Do You Really Want to Be a Thought Leader?

In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. Not fear of heights or spiders, but rather of disseminating content that steps on toes or frames a discussion in a different—perhaps even controversial—way.

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Will We See You in Vegas? Content Marketing Takes Center Stage

shutterstock_143009551For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. That’s because ITEXPO is a nonstop event filled with countless breakout sessions, keynote presentations and networking opportunities. So rest up now!

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Why Content Marketers Need to be More Like Journalists

blogjAre your current content marketing efforts falling short? Are you close to giving up? Content marketing is a challenge for many businesses large and small. After all, producing enough content to feed the proverbial marketing beast is difficult.

The biggest reason why marketers fail at content marketing, however, is not because they can’t keep up with content. Rather, the challenge is creating content that’s actually engaging. In other words, marketers write like marketers: copy that’s grossly promotional, stale and, frankly, uninteresting. Continue reading →

Wendy’s Contracts ’90s Boy Band to Market Its Pretzel Bun

shutterstock_193439297Wendy’s, the popular fast food chain and creator of the beloved Frosty, is back at it again. The company recently launched a social media marketing campaign featuring Boyz II Men to promote its pretzel bun sandwiches. To some, this campaign may seem familiar, as Wendy’s launched a similar campaign last year in which pop singer and former 98 Degrees front man Nick Lachey sang tweets from fans about the chain’s pretzel bacon burger. Continue reading →

What Marketers Can Learn From Food Blogs

blogpictureOn the nights when I don’t have plans with friends, I find myself searching for new food recipes online to make for my family. I’m no Top Chef, but I know my way around the kitchen. While reading my favorite food blog “Not Without Salt,” I got thinking: marketers can learn a lot from food blogs. Not only are they instructional, informative and easy to read, but they’re entertaining and engaging— all things that we as marketers should keep in mind while blogging.

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With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’

shutterstock_98725346Here at the office, I am constantly chastised by my team for saying the following: Summer is almost over. And I don’t say it to be cruel. After the polar vortex last winter, I am hardly wishing for snow.

It’s just that as marketers, the fast-pace of the job keeps us on our toes, our fingers feverishly typing away on the keyboard and our carpal tunnel persistent. And, before we know it, June turns to July, July turns to August, and August turns to September, which starts fall. (See… I’m not that off in my thinking with how fast the weeks go).

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Louis C.K. Speaks To You Like a Friend, and It Works

Even if you’re not a fan of the comedian, it might be worth your while to sign up for Louis C.K.’s mailing list or make sure to periodically check out his website from time to time.Louis_CK_Kuwait_crop

In terms of content on his website, there’s not much there. But you should try to take a look at the content that does live there that gets updated every few months which can be found in the news section (which, as someone who is signed up for his mailing list, I believe doubles as his mailing list updates as well). Continue reading →

Why Giving Back Pays Off: Target’s New Marketing Campaign to Benefit Students

Let’s just say it’s been a tough year for Target.

The retail juggernaut has been no stranger to bad press following its massive credit card breach. But there’s nothing like a good comeback. The company is launching a feel-good marketing campaign to kick off the school year and, of course, increase awareness for its Up & Up brand. Continue reading →

Content Marketing Tips From Weird Al’s Grammatically Correct Comeback

Musician-parodist Weird Al Yankovic is back, and this time he’s telling everybody to shut up—that is, unless you know how to conjugate.

From the man who brought us hit parodies including “Eat It” and “White & Nerdy” comes a new song titled “Word Crimes” which takes aim at the world’s grammar issues. From possessives to contractions to the Oxford comma, Yankovic brings every grammar rule to the table in an almost four-minute video. And between differentiating irony and coincidence to defining what is figurative and literal, he also touches upon blogging and content creation.

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How to Become a Thought Leader in Three Easy Steps

shutterstock_122602369So you want to be the cream of the crop? The head honcho? The most respected thought leader in your industry? Well, join the club. Being crowned a “thought leader” is one of the biggest compliments in the business world.  While it might not get you special treatment at a swanky restaurant, it does garner more exposure for your business, which translates into dollars—lots of them. However, being dubbed a thought leader is one the hardest things to achieve. Continue reading →

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