The length of one’s attention has a lot to do with age. Think about it… if you give a 10 month old a red plastic block to play with, he will taste it, feel it, and even throw it. The block grabs his attention for a few minutes at least. If you give the same block to a 10 year old, however, he will just throw it at you within seconds! Chances are the pre-teen already knows the texture, understand not to eat it and won’t give it a second thought.
Does the same hold true for adults?
Continue reading “Do you Know the Length of Your Audience’s Attention Span?”
There’s something to be said about a great storyteller—someone who draws you in from the very first word and keeps you on your toes until the last moment, leaving you begging for more. Believe it or not, marketing and storytelling go hand in hand. Similar to how a storyteller connects with his or her audience through interesting characters and unpredictable twists and turns, brands today are creating creative, engaging content that speaks to their customers. The art of telling a great story is no easy task, but no one does it better than the fashion industry. Continue reading “Bringing High Fashion into Reality with Content Marketing”
I never in a million years thought that text message marketing was still a “thing.” Oh, but it is. It is a very real thing. I didn’t come to realize this fact until I became part of an SMS marketing campaign that was executed perfectly. Allow me to tell you the story of how I was awakened to the world of text message marketing potential.
Continue reading “SMS Marketing Isn’t Dead, and I’ve Got the Proof That Says So”