Ah prom season. That beloved time of year when the smell of newly pressed tuxedos, overly-sequined dresses and high school desperation fills the air. That time of year in which moms and dads fork over large wads of cash for ostentatious limos and after parties. And, most importantly, that time of year that marketers clamor for all year long.
That’s because prom season is a marketer’s dream. From the dress boutiques to the limousine companies to the airbrush tanners and makeup artists, marketers in almost every industry are trying to capitalize on the centuries-long tradition that is prom.
And why shouldn’t they? Teenagers are such a powerful group, influencing each other’s spending habits and store preferences. In fact, a recent survey from TRU Insights revealed that the purchasing power of teens—ages 12 to 19 years old—has reached $819 billion globally. Moreover, 81 percent of teenage girls recently reported that they are more likely to purchase something if their friend already has.
Prom season can be a marketer’s best friend or worst nightmare; it all depends on how you try to capitalize on this iconic time of year.
One company that I think has taken a wonderfully subtle approach to prom marketing is Coca-Cola. On May 29, the soft drink vendor posted a photo from an? ‘80s prom. The caption—fun fact: in 20 years that Coke is the only thing that won’t look outdated in your prom picture. Take a look by clicking here.
There’s always money in the banana stand.
So says George Bluth, the patriarch of the well-to-do, quirky family chronicled in Arrested Development, a sitcom which ran quietly on FOX between 2003 and 2006 but developed a rabid cult following its cancellation. In the years following, rumors of a fourth season and a movie in the works popped up time and again. Then finally, in 2011, Netflix agreed to license and exclusively distribute a fourth season through its streaming network.
A parking ticket is like a mosquito bite. It’s annoying, it itches, it lingers and it leaves a scab, or a dent in your wallet, if you scratch too much. The funny thing is if you ignore the itch and don’t scratch it, the mosquito bite fades away pretty quickly. Summer is coming; you should try it.
The problem with a parking ticket is if you ignore the ticket, it will definitely not fade away.
Fast forward to six months after ignoring my ticket. I now have a $100 dollar fine and am standing in a line with 170 other people that decided to also ignore their ticket. We are all facing the same direction and have that blank stare of desperation as if a guillotine was waiting to take us out of this misery. I look around after the mullet of the guy in front of me stops being hilarious and notice that the walls of the courthouse are chipping, the smell is musty, the area is dark and gloomy and the officers look bored out of their mind. It is nine in the morning on a Tuesday and the ticket booth is open but the courtroom has yet to open its doors.
There’s nothing worse than hitting traffic on your way home, following a chaotic, nightmarish-type of day. After all, you are tired and hungry, debating whether you have any sort of energy left to head to the gym and all you can do is stare at the bumper in front of you.
Well yesterday, the traffic got to me. I may only live 6.1 miles from work but even I had had enough of staring at “Baby on Board” and “If You Can Read This, You are Following Too Close” stickers. So I did what any true New Yorker does and made friends with the shoulder lane until I found the exit.
My monthly car wash ritual is the same every time. I plan for the entire process to take 20 minutes tops, in and out. After the interior vacuuming is said and done and the wet wipe is quickly applied to the interior, the half way mark is purchasing the “new car” scented tree. The final part is easy; just pull up to the grumpy underpaid worker holding an insane amount of dollar bills, pay and tip him and I’m out. Seems simple right?Not today. A new overly energetic college kid jumped in front of my car and skipped his way to my window to immediately inform me of the four choices they now offer. The ultimate wash (guaranteed for seven days!); the wheel blaster wash; the clear coat application wash; and the rust protector wash (or the basic water and soap wash).