B2C Companies: Respect Your Customers’ Social Space!

Stop and think about the more personal reasons you log onto Facebook. Maybe you want to see what your aunt is up to in California. Or perhaps you want to check in with a group of friends that you haven’t seen in a long time. You log in because you want to connect with those around you that you care about.

1196px-Not_facebook_not_like_thumbs_downAs a marketer entrenched in social media campaigns, it can be easy to forget that Facebook is still a social networking site. So any social media marketing you do should always be carefully orchestrated.  Consider the results from Gallup’s “2014 State of the American Consumer” report, which shows that 94 percent of consumers log onto social media to connect with friends and family. Just 29 percent log on to follow trends or find product reviews and information. Continue reading “B2C Companies: Respect Your Customers’ Social Space!”

What Marketers Can Learn From Phish

AlpineAnyone that knows me knows that I am a die-hard Phish fan. For those of you who don’t know the band, you’re probably wondering what genre of music the band plays. Rap? Rock? Alternative? The thing is you can’t really place Phish in a particular genre.  With an arsenal of songs ranging from rock all the way to bluegrass—they even have barbershop quartet-style songs—Phish is a musical jack-of-all-trades.  Continue reading “What Marketers Can Learn From Phish”

Facebook Emotional Experiment Draws Ire from Users: What’s the Marketing Takeaway?

shutterstock_185616656It was so inconspicuous you could have missed it, particularly if you rarely post Facebook status updates or comb your newsfeed. It was such a minor change that even the most diehard users would not have taken notice.

But now the word is out: in early 2012, almost 700,000 users were randomly selected for a Facebook psychological experiment. The premise was simple. Facebook set out to alter the number of positive or negative posts users saw in their newsfeeds to see what effect this change had on the tone of the posts the recipients then wrote in their own status bars. Perhaps as one might expect, researchers found that moods were contagious: those who were inundated with a series of optimistic posts responded by sharing positivity of their own in their statuses while those who were saturated with negativity expressed the same dejection in their own posts.

Continue reading “Facebook Emotional Experiment Draws Ire from Users: What’s the Marketing Takeaway?”