What ‘Interstellar’ Taught Me About Content Strategy

After months of anticipation, I finally had the chance to see the blockbuster “Interstellar” last week. The film is a Sci-Fi adventure, directed by Christopher Nolan starring Matthew McConaughey and Anne Hathaway, which explores the possibilities for deep space travel and the mysteries of our physical universe.

Seeing this film—particularly the second half—on an IMAX screen was unlike any theater experience I’d ever had. The combination of eye-popping visual representations of black holes and distant planets combined with a plot centered on fascinating concepts in theoretical physics instantly vaulted this movie near the top of my list of favorites.

Not everyone agreed, however. While reviews were generally positive, “Interstellar” received a 73 percent “fresh” rating (at the time this blog was published) on rottentomatoes.com, well below its biggest box office competition, Big Hero 6, which received 91 percent. Furthermore, some reviewers lambasted the film, calling it, among other things, pretentious and nonsensical. Those reviews, however, are beside the point. My own opinions aside, this film holds valuable lessons about content strategy—in addition to those about gravity and time—for marketers.

First, the movie took real chances by tackling complex subject matter like Einstein’s Theory of Relativity. Trying to be the first film to accurately represent these topics on screen separates this movie from deep space adventure films from the past. But even beyond that, “Interstellar” assumes the audience is intelligent and engaged enough to follow the plot. Although marketers should never create content that purposely goes over readers’ heads, prospects and customers enjoy being challenged with thought-provoking material.

Another lesson marketers can take from Nolan is that the director enlisted world-famous physicist Kip Thorne as an executive producer on “Interstellar” in an effort to make the film as scientifically accurate as possible. That strategy paid off, as the scientific community has also joined the conversation about “Interstellar,” feverishly debating the movie’s adherence to principles in theoretical physics. Some experts thought the movie was accurate, while others disagreed. But what really mattered was that they were discussing the film at all.

Nolan is a movie director, not a scientist, and he understood that to complete a project about theoretical physics, he needed help from a physicist. Just as Nolan did with Thorne, consulting with content strategy experts—like the Content Boost team—can do wonders for your company if you are unfamiliar with content marketing.

These experts can create engaging custom copy that speaks to your customers’ pain points in a meaningful way and helps you make a compelling case for your product or offering. A content strategy vendor can help you:

  • Launch or revive your blog
  • Enhance your social media presence
  • Write website copy
  • Create white papers, case studies, videos or podcasts

In other words, like the characters in Nolan’s film, a vendor like Content Boost can help launch your content marketing efforts into a whole new galaxy.

Want more information? Click here to download our white paper, “The Virtues of Choosing a Content Strategy Vendor.”

Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric Lebowitz is one of Content Boost’s Digital Content Editors. Before joining the team, Eric worked in development at the Child Guidance Center of Southern Connecticut in Stamford, Connecticut, and “Golf Digest Magazine.” With experience in account management and content creation, Eric has helped dozens of clients bolster their Web traffic and customer acquisition.  When he’s not cracking jokes in the cubes, you can find him on the golf course working on his handicap. He’s also a recent newlywed. Eric earned his Bachelor of Arts and Sciences in Journalism from Purchase College in Purchase, New York.