In the content marketing industry, there is no greater treasure trove of information than the Content Marketing Institute (CMI). That’s why content marketers all over the country were anxiously awaiting to dig into the 2016 benchmark studies from CMI as we head into the final quarter of 2015. As of this week, the wait is over as CMI has officially released their “B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America” study.
So, without further delay, we wanted to dive headfirst into this compilation of marketing statistics and give our readers three quick insights:
Not that we’d mind a 70-year-old intern here at Content Boost, but we think Robert DeNiro probably has better things to do—like star in “The Intern,” a Nancy Meyers’ film production released this past weekend. While we haven’t yet had a senior citizen approach us for an internship, we welcome all takers who have a strong work ethic and an ambition to craft quality content.
Our summer interns ended their time with us just a short while ago, and we’re fresh on the hunt this fall for new quality replacements that can start immediately.
Anybody who knows me will verify that I’m a huge people person. I love to shoot the breeze, ask questions and learn more about the person I’m talking with; perhaps that’s due to my journalistic nature.
This is why I love attending Editor’s Day, an event hosted frequently by Technology Marketing Corporation that invites a number of organizations to sit down with us and talk about their brand stories, their core competencies and what they’re doing in their niche marketplaces. Almost a year ago we were in Boston for Editor’s Day, speaking with companies located in the New England area. Last week we were in Dallas, where we were met by dozens of companies eager to discuss the latest with us.
Not only was I excited because I spent the week in Dallas and I’m a Cowboys fan (or should I say Cowboys fan by association thanks to my fiancé) but as a marketer, there’s nothing I love more than getting to hear the unique brand stories of various organizations.
Whether it’s hearing about what’s on the horizon for a company in 2016 to learning about a prolific moment a CEO or founder thought up his or her innovative concept or product solution, it’s truly fulfilling to be able to leave the hustle and bustle of the office and sit down with some friendly faces (if you follow my blog then you know I’m a big fan of keeping in touch, as I wrote about earlier this year).
Don’t get me wrong—advances in technology have made it easier than ever to host a video conferencing session; however, there is a unique and distinctive feel to being in contact with others. I think this human element is needed in the marketing world.
A sincere thank you to those companies that took the time to spend their afternoons with us down in Dallas last week. We hope you had a great time and we look forward to seeing you again soon! In the meantime, stay tuned to find out where Content Boost and TMC will be for our next Editor’s Day!
Allison Boccamazzo is a writer of many shapes and sizes. She is seasoned in the art of story-telling (she is currently working on getting her novel published) and, as Director of Brand Strategy at Content Boost, loves telling the tales of unique and unusual brands. When Allison is not managing content and serving as a brand advisor for her clients, she can be found (shamelessly) Netflixing, kickboxing or brainstorming new DIY projects for her apartment. Allison previously worked at “HGTV Magazine” and “Folio Literary Management.” She graduated Cum Laude from Assumption College with a degree in Writing and Mass Communications.
Being a resident of Fairfield County has its perks. There are some beautiful beaches, a rich colonial culture and of course an endless list of great dining options. And, as I found out yesterday, even the daily bumper-to-bumper traffic on the I-95 corridor between Norwalk and Bridgeport comes with a silver lining.
As I sat in crippling traffic, wondering what life would be like while navigating rush hour in an automatic vehicle, I tuned into my favorite sports talk station, 98.7 ESPN radio. Although I was a little annoyed with ESPN New York for seemingly overlooking the Jets’ 31-10 week 1 victory over the Cleveland Browns—instead opting to dissect Eli Manning 4th quarter brain cramp—I was pleased to find I had caught the Dave Rothenberg Show.
Listening to the Elvis Duran Show on my drive in to work this morning, a specific segment caught my attention. A high fashion runway model called in and gave the hosts and their listeners an inside view of what happened during this year’s New York Fashion Week (NYFW).
I learned that fashion designers are willing to do whatever it takes to raise brand awareness, even if that includes taking a stage dive.
The runway model divulged to the radio hosts that some fashion designers ask their models to deliberately take a spill on the runway with the hopes that audience members and media personnel will catch the embarrassing moments on film. The designers then assume that these videos of models flubbing up on the catwalk will go viral on channels such as You Tube and Twitter and will, in turn, raise more awareness for the designer’s brand.
A lot of people ask me, “should my business be blogging?”
It leads me to believe that there is still, amongst the majority of professionals—particularly at the small-to-medium sized business level—a fundamental misunderstanding as to how blogs fit into the sales funnel.
If you don’t grasp how the sales funnel works, it can be easy to dismiss a blog as a frivolous expenditure and thus, a gigantic waste of time. But rest assured, blogs have an important place in the sales process.
Here is how a blog fits into the sales funnel. Keep in mind that the sales funnel works from the top-down: Continue reading →
I can still remember the moment I fell in love with craft beer and, believe it or not, it had nothing to do with the taste, color or aroma of these hop-filled brews.
I had just turned 21 and was flying out to visit my sister who now lives in Boulder, Colorado, which is home of some of the country’s best tasting, and most successful craft beers.
Yes, Colorado has a lot more to offer than that fizzy yellow water that Coors attempts to pass off as beer.
Having been out to Colorado once before turning 21, I was excited to return over the Thanksgiving holiday and tour some of the local breweries such as Avery Brewing Co. (before they moved into their massive new location). In fact, Avery was the first brewery I ever toured and it was the place where I learned that craft brewing is far more about culture, love and passion than it is about making a great beer (but it’s a lot about that, too).
As a New England native, I can attest to the claim that the weather in this region is some of the most unpredictable and continuously changing weather in the country. From blizzards, to heat waves, to tornadoes, New Englanders are prepared to handle any type of weather that is thrown their way.
Sure, it’s not particularly thrilling to hear that there’ll be a snow storm on Halloween when only the leaves should be covering our lawns, but the weather sure keeps residents on their toes. It also teaches us to savor every season for what it’s worth—the dew covered grass of springtime, the humid days of summer, the classic crisp autumn mornings when the foliage is at its peak, or the first sign of powdery flakes once December arrives.
You’re still trying to decide whether a content strategy vendor is right for your business. After all, partnering with any vendor is a big decision and one that requires a lot of trust.
By outsourcing either some or all of your content needs, you can spend less money on the resources required to obtain professional, compelling copy. There are also several hidden benefits to outsourcing content production that you may not be aware of.
Here are three unexpected perks of working with a content strategy vendor:
What winds up happening is you lose the spark of interest that is needed to make your brand exciting to consumers. Continue reading →