Cold Weather Alert: It’s Time to Warm up Your Content Marketing Strategy

This morning I did something I hate to do: I had to warm up my car.

As I walked to my car in the darkness that is 6:30 a.m. on one of the last few weeks of October, I noticed my windows were coated in a thin sheet of ice. The ice was easily penetrable, but I know it won’t be long before that ice will be sealing my car doors completely shut.

winter Continue reading →

Same Old Blog Mishaps? Learn These Tricks to Earn Some Treats

When you first launched your company’s blog, you may have expected consumer interest to instantly spike. But so far, you feel like it hasn’t made enough of an impact and are widely searching for ways to get the engagement and results you’re looking for. So, how are you going to turn things around? Continue reading →

Employee Spotlight: Five Minutes With Quality Control Editor, Peg Ventricelli

shutterstock_142997941No one knows his or her way around an AP Style Book like Content Boost’s Quality Control Editor Peg Ventricelli. Passive voice, dangling modifiers, split infinitives … you name it, Peg can spot it. As the last set of eyes on content produced by CB’s team of editors, Peg ensures that every “t” is crossed and every “i” is dotted. Continue reading →

9 Content Marketing ‘Hacks’ that Will Simplify Your Life

shutterstock_192400145Let’s face it; most marketers have a love/hate relationship with content (unless you’re like me). It’s the fuel that drives your marketing strategy, but it’s also the monster under your bed that keeps you up at night. I get it; writing mind-blowing headlines, creating editorial calendars, and editing 10-page whitepapers are enough to make your head spin.

But don’t give up on content just yet. Rekindle your relationship and uncomplicate your life with my nine content marketing hacks (because who really has time to read 10?): Continue reading →

Are You Interviewing People Yet for Your Blog?

shutterstock_220287145Interviewing is one of the best ways to add precision, depth and expertise to your writing. Stories from subject matter experts in your field—whether it’s your CEO or a field specialist—will provide high-quality content for readers. What’s more, well-presented tales will give your visitors the knowledge they seek about your brand without hitting them over the head with a sales pitch. Continue reading →

Employee Spotlight: Five Minutes with Content Producer, Rick Sobey

shutterstock_142997941While he may be the newest member of the Content Boost team, Rick Sobey has quickly solidified his role as one of CB’s Content Producers. Having worked at “The Daily Voice” and “The Lowell Sun,” this Bostonian taps into his extensive writing and marketing experience to help clients take their marketing strategies to new heights with high-quality, custom content.

“Moving from journalism into content marketing has been a natural transition as my past interviewing and research skills have played a key role in creating valuable content for our clients,” explains Rick. “I also still get to tell real-life, impactful stories that resonate with consumers.”   Continue reading →

B2B Marketers: Stop Being So Boring

shutterstock_151959050Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading →

The Ello Manifesto: Why Your Brand Should Listen Up

If you haven’t yet heard of Ello, let’s get you up to speed. It’s the new social network that has exploded in popularity over the last couple of weeks, gaining a reported 27,000 new users per hour. Their manifesto sums up what they’re all about:

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Don’t Expect to Find This New PepsiCo Product in Retail Stores Any Time Soon

The battle for consumer attention in the e-commerce food and beverage market is starting to heat up.

shutterstock_171962345Coca-Cola, for instance, recently made headlines when the company re-introduced its widely popular Surge soft drink back onto the market after well over a decade of discontinuation. First introduced in 1996, this beverage was pulled off of shelves after only a few years. Now, after much petitioning, the beverage is back. But there is a twist—it’s being sold exclusively online. Continue reading →

Why Storytelling is an Essential Strategy for Content Marketing

As an endless amount of companies—from food to retail and everything in between—compete for customers on the Web, consumers sometimes have a difficult choice to make. Do they go with the cheapest item out there? Or should they turn to the newest kid on the block?

Well, more often than not it comes down to the business that presents content in an informative, helpful and entertaining way. Through intriguing storytelling, consumers can quickly become engaged and connect emotionally with a brand.

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