Right now, farmers across the country are holed up inside preparing tillage equipment, sprayers and planters for the spring growing season. But with the downtime of winter, it’s the perfect time for farm managers to sit back and think about another topic that will be vital to success once it’s time to get back outside in the soil: brand image.
According to owner of Innovus Agra LLC Brett Oelke, brand image will have a direct impact on one of the most important factors of running a successful farm operation: your bottom line.
If you’ve been keeping up with the blog here at Content Boost, then you know just how much companies stand to benefit from content marketing, or creating and sharing relevant, customized, insightful copy with the end goal of helping a company bolster brand awareness and drive profitability.
You know how accountants and financial planners see the world in numbers, formulas and percentages? Well, as a marketer, do you feel like you see the world in terms of strategy, brand tactics and messaging? You are not alone.
I have slowly started to come to the realization that the more I immerse myself in the marketing realm, the harder it is for me to turn off that marketing lens. For example, a simple TV commercial is no longer just a commercial. Rather, it’s a window for me to assess the company’s branding efforts and marketing strategy. Similarly, even a simple flyer that I receive in my mailbox or that I pass on the street cannot escape my marketing lens. I am evaluating the flyer on its font type, its verbiage and its originality. Simply put, the job of a marketer is to always be awake. To always be discerning. And to always be searching for the best campaign.
When the time comes for Kobe Bryant to hang up his uniform and retire, he will be on the fast track to the Basketball Hall of Fame. With five championship rings on his fingers, four All-Star game MVPs in 14 appearances, a record of 15 All-NBA selections and 12 All-Defensive team awards, Bryant has become a household name throughout the world. His brand is recognized everywhere from Los Angeles to Beijing.
You could imagine the shock, then, for Boston College students when but a few minutes into a recent lecture on how the NBA is a model for successful international marketing, the door to the class opened and in walked Bryant himself.
“It was surreal,” explained Professor Nick Nugent when about the experience.
If you follow the news at all, you are probably well aware by now of the massive data breach that sent retail giant Target spiraling into a public relations crisis from which it has yet to emerge. As you may also know, the company has taken almost as much flak for the difficulty shoppers had reaching customer service—and the treatment they received from call center agents once they did—as it did for the intrusion itself.
Here at Content Boost, we write often about the importance of customer service, the impact it has on consumers and a brands image. In thinking about and discussing Target’s predicament over the past few days, I thought a lot about how companies distinguish themselves as customer service leaders. As they often do, my thoughts turned to golf.