I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading “Content Marketing: Teach, Don’t Preach”
There are few better representatives for your brand than your CEO and other members of your C-suite. And since 60 percent of a company’s market value is attributable to its reputation, according to surveys of executives conducted by Weber Shandwick, corporate leaders should be making their voices heard by writing and sharing valuable and unique branded content on their company websites and across social media. Continue reading “Why Your C-Suite Should Be Blogging (and Tweeting)”
Chances are you’ve heard or read about the term “content marketing.” After all, almost every major news publication from Forbes to The Huffington Post has written about it and companies are increasingly investing in it. According to research from the Content Marketing Institute, 46 percent of businesses plan to increase their spend on content marketing, while 32 percent have already made a commitment to keep their budgets the same.
But what exactly is content marketing and how does it work? Continue reading “Are You New to Content Marketing? Stop By Our Content Marketing Crash Course, Dec. 4th”
A few months ago, I entered a contest on Twitter to win a free spa getaway at the lovely Mayflower Grace in Washington, Connecticut. Excited and shocked to learn I was the winner, (I rarely win things) I immediately shared my excitement on social media.
When we arrived at the hotel, we were greeted by friendly staff, and escorted to our beautiful room with a breath-taking garden view. Everything was exquisite, from the delicious food to the out-of-this world spa. At dinner that night, we were asked by our waiter what we did to deserve to win such a great prize. “I think I entered my email address and retweeted something,” I responded. The waiter looked less than impressed, expecting my answer to be a bit more long-winded and involved. His response got me thinking – what is the true value of a contest on social media? Continue reading “Social Media Contests: Good or Bad Idea?”
When I first heard of the Inbound Marketing Summit, designed for content marketing visionaries and evangelists like myself who love to convene, share, collaborate and learn, I was all in. As the Boston-hosted event neared and the agenda was posted, I was particularly intrigued with how intimate the event appeared to be.
As someone who attends a fair amount of trade shows, I am used to darting feverishly between track sessions, networking on massive trade show floors and finding the most comfortable pair of flats I can locate to survive the miles of walking. So you can imagine my curiosity when I discovered this show had zero tracks and was being held in a historic castle. But, I have to say, it was a nice change of pace.
Businesses across all industries have gradually accepted the fact that in order to be successful, they really don’t have much of a choice other than to begin forging their content marketing strategies. But there’s a catch: A vast majority of them admit they’re not really good at it.
Marketers exist to promote their products and ultimately generate new revenue streams. To do this, they’ll place ads in newspapers and on websites, pay for radio and television commercials and write pertinent blog posts, among many other things.
The mistake, it appears, is that many marketers approach digital mediums the same way they approach traditional ones. As a result, their blogs—the cornerstones of their content marketing efforts—often end up more like really long ads than engaging, beneficial content. Continue reading “Hungry Yet? What Chef Jamie Oliver Can Teach You About Content Marketing”
After months of anticipation, I finally had the chance to see the blockbuster “Interstellar” last week. The film is a Sci-Fi adventure, directed by Christopher Nolan starring Matthew McConaughey and Anne Hathaway, which explores the possibilities for deep space travel and the mysteries of our physical universe.
Right around the time Content Boost started holding content marketing breakouts, keynotes and panels at various trade shows—including our very own ITEXPO events—we got asked the same question by many attendees: do we ever hold seminars or training courses throughout the year? The short answer was no, but the long answer was… not yet.
Quickly, we started to pick up on a very common trend in the industry: people did not want to have to wait until conferences or trade shows to receive best-in-class content marketing training. Perhaps more importantly, they didn’t want to have to pay hundreds and hundreds of dollars for one-off seminars. Instead, they wanted a way to stay current with the latest industry trends and strategies for improving upon their existing marketing efforts.
There’s a marketing lesson to be learned in most situations, as proven by the bizarre way the ‘Alex from Target’ episode is unfolding.
You’ve just spent weeks creating the best piece of content that’s ever been written. The headline is insanely witty, the graphics are great, the content is rich and you’re 100 percent sure that it’s going to go viral.
But it doesn’t…sigh.
Unfortunately, we all know how this feels—it stinks (to put it nicely). You put your blood, sweat and tears into creating an awesome piece of content only to have it fall flat. So, what gives? Well, it may be due to the fact that your content is lacking the following three things: Continue reading “Three Reasons Why Your Content Isn’t Going Viral”