We all know businesses use a variety of social media platforms—such as Facebook, LinkedIn, Pinterest, Twitter, and Instagram— to engage with consumers. Some experience astounding results, while others not so much. Social media can be a huge asset to branding, but it’s easy to make mistakes if you don’t know what you’re doing. Follow the tips below to successfully steer your company’s social campaigns:
1. Avoid mundane content: Whatever you do, don’t post boring content. Viewers will scroll right past it, making your post essentially useless. Use personality and punch in your posts to catch users’ attention and make them want to read what you have to say. Try giving your viewers a sneak peek at a new product offering or share a link to a relatable article or video that your audience will find helpful.
2. Have a strategy before trying your hand at it: Using social media has become the norm, so it’s not uncommon for companies to feel pressured to ‘hop on the bandwagon’ before figuring out what it is they want to get out of it. Do some research to find out which channels your company could benefit from most. A good place to start is Facebook, Twitter, and LinkedIn, as these sites tend to have a more professional following.
3. Know your audience: Figure out what platform your target audience frequents the most before you start posting. Remember that the more channels you utilize, the more upkeep (and time) it requires. Determine where your audience is and avoid unnecessary effort by helping bring attention to followers who are keen on your business.
4. Don’t neglect your social media sites: Social media is not a one-time deal. It requires a full-time commitment to engaging with followers. An abandoned site is often worse than no site at all. Set calendar reminders to post at least twice a day.
5. Branding inconsistencies are a no-no: If you decide to use a variety of social media sites, remember to maintain consistency. Keep your company’s tone the same throughout each platform, otherwise you could potentially deter and confuse your followers.
6. Build relationships with followers: Having a lot of followers is good, but knowing what to do once connections have been made is crucial. Don’t be afraid to humanize your brand. After all, people like doing business with other people, not impersonal corporations.
Do you have any social media tips we might have missed? Share in the comments below!