some Treats

When you first launched your company’s blog, you may have expected consumer interest to instantly spike. But so far, you feel like it hasn’t made enough of an impact and are widely searching for ways to get the engagement and results you’re looking for. So, how are you going to turn things around? Continue reading →

Employee Spotlight: Five Minutes With Quality Control Editor, Peg Ventricelli

shutterstock_142997941No one knows his or her way around an AP Style Book like Content Boost’s Quality Control Editor Peg Ventricelli. Passive voice, dangling modifiers, split infinitives … you name it, Peg can spot it. As the last set of eyes on content produced by CB’s team of editors, Peg ensures that every “t” is crossed and every “i” is dotted. Continue reading →

9 Content Marketing ‘Hacks’ that Will Simplify Your Life

shutterstock_192400145Let’s face it; most marketers have a love/hate relationship with content (unless you’re like me). It’s the fuel that drives your marketing strategy, but it’s also the monster under your bed that keeps you up at night. I get it; writing mind-blowing headlines, creating editorial calendars, and editing 10-page whitepapers are enough to make your head spin.

But don’t give up on content just yet. Rekindle your relationship and uncomplicate your life with my nine content marketing hacks (because who really has time to read 10?): Continue reading →

Are You Interviewing People Yet for Your Blog?

shutterstock_220287145Interviewing is one of the best ways to add precision, depth and expertise to your writing. Stories from subject matter experts in your field—whether it’s your CEO or a field specialist—will provide high-quality content for readers. What’s more, well-presented tales will give your visitors the knowledge they seek about your brand without hitting them over the head with a sales pitch. Continue reading →

Employee Spotlight: Five Minutes with Content Producer, Rick Sobey

shutterstock_142997941While he may be the newest member of the Content Boost team, Rick Sobey has quickly solidified his role as one of CB’s Content Producers. Having worked at “The Daily Voice” and “The Lowell Sun,” this Bostonian taps into his extensive writing and marketing experience to help clients take their marketing strategies to new heights with high-quality, custom content.

“Moving from journalism into content marketing has been a natural transition as my past interviewing and research skills have played a key role in creating valuable content for our clients,” explains Rick. “I also still get to tell real-life, impactful stories that resonate with consumers.”   Continue reading →

Follow

Get every new post delivered to your Inbox.

Join 191 other followers