Today officially kicks off the first day of ITEXPO 2014, and the excitement and energy are palpable. Attendees are flooding registration to collect their badges; the TMC team is running around feverishly to make sure opening day sessions—including the Smart Voice Conference and M2M Evolution—go off without a hitch; and Editor’s Day is in full swing as the Content Boost and TMCnet editors meet with various companies to hear their unique company stories.
If you’re already in Vegas and looking to take advantage of each and every minute, I hope you will join me as I lead our Content Boost-sponsored content marketing workshops, taking place today from 2:30-5 pm PT. Here’s a look at the lineup for today’s sessions:
Continue reading “Content Marketing Workshops Kick Off Today: Will We See You There?”
I was recently asked to be a regular contributor for the Content Boost blog and I must admit I had mixed thoughts on the undertaking. I was concerned about my work schedule, project load, and my ability to come up with creative and interesting topics to write about. However, I also felt honored and a natural inclination of responsibility to step-up to the challenge.
After these initial thoughts about the undertaking, I thought, what am I going to write about? Personal interests, professional interests, thought leadership; there are a ton of options, so the next question I asked myself was what felt most natural to me and my perspective.
Luckily, we are in the business of content marketing and anything related to writing, perspectives, the Internet, basically everything, can be drawn back to the core mission of our blog. This seems like a manageable undertaking considering I’m often writing and am full of opinions and perspectives.
I know that I will learn as I go along and may have both successes and failures in this venture, but isn’t that what writings is about?
My advice to other newbies looking to blog:
- Write what feels right to you and your company – if it’s not right, it’s not right
- Tell it like it is – this is how you develop an audience
- Have someone do a review of your article – just in case!
- Don’t be afraid of failure and put something down – how else are you going to blog?
Good luck writing and see you soon!
It’s easy to get caught up in the day-to-day routine of managing your social media accounts: overseeing campaigns, responding to customer questions, posting content…the list goes on. But as with anything, it’s necessary every so often to take a step back and get a 360-degree view of your efforts at large.
Continue reading “Is Your Brand Overdue for a Social Media Audit?”
It’s a challenge to personalize content to meet the needs of your buyers. After all, no two consumers are alike. Luckily, however, technological advances—specifically marketing automation—make the process more manageable; you may just have to add a few new tools to complete the job. Continue reading “When it Comes to Personalization, Automation Can Help”
Every Thursday, people across the Web take to social media networks to take part in #tbt, or Throwback Thursday, when they post old photos that usually blow their peers’ minds as they’re reminded of what Little Timmy looked like in the sixth grade.
Seeking to capitalize on Throwback Thursday, Expedia, a travel company, recently partnered with 180LA to launch a #tbt-inspired campaign of its own called “Thrown Back Thursdays.” Seeking to recreate photos from the past, the new strategy calls for one of its lucky fans to be able to recreate a memory from the past—well sort of.
Continue reading “Expedia’s #tbt Campaign Is a Lesson for All Marketers”
Viva content marketing! Well, something like that.
The Content Boost team is once again heading to Las Vegas for ITEXPO West 2014, TMC’s biannual business technology event and we couldn’t be more excited!
For those who are planning to attend, this year’s conference and tradeshow event is going to be an exciting one full of collaborative breakout sessions, keynote speeches from the industry’s foremost thought leaders, and a sprawling tradeshow floor filled with exhibitors that’s sure to create networking opportunities.
Continue reading “ITEXPO West 2014: Explore the Exciting World of Content Marketing and Meet the Content Boost Team!”