Many of those who are familiar with the Wu-Tang Clan might not know much about what they are, but certainly know what they ain’t. But now, listeners can add the moniker “ingenious marketers” to the list of phrases that could be used to describe the hip hop collective.
The New York City-based rap group recently announced that it will sell only one copy of its “secret album,” tentatively titled “The Wu—Once Upon a Time in Shaolin.” Before that copy ultimately ends up in the hands of a collector—who will either hoard the music or share it with the world—fans will be able to hit “tour dates” across the country and fork over $50 to hear the 128-minute album’s 31 tracks. Continue reading →
Right now, all the focus in the marketing world is on mobility, as the number of smartphones in use topped 1.4 billion in 2014. But everyone wants to know: What will come after mobile? This week, Facebook gave a strong indication of what’s coming down the pike next when it announced it acquired the Irvine, Calif.-based company Oculus Rift for $2 billion.
Oculus Rift, which makes an advanced virtual reality headset, is being hailed as the next major solution in the tech industry for its ability to literally transport users directly into a three-dimensionally rendered environment. Instead of staring at a screen, in other words, a user can be completely surrounded by it.
Right now, Oculus Rift is primarily a video game platform. But according to Facebook CEO Mark Zuckerberg, the platform has the potential to do a lot more than entertain. As Zuckerberg explained recently, Oculus Rift will transform the way that people learn, experience entertainment and communicate in the future.
It’s not every day that you see the words “content marketing” and “fashion” together— but as we all know, stranger things have happened (Lady Gaga’s SXSW performance anyone?). The fashion industry has embraced content marketing with open arms. After all, designers are natural storytellers. From Burberry to ShopBop to Anthropologie, familiar names in the fashion world are using this avant-garde marketing strategy to engage with readers and boost brand loyalty. So is content marketing fashionable? The answer: Yes!
Don’t believe me? Below are three famously fashionable brands that have perfected the art of content marketing. (Take notes!)
Today marked another milestone in the journey toward my wedding later this year as I received a text around lunchtime that my fiancée had settled on a dress. She was understandably excited and equally adamant about preventing me from seeing it before the big day.
Today, 16 teams take to the court to inch one step closer to the Sweet 16, and millions upon millions of fans from across the country figure out a way to squeeze in pressing work meetings with live streaming from their desks. (Did you know the groundswell of excitement surrounding college basketball and brackets costs $1.2 billion for every unproductive hour at work?)
March Madness is officially here and every company can actually learn a thing or two from the tournament about best practices and corporate mindset.
These days, unless you’re Justin Bieber, Miley Cyrus or Lady Gaga, odds are you’re not going to sell a lot of records. Whereas the Backstreet Boys sold 9.4 million copies of Millennium in 1999—the most of any artists that year—Justin Timberlake topped the charts in 2013, selling 2.4 million copies of The 20/20 Experience.
Musicians used to depend on album sales to support their livelihood, but in the age of the Internet and easy digitally sharing, it is reasonable to conclude that people are simple sharing (read: stealing) music from these artists rather than buying albums. Because of this, musicians are increasingly depending on their live act to serve as their main source of income. Continue reading →