Food For Thought: Why Every Restaurant Should Put Content On The Menu This Weekend

Listen up, restaurant owners: It’s Friday afternoon, which means right now, many of your potential customers are working up an appetite, trying to decide where to head tonight to unwind and grab a bite to eat. Friday is one of the busiest nights of the week for your business, so you’ll want to capitalize on the opportunity and make sure there is a line running out the door in your establishment and not a row of empty seats.

shutterstock_239356252If you want to accomplish this goal of a packed house, don’t wait for customers to come knocking on your door tonight. Restaurant-goers are already browsing their mobile devices, trying to decide whether they want to indulge in Korean, Italian, Mexican, Japanese or American cuisine. If your business does not have a robust digital presence, you could risk losing customers to competitors this evening. Continue reading →

Leveraging Your Teammates’ Skills to Become a Better Marketer

Earlier this week I got into an interesting conversation with several peers about what role collaboration can and should play in the workplace. We decided that, generally speaking, organizations tend to view bringing employees with different but complementary skill sets together as the most effective way of completing large or complex projects. If every individual piece of a task is assigned to a worker with an appropriate skill set, the finished product will likely reflect professionalism and expertise.

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The Content Quickie: How to Write Quickly yet Strategically

We’ve all been there before: You look at your schedule and immediately feel overwhelmed by the myriad of impending calls, reminders and meetings, but you need to get an article done by the end of the day in order to make its deadline.

“Today is looking like one of those days,” you think as you ease into your chair, obligatory cup of coffee in hand. So…what do you do?

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Long-Form vs. Short-Form Content: Which is Better?

shutterstock_251549524There’s been a long-standing debate in the content marketing industry about whether long-form or short-form content is more effective. One side argues that long-form content, which typically runs over 2,000 words in length, makes for a more in-depth and compelling read, while the other side contends that short-form copy, or blogs that are less than 1,000 words, is more easily digestible and sharable. Let’s take a deeper look into the pros and cons of each: Continue reading →

Calling All Marketers: It’s Time to Pay it Forward

shutterstock_242545840I remember the first time I heard the phrase “pay it forward.” I went to see that 2000 Haley Joel Osment film “Pay it Forward” and sat captivated as I watched seventh grader Trevor McKinney set out to change the world for the better. It got me thinking of the sheer magnitude of change we could leave behind if each of us paid it forward just once.

I was amazingly reminded of the concept last week on my drive to Rhode Island to visit a Content Boost client. About 20 minutes into the ride up north, I noticed I was out of wiper fluid. Now I am pretty responsible/adept when it comes to my car. But I must confess I have never filled up the washer fluid before.

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TurboTax Mardi Gras Campaign Wins Content Marketing Beads

Mardi Gras—otherwise known for general revelry and perhaps some poor decision making—at its core is a jovial, carnival-themed celebration of color and culture. It’s a bit surprising then that TurboTax, a color-in-the-lines company, capitalized on both ends of Mardi Gras’ reputation in order to present a killer content marketing campaign this February. Continue reading →

Chipotle: The Latest Victim of a Social Media Hack

In case you missed it, over the weekend Chipotle Mexican Grill’s official Twitter account (@ChipotleTweets) was overtaken by hackers and used to spread a multitude of racist and hateful tweets across the Web. The hack occurred late Saturday evening, and extended until the early hours of Sunday morning.

shutterstock_229864495The media team at Chipotle was ultimately able to regain control over its account, and responded to the incident in a timely and professional manner.

“We apologize for the very offensive messages sent out from our account earlier tonight,” tweeted Media Manager Joe Stupp. “We were unfortunately hijacked temporarily.”

Suffice to say, it was a rough way to start the week for Chipotle, as the company is now in the process of performing damage control in an effort to restore its squeaky-clean brand image and let customers know that it was not responsible for the attack. Continue reading →

Free People: Delicate Fashionistas, Hardcore Content Marketing Strategists

Free People is a women’s fashion retailer, which for the most part appears to be run by a group of bohemian flower children. But, don’t be fooled by the company’s laid back demeanor and whimsical appearance as it packs a powerful punch when it comes to content marketing. Marketers and brands alike have much to learn from Free People’s use of multichannel marketing. Here are some different mediums they use to show off their creative strategy: Continue reading →

Top 3 Most Effective Content Tactics for B2B Marketing

How many content marketing tactics do you currently employ? If you’re like most other B2B marketers, then you’ve surpassed 10 tactics, according to Content Marketing Institute’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America. Topping the list of the most popular tactics is social media, followed by eNewsletters, featured articles, blogs and in-person events.

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While your peers are using upwards of 13 content marketing tactics, juggling all these can be difficult, especially if you don’t have the internal bandwidth or budget to keep up.  Do yourself a favor this year and don’t spread yourself too thin. Instead, concentrate on these three most effective tactics:

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Top Dos and Don’ts of Content Syndication

shutterstock_249028792Do you have a group of rock star bloggers writing valuable, interesting and share-worthy content for your company blog, but you still can’t seem to get the traffic you deserve? If you answered yes, then you might want to consider content syndication.

Let’s face it: Developing killer content is just half the battle. The other—more difficult and time consuming—half is getting people to actually read and engage with your content. Content syndication, or the process of republishing content that already exists on your site to a third-party site, is a great way to earn more visibility and expand your reach.   Continue reading →

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