This Summer’s Marketing Superlatives

shutterstock_112540055The sun is just about setting on summer, and that means marketers everywhere are reflecting on their advertising campaigns and looking ahead to fall. But before we welcome autumn, we here at Content Boost thought it would be fun to highlight three brands that we feel have made a big splash with their advertising campaigns over past few months.

Here are our picks:

Most ambitious: Pac Sun

California clothing company Pac Sun set out with a goal this summer to capture the “diverse, creative and optimistic” Golden State of Mind with its marketing campaign. The company travelled to 20 different cities across the U.S. and took photographs of each one. Then, it combined the original photographs the team took with images from across California, giving customers the opportunity to picture their city as if they were in California. The company then included the original images in 619 window displays across the country, using social media, online video and an online hub to engage with customers.

Continue reading →

Three Ways to Take Your Blogging Strategy From Lifeless to Lively

shutterstock_94805161Is your blog traffic low? Are you struggling to catch the attention of readers? Blogging is an essential piece of the content marketing puzzle. However, it’s one of the most challenging aspects. Let’s face it; developing fresh, engaging content on a consistent basis can be enough to make your head spin. Nevertheless, it’s important to the success of your content marketing strategy.

So if you’re blogging strategy is stuck in a rut, don’t worry: we’re here to help. Below are three ways you can take your current strategy from lifeless to lively: Continue reading →

Jumpstarting Your Brand’s Snapchat Presence with ‘My Story’ Feature

Snapchat, a photo and video sharing application, for business may not seem like the most natural fit at first glance, but hear me out. The company’s “My Story” feature may just change your mind.

The platform, which has a demographic made up of primarily 13 through 17 year olds, is known for its short messages that automatically delete after a certain number of seconds, pre-determined by the user. Think of a text message that automatically deletes five seconds or so after you open it. Kids and young adults have been latching onto the platform to share messages with their friends, and businesses are starting to slowly follow.snapchat_grubhubpromo Continue reading →

This is a Fake Blog Post

You may have heard the buzz that Facebook is testing a new tag for content deemed ‘satirical.’ This tag is being tested on the related articles unit in users’ News Feeds (when you click on one story and three other recommended articles pop-up below it.) This is largely due to complaints from users who are confused by headlines posted by content creators like the Onion, who are known for their satirical news articles. Continue reading →

Three Marketing Lessons I Learned From My Favorite Designer

shutterstock_132961508Anyone who knows me knows that I have a shopping addiction. Not an OMG-I’m-$100,000-in-debt kind of addiction, but a “healthy” one in that my closet is frightfully full of clothes (most with the tags still on). While I have a long list of designers that I love—Marc Jacobs, J.Crew, Vince … the list goes on—my favorite has to be Rachel Zoe. Continue reading →

ITEXPO Las Vegas 2014 Wrap-Up

itexpo-logo-2014What a productive and inspiring week our Content Boost team just experienced at TMC’s ITEXPO 2014 in Las Vegas—the largest and longest-running B2B trade show, and your source for business technology innovation and trends. We were thrilled to be there and experience the scope of event offerings—from networking with leaders from multiple industries to gleaning the knowledge shared by executives from AARP, American Cancer Society, AT&T, iRobot, Schmooze and others. We hope you were there with us last week to gather insights into the information and communication technology market, attend educational workshops and hear all of the exciting keynote speakers. Continue reading →

The “Ice Bucket Challenge” and What It Means for Marketers

By now, assuming that you’re on the Internet and have access to at least one social media account, you’ve heard of the “Ice Bucket Challenge” and likely seen at least one of your friends or acquaintances—if not 100—doing it. If not your friends, maybe you’ve at least seen a celebrity doing it.

So what is the Ice Bucket Challenge? And more importantly, why should you as a marketer care?

The Ice Bucket Challenge was started by a 29-year-old Boston College alum who was recently diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, and sought to raise both money and awareness for the ailment. For the challenge, participants pour a bucket of ice water on their heads, subsequently calling out other friends to participate via social media as well. Those who are called out must pour a bucket of ice over their heads or donate to the cause.

Continue reading →

A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)

So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:

ITEXPO2

 

Continue reading →

Content Marketing’s Top 10 Commandments

pic812Content marketing is catching more and more attention from businesses that are looking for ways to bolster consumer engagement and improve sales. Despite the increasing buzz, however, confusion still abounds. How many times do I have to blog a day? Do I need a strategy before I get started? What’s the difference between content marketing and social media marketing?

If you’re wondering these same questions or if you’re simply just new to the content marketing game, take a look at our top 10 content marketing commandments to help guide you through your journey: Continue reading →

Follow

Get every new post delivered to your Inbox.

Join 175 other followers