Crafting a blog post seems easy enough, right? You come up with an idea you think your audience will enjoy, write a couple paragraphs, slap on a title and you’re good to go. It’s really not rocket science. Or is it?
Blogging is now an integral part of businesses’ inbound marketing strategies. It gives organizations the opportunity to create relevant content for their customers while helping to drive traffic to their website. While writing an impactful blog isn’t rocket science, it’s not easy. Below is the ultimate blogging checklist for marketers:
Is the topic relevant? While you may have the urge to write about LinkedIn’s new Dynamic Duo or the latest iPhone app, it might not be appropriate for your audience. Don’t jump on the bandwagon just because everyone else is. Make sure the topic you choose is relevant to your target audience. Find out what they care about then go from there.
Does it teach the reader something? Before you hit “post” read your blog from start to finish. Then ask yourself,”am I teaching my audience something new?” If your answer is no, start again. Don’t just regurgitate news. Each blog you create should offer up some sort of value to readers whether it’s a how-to guide, checklist, or deep dive into a new industry report.
Is it SEO-friendly? Search engine optimization is an important aspect of blogging. However, mastering Google’s numerous algorithms updates can be a total nightmare. Just when you think you’ve got it down, the search engine throws another animal into the mix. Below are a few quick and simple tricks to optimize your blog posts:
- Link internally: Link to other internal resources on your website to demonstrate validity, authority and relevancy. For example, link to past blog posts or webpages that relate to the topic in which you’re discussing.
- Use keywords wisely: In the past, keyword stuffing may have gotten you to the top of search rankings, but it’s now considered a harmful tactic. Use keywords wisely. When possible, insert a keyword into the title and first paragraph of your post.
- Use responsive design: Creating blogs that conform to the screen of any device, such as a desktop, smartphone or tablet, is important not only for user friendliness, but for SEO as well.
Are you utilizing CTAs? Don’t forget to implement at least one call to action in your blog post. Remember: Your CTA needs to be relevant to the specific blog post/topic and should prompt action. For example, provide visitors with a link that brings them to additional useful information, such as a whitepaper or case study.
Does it look good? Put yourself in your readers’ shoes and consider the following: Would you rather read a press release full of text or a post with one or two eye-popping images? Make content easy for visitors to digest. Use bulleted lists, sub headers, and images to break up text. You may even want to consider adding a video to supplement the copy.
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