Let’s face it: we’ve all made some mistakes on social media. But somehow it still surprises me when the basics are thrown by the wayside. This year, make an early New Year’s resolution to finally ditch the following social media mistakes once and for all.
Spelling & grammatical errors: You proof read your emails before you send them out, your press release before it gets distributed, and your banner ads before they get posted. Get into the habit of doing the same with your social media posts. Yes, it’s more of a casual atmosphere than some other forms of business communication, but you’ll make yourself look like a fool if you don’t know the difference between “your” and “you’re”. Remember the old saying, “measure twice, cut once?” Apply the same principal to your social posts and re-read it twice, post once.
Inappropriate posts: In my very honest opinion, we live in an excessively sensitive world. You may view your joke as harmless, but your neighbor may see it as the most offensive thing they’ve heard. If a post seems like it could be on the verge of inappropriate or offensive, skip it altogether. Keep your brand’s personality and humor alive, but keep it tasteful.
Auto responders: Don’t get me started on auto responders. When I follow someone, I don’t want to get a generic message that pops up in my DM’s two minutes later telling me how excited they are to meet me and how much they’d love for me to buy their book or join their LinkedIn group. It usually results in an automatic un-follow for me, and it does for many of my fellow Twitter users as well. Instead, try reaching out to your new follower with a genuine, personalized message and save the sales pitch for a later time.
Paying for followers: I’ve said it before and I’ll say it again—paying for followers is as useful as a chocolate teapot. Not only will your new followers provide absolutely no value, they may actually hurt you. All you’ll end up with is a damaged reputation, very low engagement, less money in your wallet, and a dirty feeling.
No original content: It’s hard to brand yourself as a thought leader in your field if you aren’t producing any original content or ideas. Start a blog and post to it consistently. Don’t have the time to write several new blog posts each week? Enlist the help of your employees, or look to a trusted partner like Content Boost to help you create content.
Make 2015 your best year yet with the help of social media. Ditch these bad habits and you’ll be on the road to success in no time!