Let’s face it; the real estate industry isn’t what it used to be—it’s more cutthroat and competitive than ever before. One year you’re at the top, while the next you’re on the bottom. Sure, the economy has played a major factor in this, but so has the Internet.
In the past, buyers would find a realtor through a friend or relative, or maybe even the yellow pages. But times have changed as buyers are increasingly turning to Google when beginning their search for a new home. In fact, 90 percent of all real estate buyers use the Internet to search for homes, which means if you don’t have a strong online presence chances are you’re missing valuable opportunities.
So what does all of this have to do with content marketing? It’s simple: content marketing bolsters your online presence through the distribution of custom, creative content. What’s more, it helps build consumer loyalty, thought leadership and trust—three critical things buyers want in a realtor.
Not “sold” on the strategy just yet? Below are three ways content marketing can help you go from zero to real estate hero:
- Blogs: Purchasing a home is a “pull your hair out” type of experience. Potential buyers want an agency that can help guide them every step of the way. Creating a blog filled with helpful tips, tricks and how-to guides is a great way to display your industry expertise. Put yourself in your client’s shoes to gain insight into their biggest challenges, then find a way to address them when creating content.
- Social media: A large percentage of your business is generated through word of mouth, which means you need a way to spread the good word about your business. And there’s no better way to do this than through social media. Platforms, such as Facebook, Twitter, Instagram and Pinterest give you the opportunity to connect with hundreds, if not thousands, of potential home buyers. But remember: Buyers are searching for a helpful advisor, so turn off the used-car salesman act.
- eNewsletters: Sending out a weekly or monthly eNewsletter is a great way to stay connected to past and future home buyers. In addition to your latest listings, be sure to give readers an extra little something. For example, provide a link to your latest eBook on where the real estate industry is heading or direct readers to your “neighborhood spotlight” column.
Want to learn more about how content marketing can help your real estate agency thrive? Click here or connect with us on LinkedIn, Facebook and Twitter.