Are you having an inner debate right now? Is the entrepreneur in you telling you to steal 30-minutes with your boss to delineate the reasons content marketing has to make it into the budget for 2014? Meanwhile, is your inner three-year-old cowering in your boots afraid that your boss does not want to hear from you and will immediately squash your content marketing dreams?
Though it sounds scary, now is the time to silence the latter voice and trust the first one.
The fact is that January is the perfect month to fight for that meeting with your boss and pitch the concept of content marketing. Let’s take a look at the top reasons why:
1. Your Competitors are Doing it: There is nothing worse than telling your boss that your competitors are doing something that you know in your gut is right for your company and not being able to find the metrics to back it up. Fortunately, there is a sea of metrics out there evidencing the fact that your competitors are embracing content marketing. Just consider the following statistics aggregated by the Content Marketing Institute (CMI):
- 93 percent of B2B marketers use content marketing, up from 91 percent in 2013.
- 42 percent of B2B marketers say they are effective at content marketing, up from 36 percent last year. Simply put, your competitors are getting even better at this avant-garde form of marketing.
- 44 percent of B2B marketers have a documented strategy in place and 73 percent have someone in place to oversee their content strategy.
There are even more metrics available on our site and on CMI so feel free to find a couple other compelling ones to rattle off to your boss
2. Your Boss is Looking For Something New: A new year means new strategy. You may think that your boss is still feeling lethargic from the recent days off but the antithesis is actually true. Conversely, your boss is feeling recharged and ready to sink his or her teeth into something new. He or she may also be looking for the next avenue to drive considerable ROI and profitability. January is the perfect month to approach this individual as he or she is most open to new suggestions, still has room to shift some of the budget around and is eager to turn a greater profit this year than the year before.
3. The Proof is in the Pudding: 2013 alone saw the surge in big-name players turning to content marketing to augment their brand awareness and amplify their sales. From Red Bull to GE to Coca-Cola, there didn’t appear to be a major titan out there that did not embrace content marketing last year. With some of the biggest names entering the content marketing ring, it will get harder and harder for your boss and company to watch from the sidelines.
Ready to approach your boss? Prepared to take your business to new heights with content marketing? We can’t wait to follow your imminent campaigns. Let us know how they go below by chatting with us on Twitter!