When LinkedIn first launched in 2002, it was a small but mighty social media platform used by eager job seekers to connect with other like-minded professionals. Fast forward to today, however, and LinkedIn is the go-to social media vehicle for marketing and sales professionals. LinkedIn is no longer seen as Facebook’s “ugly step sister” but as a valuable tool for gathering quality leads and developing strong client relationships. Continue reading “LinkedIn: A Goldmine Filled with Quality Leads”
It’s no small feat to deliver the keynote presentation at a convention at 8:30 am, especially when participants have attended a bopping House of Blues party just hours before. But Don E. Schultz, professor emeritus-in-service at Northwestern University, certainly knew what he was up against when he took the microphone at Content Marketing World this morning.
“I’ve been doing this for a long time, and one of the things I’ve learned is that if you are the speaker on day two, there are three things you have to be careful of: talk softly as many people have some kind of chemical imbalance in their system; avoid any loud noises; and don’t wake them up. If you accomplish this then they will think you have done a hell of a job,” he explained, eliciting a round of laughter from the packed room.
It still baffles me that today, companies are capitalizing on the tragic 9/11 attacks that took thousands of lives, injured thousands of victims and subjected innocent people to an endless grieving process for content branding. Today – the 12th anniversary of the 9/11 terrorist attacks on the United States – victims are being remembered, and those who fought for their lives are being commemorated. I speak for many when I say that it truly does feel like it happened just yesterday.
It might have been one of the last breakout sessions of the day at Content Marketing World, but Vice President of Strategy and Marketing for Edison Research Tom Webster certainly knew how to get a crowd going—even with a cocktail-laden happy hour just minutes away.
That’s because Webster started his session, titled “What’s Wrong with My Content Creation Strategy” by asking a really simple question to audience members.
“Is your content audience focused?”
I’ve definitely caught the Content Marketing World bug. 10,000 miles above ground on the way to Cleveland for the content marketing event of the year, I can’t help but smile and think about all the awe-inspiring speeches I will hear later today—from actor and author William Shatner to Coca-Cola’s Global Creative Vision Manager Jonathan Mildenhall (you all know how I feel about Coke!) to the Hershey Company’s Senior Manager Martin Baker.
I don’t know about you, but I’m enjoying the cooler weather this year. As a lover of the summer, I’m all about the warmth, and so I was shocked when I happily threw on a couple of extra layers this morning before running out the door. As any New Englander knows, when the weather begins to change, so must our lifestyles; the clothes we wear, the things we do and when we do them.
This got me thinking; the same principle can be applied to content marketers. When something begins to change, evolve or sophisticate, a marketer’s approach must change as well. Take, for example, Facebook’s two new search tools being released today.
I have to admit, I am an eNewsletter junkie. From marketing to fashion to hard news to sports, by morning my inbox is jam-packed with tantalizing content that I can’t wait to get my hands on. However, nothing is more frustrating than opening one of my favorite eNewsletters on my iPhone and seeing a bunch of jumbled words, dead links and distorted photos. And I’m not alone. Continue reading “Think You Can Avoid Optimizing Your Email Marketing Campaigns for Mobile? Think Again.”
In the right corner, coming in at 500 pounds and easily bench pressing Social Media, Blogging and eNewsletters, is Content Marketing. In the left corner, coming in at a measly 100 pounds with only Traditional Marketing and Print Publications in his corner, is Traditional Advertising.
Too harsh? Feeling bad for Traditional Advertising? You should. He doesn’t have a chance against Content Marketing, at least according to a recent infographic released by Marketo.