When I attended Market New York Expo earlier this year, I had the chance to meet with the New York chapter of the Better Business Bureau (BBB). I had always known about the BBB; I look for the seal on the websites of companies I hope to engage with as a consumer, I know that to become a BBB accredited business you have to uphold certain standards, and I understand that customers feel a certain degree of comfort when they know a potential vendor they are eyeing is BBB- accredited.
So as I was standing there talking to a BBB representative and it dawned on me: it was time to get Content Boost BBB accredited.
When TMC asked me to head up the Content Boost division a year and a half ago, it was a no-brainer. I’ve always believed in the power of words. Words tell stories, evoke emotions and incite behavior. I saw the potential to create a content marketing division centered upon crafting the right words for clients to help them increase brand awareness, drive ROI and improve customer acquisition and retention. I set out on day one to create a content marketing arm committed to unprecedented standards of excellence and unparalleled attention to customer service.
And Content Boost has become exactly that: A division redefining the content marketing outsourcing landscape.
Becoming BBB accredited is further confirmation of this statement. I am so proud to say that we became officially accreditation Aug. 4 and you can view our profile by clicking here.
Being BBB accredited means so much for us here at Content Boost. It means we are committed to business excellence, transparency, customer service and integrity. It means one of the most reputable councils deems us a vendor worthy of trust. And, perhaps more importantly, it reinforces our commitment toward betterment. We will always strive to push the envelope, expand our core competencies and better serve our customers—never forgetting that being an honorable business is core to our being.
To our existing Content Boost customers: thanks for allowing us to grow Content Boost so quickly by believing in us. Thanks for coming along for the ride as we set out to better serve you. And to those of you who are not yet a part of our family, we hope to welcome you in with open arms in the near future.
We are growing up fast here at Content Boost and cannot wait to see what the future has in store!