Organized, personable and diligent are three words that best describe Content Boost’s Managing Content Producer, Allison Boccamazzo. If you see a bunch of to-do lists on a desk you know Allison is not far.
As a former TMC Web Editor, Allison was welcomed into the CB family as one its very first Content Producers. Shortly after, she was promoted to Managing Content Producer in which she’s now responsible for managing CB’s team of (vivacious) editors.
“I love working with and overseeing such a fantastic, dedicated and innovative team of editors at Content Boost. Our team here is really one-of-a kind; they always put a smile on my face and make me laugh every single day.”
So what does this Assumption College alumni like to do when she’s not charming clients or heading up new strategic initiatives? You can find her digging for her next DIY project at her favorite local furniture thrift store (Helping Hands in Milford, Connecticut) or working out a sweat (and some energy) kickboxing. Oh, and did we mention she’s our go-to “Game of Thrones” trivia expert?
Learn more about Allison in our five-minute catch-up:
Do you have a nickname?
It’s actually a funny story. My coworkers may be the only people who actually call me by my full name (other than my mom when she’s angry at me, ha!). For those outside of the Content Boost stratosphere I’m simply Ali, which is apparently spelled in a rare way because Starbucks baristas like to spell it “Ally,” “Alli,” and “Allie.”
What do you do in your spare time?
In addition to kickboxing (I’ve been going for almost two years now and absolutely love it!) and hanging out with my family and friends, I’ve always had an affinity for arts and crafts. It started as a young child (my parents always got home-made gifts from me on the holidays) and that eventually transformed into a love of all things DIY for the home. That interest really took flight once I started interning at HGTV Magazine in the fall of 2011, where I got to work on editorial spreads and find fun cloths and materials for features. Most recently when I moved into my first apartment seven months ago, I was able to furnish my entire apartment with beautiful, artistic hand-me-downs and thrifted finds—and didn’t have to make such a dent in my budget.
Are you more productive in the morning or afternoon and why?
I’m hands down a morning person. I like to say that I am an 80-year-old woman trapped inside of a twenty-something’s body (no, I’m not kidding in the least). While I do love to sleep, I am absolutely more alert and awake in the first hours of the day (preferably fueled by a cup—or five—of tea) than at night. I was even that way back in college… I guess it’s in my blood!
What is your favorite quote?
I’ve never been the type of person to have a “favorite quote,” but I do find myself oftentimes saying “hope for the best, expect the worst,” which is derived from a quote of Mel Brooks’: “Hope for the best. Expect the worst. Life is a play. We’re unrehearsed.”
Three words that best describe you?
I can give you three words that I hope accurately describe me (ha!): positive, organized and encouraging.
What is one thing prospective and existing clients should know about Content Boost that they don’t already?
I think one thing prospective and existing clients don’t know about (or forget) is just how many options they have at their disposal. I can recall a number of times a client was surprised to hear that he or she could, for instance, have their RSS feeds synched with ours to post pre-approved content automatically to their company blog. Or even more, to hear that we offer much more than just blogging through our add-on programs; we can help with everything from Web copy (like an FAQ section or product page) to a white paper to email marketing. If you find that you want more than your current program offers, we are always a call or an email away to walk you through our “A la Carte” content menu.
In other words, clients prospective and existing oftentimes forget that with Content Boost, it’s their program to mold, and we’re here to help them find the right fit.
What motivated you to join Content Boost?
I was working with CB’s parent company, TMC, when Carrie, our Director of Content Marketing, asked me if I’d like to work with Content Boost. At the time, Content Boost was just being conceptualized, but the idea seemed so unique and like a breath of fresh air. After giving it some deep thought—I’m admittedly extremely deliberative!—I decided to hop onboard and see where the venture would take me. I’m happy to say that it has been one of the best decisions I could have ever made.
What question do you get asked most by clients?
I get asked a lot about tone and style. Many clients come to us during a time of transition or a major brand upheaval, which is where one of my favorite parts of the job comes into play—brand advising. Clients will ask, “Does this sound right to you for our company?” or “How do you think we should sound in line with our rebranding?”
It would ABSOLUTELY be the people! The team here at Content Boost is one of the most hardworking groups of people I’ve worked with, representing a lineup of players who really strive to shine individually and beam collectively. It doesn’t hurt that they’re also absolutely brilliant and hilarious and that we all have a ton in common. For instance, Eric and I will toss around “Game of Thrones” theories like it’s going out of style (see the pic of me swinging faux arrows at the NYC Game of Thrones Exhibition!)
Twitter, Facebook, or LinkedIn for business, you can only choose one, which do you choose?
Definitely LinkedIn. I actually just presented on this subject at last month’s ITEXPO 2014 event, which discussed the importance of a compelling enterprise social media strategy. You have to pick the platform that makes sense for your brand—and that could include Twitter or Facebook—but LinkedIn should be a core pillar of which your company’s social strategy stands upon. That’s because LinkedIn is more strategic. For example, companies should have a LinkedIn Company Page, which is different than a personal LinkedIn page. This Company Page allows you to include information and create updates about your business and industry and enables you to communicate with a more professional/credible identity.