Follow Me Friday: Are You Following Your Industry’s Top Players?

followmeNot only has Twitter become a powerful tool for lead generation and brand awareness, but it’s also become a hub for valuable information. Where else could you read about the latest Anthony Weiner scandal, a cat video gone viral and the turmoil in Syria all in one place?

As content marketers we are always looking for fresh, new ideas and a lot of our inspiration comes from Twitter. But this tactic isn’t just for us content explorers; it’s also a great tool for businesses.

Following the right accounts on Twitter is almost as important as composing the perfect tweet. For businesses, connecting with other industry players, trendsetters and dare we say it, competitors, is a great way stay ahead of the game, keep an eye on your competitors and see what customers are saying about your brand. Not only does this establish your company as a thought leader, but it also helps promote your brand awareness.

However, with 150 million worldwide active users and over 400 million tweets per day, this “tweet-tastic” platform can be overwhelming, especially for newbie’s. Let us walk you through some helpful strategies…

Continue reading “Follow Me Friday: Are You Following Your Industry’s Top Players?”

Can You Even Find Your Company’s Blog?

If a tree falls in a forest and no one is around to hear it, does it even make a sound?

The same could be said about your blogging platform. If you are creating the most compelling, awe-inspiring blog content—unquestionably putting your competitors to shame—but that copy is essentially hidden on your homepage, then does your blog even make a ripple in cyberspace? In short, the answer is no. Continue reading “Can You Even Find Your Company’s Blog?”