I’ve definitely caught the Content Marketing World bug. 10,000 miles above ground on the way to Cleveland for the content marketing event of the year, I can’t help but smile and think about all the awe-inspiring speeches I will hear later today—from actor and author William Shatner to Coca-Cola’s Global Creative Vision Manager Jonathan Mildenhall (you all know how I feel about Coke!) to the Hershey Company’s Senior Manager Martin Baker.
But perhaps the thing I am most excited about is the fact that an event of this magnitude—and one that attracts such A-list marketers—can only mean one thing: it means that content marketing is here to stay. It means that we are officially in the new era of marketing, one characterized by blog entries, social media postings and infographics. It means that businesses everywhere are embracing inbound marketing in droves for the very first time. And it means our process of organically telling our story through content creation is working.
Though I guess one could argue that we already know content marketing is working. After all, just look at the statistics:
- 70 percent of business decision makers say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions.
- From that same Roper Public Affairs survey it was found that 80 percent of business decision makers prefer to get company information in a series of articles, versus an advertisement.
- 91 percent of B2B marketers use content marketing.
- From that same Content Marketing Institute study, 54 percent of B2B marketers will increase their content marketing spending over the next 12 months.
Over the next two days, I will have the pleasure of sitting in on captivating sessions, keynote addresses and breakout rooms, hearing from the best of the best about the key ingredients of content strategy and the winning recipe for honing your brand strategy. It is edification at its best as some of the top minds in content marketing convene to swap tips, trade best practices and share success stories—all of which will ultimately benefit consumers and marketers like you and me.
It’s going to be a great two days at Content Marketing World and I can’t wait to report on what I learn with our audience here at Content Boost. Be sure to keep up with our blog and featured article section. Will you be at Content Marketing World, too? Then be sure to tweet at me so that we can meet up.