The concept of an animal meme is simple: take a photo of a cute or silly looking animal, add a witty caption, and then share it on the Internet. It’s been around for years, it’s over played, but yet you still read every one you come across. Let’s break down why memes work. Highly consumable and easily sharable content (an image in this case)… check. Short, easy to read text… check. A dash of humor… check. We have ourselves a winner.
Online users are gravitating more and more towards rich content. We see this through the explosion of networks such as Pinterest and Instagram, which are made up almost entirely of images and very light on text. Blogs that contain images typically resonate better with readers than those without. Social media posts which contain an image or video see high engagement rates.
A picture or video says a thousand words, and with our busy schedules, we want to get as much information as we can in the fastest way possible. Be sure your company’s next marketing initiative includes rich content.
Don’t have the time or resources to produce content like videos and infographics? Let the Content Boost team help!