Key Takeaways from Latest B2B Content Marketing Survey Results

B2BBusiness-to-business (B2B) buyer behavior has fundamentally changed and, as a result, the concept of content marketing has gone mainstream. This has led B2B marketers to do either one of two things: fist pump like a champ or pull their hair out while battling intense anxiety. Regardless of which side you’re on, the fact remains that content marketing is a force to be reckoned with – and more specifically, capitalized on.

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When it Comes to Posting, Timing is Everything

time You’ve spent all afternoon hunched over your laptop creating “the greatest blog ever written,” but suddenly you realize that it’s 5 pm. Your eager to post your blog, but you’re not sure whether or not it’s the right time. Will it get lost in the cyber shuffle overnight? Can it wait till morning?

Maintaining an accurate posting schedule and learning when your audience is tuned in is the key to engagement success. After all, what good does it do if your audience never reads your emails, tweets, posts, or blogs?

With 347 new blogs posts, 684,478 Facebook shares, 100,000 tweets, 204,166,667 emails and 3,600 Instagram photos posted every minute, it’s not easy to get noticed. However, research shows that there is a right time and a wrong time to post.

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Is Your Brand Undergoing a Big Change? Take a Page from Shake Shack

Let me start with this. If you haven’t been to Shake Shack, do yourself a favor and try it out. The menu even has options for your four-legged friend; what’s not to love? A favorite of many was Shake Shack’s crinkle-cut fries. But recently, the fries have been replaced with their fresh-cut counterpart.

Since Shake Shack came onto the scene back in 2004, it has been serving crinkle-cut fries to accompany the many burger and hotdog options. Recently, restaurant goers said that the chain could “do better,” which inspired Shake Shack to try out a new take on its traditional fries. In efforts to move away from frozen options and towards more wholesome products, Shake Shack made the decision to sell exclusively fresh-cut fries at its 20 U.S. locations.

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Are You Boring Your Prospects with Incessant ‘Gabbing?’

shutterstock_131742977I can’t tell you how many times I have been on the trade show floor, migrating from booth to booth, searching for the one company that will really pull at my heart strings. The one that will stop gabbing for even one minute to figure out why I actually stopped by their booth. The one that understands that each prospective customer wants to be talked with, not at.

But it seems that so many exhibitors are all the same. Making a beeline for each and every booth visitor so they can give their 15-minute pitch, barely pausing to take a breath to see if they have lost totally lost the prospective customer. And, I can’t say that I entirely blame them. Continue reading “Are You Boring Your Prospects with Incessant ‘Gabbing?’”

A Lesson on Composing the Perfect Tweet

twitter89By now you probably know the dos and don’ts of Twitter when it comes to your business account. Don’t tweet about politics, do make it fun, don’t abandon your followers and tweet often. But now that you’ve got the basics down, it’s time to take your tweets to the next level and really engage with your audience. After all, 36 percent of all marketers have found a customer via Twitter in 2013.

Today, the job of a social media marketer is no cake walk. There’s hashtags, penguins, hangouts, handles… you name it. Not only do you have to compile a compelling, out of this world campaign, but you have to do so in 140 characters or less.

All too often, marketers fall into the habit of firing random, uninspiring “me, me, me” tweets just for the sake of tweeting, which will undoubtedly get you labeled as a spammer, which let’s face it no one wants. Stop thinking like a salesman and think like a marketer.

To get you back on track—and thinking like the stellar marketer you are—here’s a lesson (or reminder) on how to compose the perfect tweet.

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Blogging without Social Media is Essentially Futile

social mediaI can’t tell you how many times a day I find some of my most favorite blog entries from Twitter. In fact, I keep Twitter up all day long—canvassing the stream every few hours to catch the latest content marketing news and determining who I would like to engage with in cyberspace today. It’s completely addicting. I no longer have to go out to try to find the latest information about something that piques my interest; rather, that news comes to me.

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Why Financial Advisors Need Content Marketing

financesIn a time of economic strife where financial security is being increasingly sought after, the financial advising market is a very alluring one. In fact, the broker ranks are positioned to increase by 30 percent through 2018 according to the Bureau of Labor Statistics – a figure that blows previous estimations out of the water. This, of course, has seen the rise of many new players in a gradually competitive space.

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The Hidden Menu to Content Marketing

paneraNow I’m not big on fast food but I have to say that I have a complete weak spot for Chipotle. I just can’t resist stopping for a quick bite to eat anytime I drive by that Chipotle Mexican Grill sign. As a matter of fact, I’m a frequent customer. Just when I thought I had it all figured out, I learned that my favorite fast food chain actually has a secret menu. At first I was confused, wondering how could I have not known about this? Then as I began to inform everyone else about my discovery, I learned I wasn’t the only one. I began to wonder what the point is of having a menu that you’re keeping your customers from seeing.  I realized that these restaurants may be getting somewhere with their marketing strategies. Continue reading “The Hidden Menu to Content Marketing”

Why Every Brand Needs Instagram: As Told by a Newly Addicted Instagrammer

instagram picAs you read this, your competitors are Instagramming. They’re carefully filtering photos, sharing videos that are unique to their brand and garnering “likes” for the custom-tailored content they’re delivering to an audience of over 100 million users. For those of you who have aptly adapted to this online photo- and video-sharing/social networking service, you deserve a hearty pat on the back. However, for those of you who still linger outside of the Instagram universe, you’re unfortunately charging toward a very rude awakening. Continue reading “Why Every Brand Needs Instagram: As Told by a Newly Addicted Instagrammer”