Content Marketing Lessons from ‘Roseanne’

It’s hard to believe it, but it’s been 25 years since America first met the Connors.

October 18 marks the silver anniversary of “Roseanne,” the comedy television show about a dysfunctional working-class family from the Chicago suburbs starring Roseanne Barr and John Goodman.

Roseanne_CastIn celebration of this classic television program, here are some lessons that we can learn about content marketing:

Don’t Be a Couch Potato—You Have to Produce  

Fans of Roseanne will remember the classic ongoing battle between the father, Dan Connor (played by Goodman) and David, his daughter’s lazy teenage boyfriend. Just like Dan constantly harped on David for not getting off of the couch, he would also harp on you if he caught you slacking with your content production. In order to establish yourself as a thought leader and engage consistently with your audience, you need to produce fresh content on a consistent basis if you want to succeed.

Be Loud and Outspoken, like Roseanne

Roseanne’s character was a bold woman, and when she spoke everyone within earshot paid attention. While this was partially due to her shrill yet charming voice, it also had to do with the fact that she never beat around the bush. Content producers can learn to speak clearly, boldly and plainly. If your content sounds different than the way you speak in real life, you might be trying too hard.

Balance Your Content with Humor

Part of the reason why Roseanne lasted nine seasons was that it had a steady mix of serious and funny overtones. Fans knew that any given episode could either make them laugh or stress them out and teach them an important life lesson along the way. Your content should work to keep readers guessing, yet at the same time it should be consistent. Don’t be afraid to use comedy to enhance your articles as long as your readers know that the content beneath is full of relevant and useful information.

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