Are You Interviewing People Yet for Your Blog?

shutterstock_220287145Interviewing is one of the best ways to add precision, depth and expertise to your writing. Stories from subject matter experts in your field—whether it’s your CEO or a field specialist—will provide high-quality content for readers. What’s more, well-presented tales will give your visitors the knowledge they seek about your brand without hitting them over the head with a sales pitch. Continue reading “Are You Interviewing People Yet for Your Blog?”

B2B Marketers: Stop Being So Boring

shutterstock_151959050Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading “B2B Marketers: Stop Being So Boring”

Don’t Expect to Find This New PepsiCo Product in Retail Stores Any Time Soon

The battle for consumer attention in the e-commerce food and beverage market is starting to heat up.

shutterstock_171962345Coca-Cola, for instance, recently made headlines when the company re-introduced its widely popular Surge soft drink back onto the market after well over a decade of discontinuation. First introduced in 1996, this beverage was pulled off of shelves after only a few years. Now, after much petitioning, the beverage is back. But there is a twist—it’s being sold exclusively online. Continue reading “Don’t Expect to Find This New PepsiCo Product in Retail Stores Any Time Soon”

Is Your Blog Converting Your Consumers?

shutterstock_94805161There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.

I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.

Continue reading “Is Your Blog Converting Your Consumers?”

Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino

shutterstock_142997941Every marketing team has someone who always thinks outside the box. For Content Boost, that team member is Gerald Baldino. With an impressive writing background having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Gerald has helped numerous clients launch successful content marketing campaigns. His right-brain mentality and affinity for the written word has enabled him to take the least sexy topic and turn it into something exciting.

“I think there is an interesting angle to any story,” explains Gerald. “It’s just a matter of uncovering it. Sometimes that angle is easy to find, and sometimes you have to dig for it. But it’s always there.” Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino”