We are in the middle of a quiet content marketing war, as organizations are fiercely competing for brand awareness and relevancy online.
This was the critical message delivered by TMC CEO and Group Editor-in-Chief Rich Tehrani during his opening remarks at Content Boost’s first Content Marketing Crash Course, Dec. 4 in Norwalk, Connecticut.
“Online marketing battles are being won and lost constantly,” explained Tehrani, adding that many companies think they are winning the battle for attention when they are actually losing without even realizing it.
Tehrani’s remarks set the tone for the riveting Crash Course, in which local business leaders and marketers were invited to participate in full day of hands-on content marketing seminars and group discussions, as well as strategizing and networking activities with key members of the Content Boost team. Attendees were also treated to 30-minute one-on-one brand reviews and consultations, as well as brand video interviews.
If you were unable to attend the Crash Course, here are the top takeaways from the day:
Content marketing is essential: Why should your organization invest in content marketing? It’s replaced traditional advertising as the go-to method of reaching consumers. In fact, 86 percent of B2B and 77 percent of B2C companies use this integrated marketing strategy. Further, more than half of B2B marketers plan to increase their content marketing budgets over the next year while 59 percent of B2C marketers will increase spending, too.
The proof is in the ROI: There’s been a lot of buzz around whether content marketing delivers strong ROI. Well, the proof is in the pudding. Content produces three times more leads for every dollar that is spent. Additionally, companies that blog at least 15 times per month will generate five times more traffic than companies that do not.
Strategy is critical for success: After you get the “yes” to proceed with content marketing in your organization, you need to spring to action and create a plan to ensure your content is well thought out and packs a strong punch. Your content needs to stand apart from the multitude of competing multimedia online. Readers need to be genuinely impressed in order for you to leave a lasting impression; and this is just about impossible to achieve without the right strategy.
Did you attend the Content Boost Crash Course? We want to hear your key takeaways from the event. Feel free to carry on the conversation in the comments section below.