Is There Enough Time To Start A Content Strategy in 2015?

We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.

clock-147257_640It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?

Here’s our take on the matter: Continue reading →

Applying Thanksgiving Tips and Tricks to Your Marketing Strategy

Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.

It goes without saturkey-23435_1280ying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.

Continue reading →

Target’s “OCD” Holiday Sweater Stirs Up Controversy

If there is one thing people love about the holidays, it’s ugly sweater parties (or maybe that’s just me). And, over the years, Target has met consumers’ unfashionable, but festive, demands by selling “ugly” sweaters throughout this time of the year.

These swoooopps2eaters are usually a big hit amongst holiday shoppers, but this year one sweater‘s message is creating chaos on social media.

The controversial sweater reads “OCD Obsessive Christmas Disorder,” and it’s generating a storm of backlash on Twitter. This is because the message seems to blatantly trivialize mental illness, specifically Obsessive Compulsive Disorder (OCD).

For example, one angry individual responded on Twitter by saying “Hey @Target this sweater isn’t cute or funny. OCD is a serious mental illness that shouldn’t be mocked.”

Continue reading →

Why You Should Consider Trying That ‘Meh’ Marketing Tactic You’ve Been Thinking About

The other day I was preparing a dish of halved avocado filled with cottage cheese and a drizzle of sriracha sauce, and offered a bite to my fiancé. He was pretty reluctant to try it at first, saying that he had never eaten avocados before and they looked like they would taste bad. However, one small, hesitant nibble turned into the plate being finished off completely.

As it turns out, he likes eggplant and zucchini, too.

mehSo, what does trying new veggies have to do with content marketing? Most organizations tend to have content marketing tactics that they love using because they sit well on the palette—like blogs, social media and case studies. Then there are those tactics that seem like they’ll taste funny. For your organization, this may be a tactic that you consider unconventional or have overlooked, like an infographic or eNewsletter. For your marketing team, a first response may be “meh” rather than “yeah!” Continue reading →

Tips For Building A Lasting Relationship With Your Content Producer

Once you sign up for content marketing and are introduced to your dedicated content producer, you’re bound to enter into the “getting to know you” phase.

shutterstock_114687277During this phase, you’ll want to approach your content producer just like you are onboarding a new member of your organization. The goal is to get acquainted as quickly as possible with one another, so that you can build trust and start brainstorming creative ideas for your brand.

Here are some tips that you can use to ensure that you get off to a great start with your new content producer: Continue reading →

A Recap of Content Boost’s Latest Content Marketing Crash Course

It was an exciting day at Content Boost last Thursday, Oct. 29, as our content marketing Crash Course—our ongoing seminar aimed at offering tips and tricks for organizations to enhance their content marketing effectiveness —was a great success.

Attendees made their way into the conference room for the first set of presentations, presented by our in-house team of content marketing experts.shutterstock_183663350

In case you missed it, here are some major takeaways from the day’s activities:

Plan, plan and plan some more: The vast majority of B2B companies already realize the benefits of content marketing, as 88 percent are currently using it. So if your business is one of the 22 percent of companies that aren’t using content marketing, your direct report may need some convincing as to why he or she should invest in such a strategy. This was the focus of the first presentation given by our Director of Brand Strategy, Allison Boccamazzo.

So, how do you get your boss to say yes to content marketing? You need a plan, the focus of which should be centered on four crucial steps outlined by Boccamazzo:

Continue reading →

Three Types of Engaging Content You Can Begin Producing Today

According to the Content Marketing Institute’s (CMI) “2016 Benchmarks, Budgets and Trends—North America” report, B2B engagement picmarketers continue to be heavily focused on creating engaging content. In fact, 72 percent of marketers surveyed by CMI claimed it’s their top priority for 2016.

So, what exactly is engaging content?
That is, what kind of content should teams be producing to attract and, more importantly, retain readers? And how can content then convert those readers into repeat customers and loyal brand advocates?

Continue reading →

Want to Win A Free Blog Post? Attend the Content Boost Crash Course!

Recently you’ve been hearing a lot of talk about how content marketing can help grow your business. But you just haven’t had the opportunity to get the process started in your organization.

So, what does your Thursday look like?
Marketing-SMALLClear your schedule and head to Norwalk, Connecticut, for an all-day seminar—the Content Boost Crash Course—where you’ll learn the latest content marketing strategies and best practices. You’ll also gain expert advice about how to build a stronger digital brand and improve the way you engage with your customers.

There will be sessions on building content-driven online communities, effectively using social media, and driving revenue from your content initiatives. You’ll also be treated to breakout sessions, brand evaluations, video interviews, lead generation tips and more. Continue reading →

Let’s Talk About That Blog of Yours

At this point, you’re already sold on the idea of starting a blog for your business, and using it to move forward with content marketing like 81 percent of B2B organizations are currently doing.

So what’s holding you back from getting started?

shutterstock_230245711You have questions. Lots of them. And so you’re dragging your feet about moving forward with the project, as you don’t want to rush into the process and risk painting your organization in the wrong light. Meanwhile, your competitors are pumping out multiple blog posts per week.

If this describes your situation, I understand what you’re going through. After all, there are a lot of things to consider when starting a blog, such as:

Tone and style: Should your blog be loose and creative, or strictly business? A blog is a direct reflection of your corporate brand, and so it’s vital that your messaging aligns with the image you are trying to create for your company.    Continue reading →

Trick-or-Treat? Addressing the Scary and Sweet Sides of Social Media

halloween picThe Halloween season is upon us once again and visions of candy corns are dancing in our heads…

But marketers don’t get to trick-or-treat for candy. Instead, we’re collecting and sorting the tricks and treats of the social media realm, also known as consumer feedback—and believe me some of it can be downright frightening.

So how can you appropriately address the influx of both negative and positive feedback which emerge on your Twitter, Facebook, and LinkedIn accounts day-in and day-out? Well, besides throwing salt over your shoulder or avoiding black cats at all costs, try heeding these quick tips.

Continue reading →


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