The Social Media Marketing Landscape [Infographic]

With billions of users on social media each day, there is huge opportunity to tap into new audiences and better connect with existing customers. Beyond building relationships with customers, social media has been found to increase brand exposure, boost traffic to your website, improve SEO rankings, and  provide significant ROI. Continue reading →

Three Reasons Why Content Marketing Works

While other businesses have been pumping resources into their content marketing strategies, you’ve been waiting on the sidelines assessing the situation to see if it’s right for your business. You’re still looking for proof of how content marketing can help your business grow.

shutterstock_77165428Recent research from Ascend2 sheds some light on this important issue; according to the research, 89 percent of companies surveyed claim that content marketing has helped them achieve important objectives like improving customer engagement, increasing lead generation and increasing brand awareness, among others.

Here are three reasons why content marketing works, as evidenced by the findings from the report:

There are a variety of options to utilize: You may find that one particular content marketing vehicle does not work for your intended audience. For instance, you may start out producing video and find out that your audience is more interested in reading in-depth case studies and white papers. With content marketing, you can easily switch vehicles without disrupting your budget or even your overall strategy. Continue reading →

It’s a Content Marketing Roller-Coaster—How Will You Soar to The Top?

One day you may think a situation is gloom and doom, while the very next day you feel like you’re on the top of the world. It’s all part of this roller-coaster ride, titled “Life.”

For instance, it was only two weeks ago that I was writing about my anxiety with the Boston Marathon quickly approaching. I had a ligament injury on my left thigh that was limiting my training plan; every time I hit 13 miles during a run, my leg would tighten up and I had to significantly slow down my pace. It happened time and time again, so I ended up altering my training plan to get healthy. As a result, I’m no longer worried about race day on April 20 and my confidence is soaring.

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Continue reading →

Content Marketing Seminar Returns in April, Will We See You There?

IMG_20141204_134926211It was right after I had led a series of content marketing seminars during TMC’s ITEXPO last August when a participant came up to me and said, “Do you offer content marketing training in your Connecticut office? I would love to come.” At that exact moment I realized how valuable it would be to host a Content Boost content marketing educational workshop.

Right when we returned from the show, our executive team discussed this inquiry and determined that this attendee could not be alone in wanting extra content marketing education. With that in mind, we set the date for our first-ever Content Marketing Crash Course, a one-day complimentary seminar that provides marketers with the opportunity to learn the latest about content marketing and pick our teams’ brains. Last year’s December event exceeded all expectations with standing-room only attendance, riveting one-on-one discussions and incredible attendee engagement. (My favorite part had to be walking around the room during the “breaks” and just listening in to the engaging, organic conversations taking place.)

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Good News from Facebook – Your Likes Are About to Decline

Notice a recent drop in the number of likes you have on your Facebook page? There’s a good reason for that. Facebook recently announced its plan to make business Page likes more meaningful. “We’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts,” the social network stated in a blog post. Continue reading →

The No. 1 Reason Your Customers are Avoiding You

shutterstock_223060006Like many people, I hate, loathe, detest when my inbox is full of emails from companies that I’ve never even heard of, or visited only once. So, I’ve admittedly resorted to giving away my dear friend’s email address (whose name I will not mentioned for fear she will disown me) to avoid being flooded by spam messages. Call me a bad friend, a creative genius or what have you, but I simply can’t stand junk email.

Apparently, I’m not alone. Continue reading →

The Five ‘Ws’ of Content Creation

Strategic writing that drives toward a desired outcome should be every marketer’s goal. Whether you are looking for ideas to build out your editorial calendar or actually writing, taking some extra time to ask yourself a few critical questions can mean the difference between ‘OK’ content and crafting material that actually drives positive business outcomes.

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Why Google’s Knowledge Vault Should Be On Your Radar

There’s a one buzzword that is gaining an increasing amount of attention in content marketing: accuracy.

Right now, it’s relatively easy for a website loaded with misinformation to rise to the top of Google’s search engine rankings; all it takes is enough people linking to the website in order to inflate it past credible sources. This is a problem for Google, as the company’s goal is to be the most accurate source of knowledge on the Web.

shutterstock_172659857In order to solve this problem, Google is developing a project called Knowledge Vault. For quite some time now, researchers at Google have been collecting vast amounts of information from across the Web and sorting through the data to determine specific truths. For instance, an example one such truth would be “grass is green.” Continue reading →

Major Brand Thinking Out of the Box on Social Media

Today’s brands are savvy. They’re utilizing social media to handle customer service requests and to connect intimately with customers where they hang out most. But some brands are taking it to the next level, pushing the envelope on what social media can truly accomplish.

marcjacobsFashion icon Marc Jacobs recently finished up his second casting call for a new ad campaign through social media, and the results were impressive. Aspiring models were encouraged to post photos of themselves through Instagram and Twitter, using hashtag #castmemarc to become the new face of Marc by Marc Jacobs. Over 70,000 hopefuls entered during the one week casting period, eager to be part of an ad campaign for one of today’s hottest fashion brands. Eligible participants were narrowed down to the final 50, then 30, and finally nine lucky winners. Marc Jacobs got fresh new faces for their campaign, and nine aspiring models got a chance to build their careers: a win-win. Continue reading →

Struggling With Your Content Marketing Campaign? How to Respond to Adversity

There are now 46 days until I run the Boston Marathon, and I’m nervous—like starting-to-freak-out nervous. Not only am I extremely worried about the daunting Heartbreak Hill, which has crushed many runners’ dreams over the past decades, but I also have a nagging injury to deal with. These are the most crucial weeks of training when you’re supposed to hit the 20-mile mark, but unfortunately, this ligament injury on my left thigh has been causing me some serious headaches over the last month. I’ve started to question whether I’ll be ready for race day on April 20.

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While rehabbing this injury, it got me thinking about how overcoming an injury is similar to a company trying to conquer its content marketing challenges. I’ve responded to adversity with changing up my routine and seeking outside help, which is sound advice for businesses whose content marketing strategy is not hitting the mark.  Continue reading →

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