After plugging her new book, Living the Good Long Life last week, Martha Stewart revealed to NBC’s Matt Lauer that she was looking for love on Match.com. “I’ve always been a big believer that technology, if used well, can enhance one’s life. So here I am, looking to enhance my dating life,” she writes in her online profile.
Rumors have swirled that the domestic diva is not actually looking to find her match, but rather seeking publicity to sell more copies of her newly penned book. After all, her Match.com username also happens to also be “thegoodlonglife.” Whether or not the rumors are true, she has been successful in creating a buzz.
So why has Martha’s search for Mr. Right taken the media by storm? Of course there’s the shock value. I don’t think any of us would have expected the prim and proper celebrity to find herself on a dating website. But beyond that, all eyes were on Martha because we love to see a human side of celebrities.
Listen up; this applies to your business, too. Your customers, fans and followers all want to see a human side of your brand. They want to see you be vulnerable and relatable. What better place to connect on a human level than through a blog, social media or corporate newsfeed?
You’ll notice that most brands that have large followings online are creating relatable content— even sharing photos of birthdays, company picnics, and office life for a glimpse inside the daily lives of employees. Their messages sound like people not robots. Think your followers don’t care about a photo of the CEO at his son’s little league game? Wrong! You will likely receive high engagement on posts that show the “behind-the-scenes,” the human side of your brand, and the employees that make your business what it is.
At the end of the day, we are all drawn to other people. Let your customers see who your brand is, not just what it does.