If you’ve had some trouble selling your home due to some sort of defect—like a faulty septic system or ill-functioning furnace—Dex Property Solutions, Inc. might be just the kind of company you’re looking for.
Based in Connecticut but able to service clients across the country, Dex Property Solutions buys real estate that’s in need of repairs—maybe the plumbing system needs a complete overhaul, for instance—before modernizing the properties and either selling or renting them. Continue reading →
It all started on Thanksgiving Eve. A colleague had recommended the “Serial” podcast to me a couple days prior, and while rolling my arancini for the next day’s Thanksgiving dinner, I decided to give it a try. I’ve never been a big fan of podcasts, but 15 minutes in and I was hooked. Two days later I was all caught up on the nine episodes that had been released at the time. Is binge listening to podcasts going to be the new “it” term? Continue reading →
Investing in technology for your small business can be overwhelming—and that’s an understatement. From computers to phone systems to Internet applications, it can be difficult to determine what technologies best fit your company’s needs and budget.
As another year winds down, chances are you’re already looking ahead to 2015—a year that holds plenty of potential for your business. If you haven’t added content marketing to your marketing mix, then you might want to consider making this a top priority for the coming year. Continue reading →
We are in the middle of a quiet content marketing war, as organizations are fiercely competing for brand awareness and relevancy online.
This was the critical message delivered by TMC CEO and Group Editor-in-Chief Rich Tehrani during his opening remarks at Content Boost’s first Content Marketing Crash Course, Dec. 4 in Norwalk, Connecticut.
“Online marketing battles are being won and lost constantly,” explained Tehrani, adding that many companies think they are winning the battle for attention when they are actually losing without even realizing it.
Tehrani’s remarks set the tone for the riveting Crash Course, in which local business leaders and marketers were invited to participate in full day of hands-on content marketing seminars and group discussions, as well as strategizing and networking activities with key members of the Content Boost team. Attendees were also treated to 30-minute one-on-one brand reviews and consultations, as well as brand video interviews. Continue reading →
In our digital landscape, it’s indisputable that valuable content marketing is of the upmost importance. Despite this, many organizations continue to fail at providing content that consumers demand.
In fact, not enough businesses are successful at content marketing; 38 percent of companies say they are effective, which is a drop off from 42 percent a year ago, according to a survey by Content Marketing Institute called “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America.”
We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.
We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?