eTechHelp Talks Technology at Content Boost’s Content Marketing Crash Course

shutterstock_237634126Investing in technology for your small business can be overwhelming—and that’s an understatement. From computers to phone systems to Internet applications, it can be difficult to determine what technologies best fit your company’s needs and budget.

Luckily, there’s eTechHelp, a global technology consulting and Internet services company that provides a wide range of technology services for business of all sizes. Continue reading “eTechHelp Talks Technology at Content Boost’s Content Marketing Crash Course”

Key Takeaways From Content Boost’s First Crash Course

We are in the middle of a quiet content marketing war, as organizations are fiercely competing for brand awareness and relevancy online.

This was the critical message delivered by TMC CEO and Group Editor-in-Chief Rich Tehrani during his opening remarks at Content Boost’s first Content Marketing Crash Course, Dec. 4 in Norwalk, Connecticut.

“Online marketing battles are being won and lost constantly,” explained Tehrani, adding that many companies think they are winning the battle for attention when they are actually losing without even realizing it.

IMG_20141204_113151137Tehrani’s remarks set the tone for the riveting Crash Course, in which local business leaders and marketers were invited to participate in full day of hands-on content marketing seminars and group discussions, as well as strategizing and networking activities with key members of the Content Boost team. Attendees were also treated to 30-minute one-on-one brand reviews and consultations, as well as brand video interviews. Continue reading “Key Takeaways From Content Boost’s First Crash Course”

5 Social Media Mistakes to Ditch in 2015

Let’s face it: we’ve all made some mistakes on social media. But somehow it still surprises me when the basics are thrown by the wayside. This year, make an early New Year’s resolution to finally ditch the following social media mistakes once and for all. social media UNSIZED

Spelling & grammatical errors: You proof read your emails before you send them out, your press release before it gets distributed, and your banner ads before they get posted. Get into the habit of doing the same with your social media posts. Yes, it’s more of a casual atmosphere than some other forms of business communication, but you’ll make yourself look like a fool if you don’t know the difference between “your” and “you’re”. Remember the old saying, “measure twice, cut once?” Apply the same principal to your social posts and re-read it twice, post once.

Inappropriate posts: In my very honest opinion, we live in an excessively sensitive world. You may view your joke as harmless, but your neighbor may see it as the most offensive thing they’ve heard. If a post seems like it could be on the verge of inappropriate or offensive, skip it altogether. Keep your brand’s personality and humor alive, but keep it tasteful. Continue reading “5 Social Media Mistakes to Ditch in 2015”

Passive vs. Active Marketers: Which Are You?

shutterstock_209815978We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.

We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?

Continue reading “Passive vs. Active Marketers: Which Are You?”

3 Ways to Keep Your Content Marketing Strategy on Track During the Holidays

shutterstock_233551051The holiday season is the most wonderful time of the year—unless you’re a content marketer. For most, the month of December is spent shopping for gifts, attending holiday parties and hitting the slopes. But for content marketers, the holiday season is spent wrapping up end of year projects, drafting content and launching last-minute campaigns—all while short staffed.

Let’s face it: managing your content marketing strategy is stressful enough without having to deal with all of the distractions the holiday season brings. To avoid feeling overwhelmed and ensure your strategy continues to run smoothly, here are some helpful tips to consider: Continue reading “3 Ways to Keep Your Content Marketing Strategy on Track During the Holidays”