Three Reasons To Consider The New Content Boost Word Bank Package

Right now many Major League Baseball teams are scrambling to make last minute deals before tomorrow’s looming trade deadline. Just about every team in the playoff hunt hopes to land a multi-faceted player who can contribute across the board with both his bat and glove; such a player will prove to be much more valuable in October than a one-trick pony who can occasionally clobber the ball, but produce little else.

shutterstock_125212661This need for flexibility is equally important when selecting a custom content vendor. It’s critical that your vendor can provide your business with a wide variety of assets as opposed to a narrow set of deliverables.  Such is the concept behind Content Boost’s new offering, a flexible package which lets you pick and choose the number of words you want to receive per month with almost no limit as to how you can use them.

Here are three reasons your business should consider the new word bank package from Content Boost: Continue reading →

Should Your Content Be Inclusive?

Inclusive

Not one to follow reality TV or tabloid gossip, I did happen upon the E! channel’s new series, “I Am Cait,” in which Caitlyn Jenner leads viewers through the early stages of her recent gender transition. I only watched the first 20 minutes of the show, but what I found most interesting was not in the show at all, but an ad for Airbnb, the community marketplace for people to list, discover, and book accommodations around the world, which aired twice while I watched.

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Taylor Swift Teaches Us All a Valuable Social Media Lesson

OK, let’s get the elephant in the room out of the way. Yes, this is the second post I have written about Taylor Swift in a little over a month. I promise, while I do find some of her tunes catchy, I am not a super fan—she just keeps making news related to content marketing!

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Without going into too much detail, Swift made news this past week when she reacted to a tweet by hip hop artist Nicki Minaj. The pop singer thought the tweet was aimed at her and quickly fired back a civil, yet pointed rebuttal. The problem, however, was that Swift was not the intended target of the original tweet. After a quick back-and-forth squabble, Swift apologized on Twitter, which seems to have resolved the feud, at least for now.

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In Case You Missed It: Highlights From Today’s Content Boost Crash Course in NYC

Today the Content Boost team stormed NYU’s Kimmel Center ready to convince business leaders to say “yes” to content marketing at the third Content Boost Crash Course.

shutterstock_133099646What they found, however, was that the packed room was one step ahead of the game. In fact, the audience members were ready to jump into content marketing right away.

Their enthusiasm echoed the sentiments from our Director Carrie Majewski about how popular content marketing has become. As Majewski explained during her kickoff presentation, 78 percent of CMOs think custom content is the future of marketing. Further, 86 percent of B2B and 77 percent of B2C companies now use content marketing.

“Our NYC-based Cont Continue reading →

Why My Road Trip Got Me Thinking About Content Marketing Strategy

shutterstock_269296442In my opinion, there’s almost nothing quite like getting out on the open road, when everything feels new and the possibilities for adventure are endless.

I just recently enjoyed the incredible experience of driving coast to coast. What I valued most about the trip was the experience of driving, rather than flying, and being able to take in all of the scenery and changing landscapes as I made it from state to state. Taking in all of the sights, from mountains to flatland to deserts, made me think about my country and traveling in brand new ways that I’d never have realized had I foregone the car and hopped on a plane.

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Friday Reflections: There’s Always Time for Collaboration

I admit that I haven’t been able to keep up with this series at my desired biweekly pace (unexpected to-do’s and time crunching can get the best of every marketer!) but I’m happy to be back with the second edition of my ongoing “Friday Reflections” blog. Today I want to talk about collaboration.

As marketers we’re all more than familiar with the importance of collaboration; we need to collaborate with our clients on their campaigns and content deliverables, with our co-workers on internal projects, with partners on upcoming initiatives and more. But, as we also all know, time is not always on our side.

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This Cool Trick Will Reduce Your Content’s Exit Rates

I’m going to show you a simple trick:

Ready? Here goes…Fire buckets hang over the well in the town center of the 1890's Silver town of Calico. Calico has burned to the ground twice in its history

I bet I can—

—and bear with me now,

keep you moving, down the page…

until you reach the last sentence. And what will you do when you get there?

You’ll click on my link and head to my website. Continue reading →

The Countdown is On! One Week to the Content Boost NYC Crash Course

I’ll take Manhattan…

I am 100 percent a New Yorker at heart. I talk a mile a minute; I gesticulate incessantly; and I have zero patience for slow walkers. It’s most likely because I grew up about 35 minutes from Manhattan and have parents—New York City natives who eventually migrated to the suburbs—who say things like “tawk” and “wawk.”

IMG_1432So you can imagine my excitement over the fact that the Content Boost Content Marketing Crash Course—a one-day event designed to bring marketing professionals together for professional development—is headed to the Big Apple. On Wednesday, July 22, our editorial team will head to the NYU Kimmel Center (Room 803) for a seminar that promises to breed marketing inspiration.

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The Ultimate Content Challenge: Writing a Best Man Speech

I have written white papers. I have written case studies. I have written blogs, e-mail marketing messages and website copy. But as I prepare my best man toast for my best friend’s upcoming wedding, I am realizing none of it was this challenging.

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How Brands Are Using Your Memory to Their Advantage

Is it just me, or are video ads getting more ridiculous by the second?

I often find myself streaming my entertainment rather than watching live TV in order to avoid advertisements. However, despite my years of experience in avoiding advertisements, there are some commercials that just demand my attention.

For example, the men’s deodorant brand Old Spice is well known for its unorthodox videos. Whether it’s actor Terry Crews powering an entire garage band by hooking an EKG machine up to his muscles or a tree full of moms showering their sons with tears and denouncing the brand for “making men of their sons”, Old Spice’s advertisements just seem to be going over the top.

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