Monthly Archives: May, 2014

The Sad Plight of the New York Mets

On the mantle in my parents’ living room there is a picture of me at a Mets game, five years old eating ice cream out of a plastic helmet and loving life. Without giving away my exact age, that means I have been a Mets fan for about 25 years.

As any Mets fan knows, the team has its fair share of great moments that are inevitably followed by soul-crushing disappointments. But lately, the Mets have had greater problems than anything that’s happened on the field. Starting with the revelations that Mets ownership had invested with Bernie Madoff the franchise has suffered one embarrassment after another over the past five years.

mets

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Your Customers are Listening, Just Not to You

socialSay goodbye to traditional advertising and hello to word-of-mouth marketing.

Today’s consumers no longer reach out to businesses for information. Instead, they consult their peers and networking circle when making a purchasing decision. In fact, 92 percent of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service,” according to Nielsen and Roper Reports.

So how can businesses join in on the chatter and engage consumers? Two words: social media.

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Do’s and Don’ts for This Year’s Product Launch

shutterstock_161159720There’s no disputing the fact that you have a product launch on this year’s strategic roadmap. After all, the product market was predicted to reach nearly $221.3 billion by the end of 2013 and industry pundits expect it to surge to $284.6 billion by the end of 2018, according to the 2013 “Antiaging Products and Services: The Global Market” report. But just because your team meetings and budgets are centered upon expansion and great unveils does not mean your launch will be a walk in the park.

Just consider that fact that as many as 95 percent of new products that are introduced each year fail, according to Cincinnati research agency AcuPoll. So how do you break away from the majority and enjoy success this year? By keeping the following do’s and don’ts top of mind:

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The Ultimate Blogging Checklist for Marketers

blogbrooke522Crafting a blog post seems easy enough, right? You come up with an idea you think your audience will enjoy, write a couple paragraphs, slap on a title and you’re good to go. It’s really not rocket science. Or is it?

Blogging is now an integral part of businesses’ inbound marketing strategies.  It gives organizations the opportunity to create relevant content for their customers while helping to drive traffic to their website. While writing an impactful blog isn’t rocket science, it’s not easy. Below is the ultimate blogging checklist for marketers: Continue reading →

The ‘24’ Reboot: What Can Your Brand Learn?

shutterstock_178280834Jack Bauer is no stranger to risky moves. Heck he took down President of the United States Charles Logan in Season 5 of “24”; he has managed to come back from the dead—literally—several times; and he has withstood torture as if it was a part of his job description.

This May, the producers of “24” made a risky move of their own when they tried to resurrect the cult phenomenon—a TV show that ended four years ago after 10 years and eight seasons. On May 5, “24: Live Another Day” premiered, a 12-week mini-series that picks up with Jack Bauer’s life four years after the series finale.

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No Such Thing as Bad Publicity? We Beg to Differ

When marketers say that there is no such thing as bad publicity, what they actually mean is that if nobody is talking about your brand, you are in serious trouble. While that is undoubtedly true, all you have to do is take a look at recent news to understand that negative exposure can seriously damage a brand’s image and have a major impact on its finances, customer satisfaction levels and public credibility:

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Three Ways to Stay Current with Content Marketing

shutterstock_171929309There are specific moments in time in which it’s evident that we are on the brink of a massive transformation—and that the best is really yet to come. It came over a century ago when the Wright brothers developed the first flying machine, a fundamental breakthrough that made overseas travel a reality. It came again late in the 20th century with the unveiling of the IBM 5100, the first commercially available portable computer that gave way to the surge of laptops, tablets and smart devices. And it is happening now with the proliferation of content marketing: traditional marketing practices are becoming obsolete as avant-garde content marketing strategies become ubiquitous.

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Are You Ready for the New Era of Digital Storytelling?

Books, shows and movies all have one thing in common: They start, and they end. Just when you really start to get into a particular story or series, you are always left with the realization that it is not going to last forever.

But now, this is changing thanks to the power of the Internet and real-time communication.

book-97709_640The art of storytelling is evolving to meet the public’s insatiable demand for content. The latest example can be seen from the UK’s Mills and Boon, a Harlequin-owned book publisher that specializes in the genre of “saucy women’s fiction.” The company, which has been in business since 1908, needed a new way of interacting with and attracting unique readers. To accomplish this, it created a virtual hotel for its new show “The Chatsfield” where fans can “check in,” engage directly with characters and follow the non-linear stories as they unfold in real-time. Fans can also snoop around rooms and read private messages, or create their own stories and share them with other fans.

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Hidden Tricks Industry-Leading Content Marketers Keep Close to the Vest

shutterstock_131728910We’ve all been in the company of that individual—you know, the marketer who seems to be able to come up with witty slogans, awe-inspiring website copy and evocative white paper concepts on the fly. That individual who never seems scared or intimidated by behemoth marketing tasks.

He or she seems like a marketing superhero—even a magician—and, in truth, makes you feel wholly inadequate when it comes to your own marketing prowess.

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5-Step Guide to Creating a Killer eNewsletter

zeimusu_Thumbtack_note_emailIs your eNewsletter in desperate need of a face lift? Are your open and click through rates plummeting? Don’t worry, you’re not alone. While email newsletters are considered one of the most popular marketing tactics, they are often the hardest to get right. Below is a quick five-step guide to creating a killer eNewsletter that engages, nurtures, and converts—as well as some tips that we at Content Boost use when crafting our very own. Continue reading →

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