Businesses are constantly looking for fresh and creative ways to speak to potential customers. In a connected world, blogs are a natural solution to reach consumers as readers of blogs are already prepared to engage. That’s why it’s no surprise that B2B companies with active blogs have been proven to generate an average of 67% more leads per month than non-blogging firms.
To build a successful business blog, you will want to follow some general guidelines:
- Create exciting content often. By positioning yourself as an expert in your field, your readers will turn to you regularly for information, which will allow you to capture the most qualified leads.
- Use clear calls to action. While each blog post should be informational and educational, try to tie it back to your primary business goals.
- Share your content wherever you can. More traffic to your blog will provide more opportunities to generate leads. Social media can be a powerful tool to promote your content. Let your followers know when you have a new blog post available by sharing links to recent content, and promoting previous posts when appropriate. When a user comments on a post, be sure to kindly reply in a timely manner.
If your business is looking for new ways to recharge your lead generation strategy, a company blog can be a great solution. After all, it is evident that generating content generates leads.