Employee Spotlight: Five Minutes with Content Producer, Brooke Neuman

shutterstock_142997941We often reminisce about the early days of Content Boost—in which a group of pioneer editors set out to feverishly grow the division. Content Producer Brooke Neuman was one of those pioneers. After working at TMC, CB’s parent company, as a copy editor, Brooke was cajoled (uh… bribed?) into becoming one of CB’s very first team members. Almost two years later, this veteran Content Producer has helped dozen of clients launch their content marketing strategies. Continue reading “Employee Spotlight: Five Minutes with Content Producer, Brooke Neuman”

Pros and Cons of Personalized Marketing: Take a Tip From Coke

shutterstock_196241660Personalized marketing is one way to attract consumers to your brand—and Coke has grabbed a hold of the concept fairly literally with its latest marketing campaign. The beverage company has labeled bottles of its famous confectionary drink with 250 of the most popular names of today’s teens and millennials. The campaign, which hit U.S. shores in June, after getting its start in Australia in 2012, is titled “Share a Coke.” Continue reading “Pros and Cons of Personalized Marketing: Take a Tip From Coke”

Content Boost Receives Better Business Bureau Accreditation

blue-seal-120-61-whitetxt-technologymarketingcorporation-87118529When I attended Market New York Expo earlier this year, I had the chance to meet with the New York chapter of the Better Business Bureau (BBB). I had always known about the BBB; I look for the seal on the websites of companies I hope to engage with as a consumer, I know that to become a BBB accredited business you have to uphold certain standards, and I understand that customers feel a certain degree of comfort when they know a potential vendor they are eyeing is BBB- accredited.

So as I was standing there talking to a BBB representative and it dawned on me: it was time to get Content Boost BBB accredited.

Continue reading “Content Boost Receives Better Business Bureau Accreditation”

I Love You, Warby Parker

Warby Parker has, in my humble opinion, re-invented the world of eyeglasses. They’ve made them hip, fun, and accessible.

WarbyParkerIf you’re not familiar with the company, here’s how it works: You choose five frames you like, the company then sends them to you to try on at home, and you send them back. Shipping is free and they give you a pre-paid box to return them when you’re done. If you find a pair you like, you simply send in your existing prescription and order them through the website. They’re only about $100 per pair, which includes the frames and lenses. Oh, and did I mention that for every pair you buy, Warby Parker shares a pair with someone in need?

Let me start with the beginning of my romance with Warby. I had just gotten brand new Coach glasses and a co-worker said to me, “Are those Warby Parker?” I had no idea who Warby Parker was, and when he mentioned that they sell incredibly inexpensive eyewear, I had immediately assumed that my $500 glasses looked cheap. Continue reading “I Love You, Warby Parker”