Monthly Archives: June, 2014

Happy 4th of July! Gain Your Independence Back with Content Marketing

cafourthofjuly30Let the red, white and blue festivities begin. Independence Day is just around the corner and you know what that means— a long weekend filled with fireworks, parades, barbeques, and the beach. But this Fourth of July weekend, instead of eating one too many hotdogs, take a page from our founding fathers and declare independence from your competitors with content marketing. Continue reading →

The Biggest Social Media Disasters and How to Avoid Them

social mediaCompanies continue to invest time and money in social media as it allows them to engage with consumers and spread brand awareness.  In fact, 93 percent of marketers use social media for business. Despite its popularity, however, some businesses have failed to get it right. Below, we explore the biggest social media disasters to date and ways in which you can avoid a PR disaster: Continue reading →

Amongst the Tradeshow Frenzy and Exhaustion, Try Something New with Content Marketing

shutterstock_131742977For those of us who have the privilege (and curse) of getting to attend a sizeable amount of trade shows each year, we’ve learned some of the essential survival tricks:

  • Desperately try to cram all clothing and toiletries needed into a carry-on to avoid checking luggage.
  • Slap a permanent smile on your face from the time you land in the venue city until you take that taxi away from the convention center at the end of a long few days.
  • Dress warm. You may be visiting Vegas in August but convention centers are typically well below 65 degrees.
  • Bring more than enough business cards—chances are you will run out fast.
  • EAT ANY CHANCE YOU GET

Continue reading →

Content Marketing Scores in the 2014 FIFA World Cup

displaymedia (2)The 2014 FIFA World Cup is well underway. Thousands have flocked to San Paulo, Brazil to cheer on their home team. From memorable upsets to unforgettable goals, the world’s largest sporting event has not disappointed fans or corporate sponsors. This year’s World Cup is expected to generate four billion dollars in total revenue for FIFA—66 percent more than the 2010’s tournament in South Africa.

The majority of the revenue will come from—yep, you guessed it—television (1.7 billion dollars) and marketing rights (1.35 billion dollars) from corporate partners such as Coca-Cola, Sony, Visa, and Hyundai. For these companies, it’s money well spent as the tournament draws a massive, passionate following from all over the globe. Successful campaigns have picked up on the emotional appeal that viewers have come to love. Continue reading →

Expanding Monument Park: What Marketers Can Learn From the Yankees

Yankee_Stadium_Monument_Park_2008For many players and fans, the Hall of Fame is baseball’s most sacred ground. Being inducted is the highest honor a ballplayer or someone involved with the game can achieve.

But the second highest honor? That’s probably being inducted into Monument Park, the New York Yankees’ version of the hallowed halls of Cooperstown. Sitting behind the center field wall of Yankee Stadium, Monument Park currently pays homage to 30 men.

When the 2014 season started, that number stood at 28. When it ends, it’ll stand at 32.

Continue reading →

Something Needs to Be Done about MLB’s Instagram Strategy

When I first started following Major League Baseball on Instagram, I’ll admit I was pretty excited. At my age, you can’t exactly pull out a pack of baseball cards and browse through them leisurely. But for some reason you can do it on a smartphone without drawing any strange stares.

BabeRuthGoudeycard3Unfortunately, what I’ve seen so far from MLB on Instagram has been surprising. First of all, it’s posting way too much. Yesterday for instance MLB posted 35 pictures in one day. And 18 of them were of Clayton Kershaw. Granted, he did throw one of the greatest games of all time on Wednesday, a no-hitter with 15 strikeouts. But the smart thing to do would be to post a few pictures and offer a link to a gallery with more of them. After all, the Instagram news feed can only feature one photo at a time. I haven’t seen pictures of my friends in days due to the constant flood of images from MLB. Continue reading →

Marketing ‘Without Walls’: Using Social Media to Engage Customers

withoutwalls

On average, people check their smartphone over 150 times each day. Just think about how often you refresh your email at work or glance at your Twitter feed for the latest news. How can your brand use this to its advantage? Simple: by getting users to advertise for you.

The clothing brand, Without Walls, is a great example of how social media can be used to spread brand awareness and increase consumer engagement. The trendy athletic wear website has launched a social media crusade to get its customers up and active in its clothing. Continue reading →

Need Content Marketing Inspiration? Look Around You

shutterstock_161159720As a marketer, we search for inspiration any place we can find it—at our daughter’s dance recital, on the train commuting to work, in line at CVS waiting to check out… the world is full of marketing inspiration. And it often comes when we least expect it.

We are officially at the halfway point of the year, meaning exhaustion and creative blockages are at an all-time high. You may be out of ideas for your blogging platform; you may be struggling with the motivation to finish that white paper; and you may be fearful that your innovation engine is starting to run on empty. So what’s a marketer to do? It’s time to learn from your surroundings. And here’s how to do it:

Continue reading →

Real Estate Agencies Sold on Content Marketing

for_sale_signLet’s face it; the real estate industry isn’t what it used to be—it’s more cutthroat and competitive than ever before. One year you’re at the top, while the next you’re on the bottom. Sure, the economy has played a major factor in this, but so has the Internet.

In the past, buyers would find a realtor through a friend or relative, or maybe even the yellow pages. But times have changed as buyers are increasingly turning to Google when beginning their search for a new home. In fact, 90 percent of all real estate buyers use the Internet to search for homes, which means if you don’t have a strong online presence chances are you’re missing valuable opportunities. Continue reading →

Saying Goodbye to My All-Time Favorite Branding

This week, the best golfers in the world take aim at Pinehurst No. 2 in North Carolina for the 114th U.S. Open. The event features a lot of juicy storylines, from Tiger Woods’ absence to the recent redesign of the hallowed venue.

One storyline has fallen largely through the cracks, however, with the notable exception of my golf buddy Alex Myers at Golf Digest. With the tournament telecast switching from NBC to FOX next year, what I consider to be the greatest theme music ever written will no longer be part of the broadcast.

And that is a bummer.

Continue reading →

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