I particularly love the Monday morning Twitter stream. From the excessive #DeathToMondays tweets to the downtrodden posts lamenting the arrival of another week , Monday’s Twitter feed can be filled with some of the most slapstick, engaging posts of the work week. This morning, I was pleasantly greeted by a great picture by TollFreeForwarding (did I mention I love pictures on Twitter?). Check it out:
And it got me thinking how the littlest changes we make on a Monday—like completing a first draft in 15 minutes and accepting that it may not be your best—can be a real game-changer in the business world. So when Monday hits next week, why not take a few minutes to Feng-Shui your desk to bring out the A-marketer in you?
Pouring mustard onto your hot dog should be one of the easiest things in life. Unfortunately, as “Good Eats” host Alton Brown pointed out in a recent YouTube post, it’s often a terrible process. Condiments tend to coagulate in the bottle, which makes it exhausting to squeeze them out. And since the bottles are bulky by design, storing them in a refrigerator rack is difficult, awkward and messy.
But as Brown proved, there is an easier way to organize your favorite condiments. By simply cutting off the top of an egg carton and storing the bottles top-down, you can solve both problems at once. All of the bottles can be kept in one place, and all of the liquid sits near the top which means easy access.
Think of the last story you told. Was it about your recent vacation to St. Lucia? That embarrassing moment in a recent corporate meeting? Your kid’s game-winning shot during his soccer tournament? Chances are that no matter the story you told, it was rich with detail, emotion and descriptors.
That’s because when we tell our personal stories, we often speak from the heart—not pausing to consider the narrative, the flow and the descriptors. It just comes naturally. And what results are oftentimes some of the best, most engaging and truly organic stories that come from a place of honesty and from a desire to share our experiences with others.
Coffee lovers around the world are certainly familiar with Maxwell House, and though it’s not my personal favorite coffee—I’m looking at you, Peet’s—I’ve certainly gotten through many-a morning sipping it. Though a household name, Maxwell House decided to cut its advertising budget to $7.8 million last year, a substantial decrease from the $38.4 million the Kraft Foods-owned company spent in 2010.
But the company apparently learned a lesson quickly: In marketing, you can never rest on your laurels and must always strive to push the envelope and continue to be aggressive. Having seemingly learned its lesson, Maxwell House recently announced that it plans to spend between $20 million and $25 million on its marketing efforts this year. What’s more, the company has high hopes for its investment as it plans to “grow [the advertising budget] through growing sales, reinvesting it back in the business,” according to Chris McClement, senior director for Maxwell House.
Is your company blog a snoozefest? Are you boring readers to death with lame headlines, a lack of exciting visuals, and ideas or concepts that they’ve already read a dozen times before? I get it; making something like ROI and business analytics “sexy” isn’t easy. But don’t get discouraged, there’s a little Jerry Seinfeld in all of us.