You Looking at Me?

I am 100 percent a student at heart. I long for the days of hour-long college lectures spent dissecting nuances and gender deconstruction in Charlotte Bronte’s “Jane Eyre.” I still experience brief moments of frustration when I try to recall the difference between igneous, sedimentary and metamorphic geology rocks (as a marketer, science was certainly not my strong suit).

And I still wish I could find the time during a busy work week to meet a professor for “office hours” and sip coffee while I pick his/her brain about some esoteric psychology theory.

So making the recent decision to complete my Social Media Marketing professional degree at Purchase College was one of the easiest choices I made.

I love learning. I love social media. And I love following the social media strategies of my favorite brands. No brainer.

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How Publishers Deal With Marketers Who Produce Content

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If you want examples of companies producing their own content look no further than this post from Churbuck.com which discusses how media companies are adapting to a world where marketers become publishers. Some companies mentioned are Cisco, Intel and Red Bull. TMC CEO and Group Editor-in-Chief even detailed how President Obama and his team are content-creation machines.

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