When I went to see Jon Favreau’s new movie “Chef” I never thought my mind would wander back to my internship here at Content Boost. Yet, I found myself in awe of the way “Chef” seamlessly incorporated social media marketing, demonstrating what a huge impact Twitter can have on businesses.
“Chef” takes place is Los Angeles where celebrity chef, Carl Casper, fights with his boss over his creative needs and struggles to find balance within his personal life. Long story short, after a hurtful review from a well-known food critic, Casper has a complete breakdown, finds himself fired from his job and in desperation heads to Miami to ask an old friend for help. During the trip, Casper’s 11-year-old son creates a social media campaign to get this dad back into the good graces of diners.
While I won’t spoil the entire movie, there are a lot of lessons to be learned from Chef Casper’s social media campaign, such as the following:
- If an 11-year-old can do it, so can you: No self-respecting marketer wants to hear that their job can be done by an 11- year- old. While this statement should be taken with a grain of salt, it brings up a good point about the importance of keeping things simple and relatable. By posting daily vines, tweets and photos to Facebook, Chef Casper and his crew gave followers an opportunity to feel like a part of the action. Lesson learned? Humanize your brand. Give followers a behind- the- scenes look at your corporate culture using videos and photos. More importantly, don’t be intimidated by social media. After all, if an 11- year- old can do it successfully so can you.
- Learn from your mistakes: Chef Casper started out his Twitter journey by tweeting something rude and disrespectful to a well-known food critic. While this gained him followers, it did not gain him respect. Not to mention the backlash he received when a video of his meltdown went viral. While these are social media mistakes you want to avoid, there is a lesson to be learned—don’t dwell on mistakes; rather turn them into opportunities.
- Don’t underestimate the many uses of Twitter: Besides helping to promote your business, Twitter has many other uses. For example, the social platform can help businesses create a personal connection with followers and keep them updated on upcoming events. For example, Chef Casper used Twitter to update followers on which city his food truck was visiting next. Using Twitter to share only promotional content won’t get your business more followers. Rather, use it as a vehicle to connect and engage with your audience.
For novice Twitter users, getting started can be overwhelming. But if you stick to the basics, follow the advice above and avoid silly mistakes, you’ll quickly see your followers increase.