Have you ever noticed that many of your favorite TV shows—especially reality-based ones—have a new reoccurring character each episode? Its name is Twitter. From regular series promoting show-specific hashtags to reality TV programs displaying live tweets, there are very few shows on prime-time television that have not made a main character out of Twitter. The Bachelorette, America’s Got Talent, Extreme Makeover Home Edition, So You Think You Can Dance… the list goes on and on.
We have become so accustomed to Twitter on TV – whether it’s live Twitter streams at the bottom of the screen or the redundant plea of TV hosts to follow or vote for contestants, – that in just a few short years, this type of social behavior has become commonplace.
But even though this tactic has come to be expected, it does not mean that it should be rebuffed. Conversely, producers who are smart enough to weave a social strategy into their programming are a step ahead of their competitors as consumers continue to mingle with brands socially.
In fact, statistics show that more than 80 percent of smartphone users between the ages of 18-24 claim to use a smartphone while watching television. Additionally, 85 percent of smartphone users engage in second screen activities at least once per month, with 60 percent engage weekly. Moreover, 39 percent participate daily.
So how do you take advantage of the mobility and social media surges if you are not a television programmer? By bringing a social strategy to your website, marketing collateral, events… the possibilities are endless.
Some quick tips:
- Run a Twitter contest: Some of the best ones I have seen involve consumers tweeting at a brand and sharing their best interaction with the company. The company chooses its favorite story and awards a gift—think iPad, free service, etc.—to the Twitterer. You can also do a follower push. Tell your followers that if they can help you reach a certain threshold you will reward ALL your followers with something special.
- Send social blasts: Every so often, send a targeted email blast to your core markets and prospective clients encouraging them to engage with you on social media. Take a look at one that Content Boost sent recently. (A little bit self-serving? Guilty)
- Improve your website: You will never get Twitter, Facebook, LinkedIn, Google+ followers if you don’t make it clear for your core base how to find these social sites. Make sure you have a visible widget directing people to your social media sites displayed predominantly above the fold on your website.
Want to learn more about how to bring a social strategy to your business model? Then, click here or reach out to one of our sales representatives about how we can augment your social media presence by clicking here.