Searching for the perfect holiday gift to spoil yourself or that special someone? Instead of scouring hundreds of stores only to come up short, try checking out your social media feeds for some holiday shopping inspiration.
According to a recent infographic by Crowdtap, a collaborative social marketing platform, almost 65 percent of shoppers use social media to search for gifts, while 70 percent purchase items they’ve found on social media. Moreover, social media and peer recommendations have proven to have an enormous influence on the habits of holiday shoppers.
In fact, 90 percent of recently surveyed participants said they trust social media recommendations more than any other form of advertising, which shouldn’t come as a surprise. Shopping for holiday gift ideas on social media is like having all your closest friends shopping with you except there are no long lines, pesky salespeople, or crowds of unruly shoppers.
So which social media platform is most popular among holiday shoppers? When asked which social media channel has influenced them to purchase a gift, 39.3 of respondents said Facebook, followed by Pinterest and Twitter. When asked which types of content they would share on Facebook during the holidays, 67.2 percent said digital coupons closely followed by a link to a holiday contest, sweepstakes or giveaway.
For marketers, the holidays open up the flood gates to creative marketing campaigns. For example, try launching a Twitter or Facebook contest, asking users to share with you what they like most about the holiday season then award the best “reason” a prize. Not only will this increase customer engagement, but it will also spread brand awareness. Or take a page from retailer Gap with its 2012 holiday campaign, in which users who pinned their favorite Gap items to their Pinterest wish lists were automatically entered to win a Gap gift card.
Don’t be the office “Grinch” this holiday season; ramp up your revenue by engaging with shoppers on social media.
To view the full infographic, click here.