Everybody loves the holidays. Between the surplus of savory sweets and the extra days off to spend with family, this magical time of year gives everyone that indescribable glow and something to smile about. But it can also leave your workers feeling unmotivated, distracted, and altogether lazy.
And while some facets of work can take a back seat the next few weeks, your blog cannot. Already 65 percent of businesses that have a blog haven’t updated their blog in one year or more. All it takes is a few bad weeks of ignoring your blog and you can quickly be heading down a similar road.
Marketers are always on the lookout for the next best thing to help them ramp up their content marketing strategy; however, one avenue they may not have considered traveling down is product packaging. The actual packaging that your product is delivered in can be optimized for content marketing purposes, and a few designers excellently prove this. Recently, BuzzFeed listed a few brilliantly designed packaging ideas that blew my mind as a content marketer. Maybe they will help inspire you or your product development team on new ways to reinvent the wheel, too.
In today’s world of viral videos, marketers are put in the unique position of knowing that if they create something that’s clever and one-of-a-kind, there’s at least a remote possibility that content can spread across the Internet like a wildfire. And recently, there’s at least one video that has done precisely that.
Creating an ad to showcase the precision steering and accuracy of its fleet line, Volvo released a video earlier this month featuring Jean Claude Van Damme. The commercial starts with a close up on the 53-year-old actor’s face and torso and slowly zooms out to reveal that he’s standing on the rearview mirrors of two adjacent trucks, which are traveling slowly in reverse. Continue reading →
If the majority of your marketing efforts are targeted toward men, then you may want to think twice. According to Women’s Marketing Inc., women control a whopping 85 percent of the purchasing in the United States. Need a little more convincing? Continue reading →
I have just come off of what can only be described as the best two weeks of my life. On October 26, in front of our beloved family and friends, a beautiful sunset and a birch wood, fall-colored altar, my husband and I (still so strange to say that!) said, “I do.” It was the beautiful culmination of five incredible years of dating, one long year of planning and countless well wishes over the last few months. And it truly was, as everyone predicted, the best day of my life.
That Saturday evening was electrifying—from the reading of our personal vows to our first dance to the cake cutting to the throwing of my bouquet. It was a whirlwind of emotions and one of those defining life events. Continue reading →