Now that we’re about to turn the corner into July, many of your employees could be taking time off from work for various reasons—like for vacations, conferences, weddings, you name it. July and August are prime months for being out of the office and sometimes, paid time off requests can pop up out of nowhere and when you least expect them. It’s important, therefore, that you look ahead and figure out whether you have the manpower to see your editorial department through this time of limited resources.
After all, while your employees can always take time off from work, your blog and social content need to keep rolling. Otherwise, if you pause your calendar and focus on other tasks while your main writers are out of town, you could risk losing readers who may forget to come back.
So what can you do to plan ahead? Your first thought may be to ask a member of another department to contribute while your writers are out, which is not advisable unless you can dodge heavy objects that may be thrown your way or stomach posting subpar content. Let’s face it: while some people may be eager to contribute to your blog, not everyone is capable of producing high quality material in the same way your editorial team can. Furthermore you don’t want to be the one to deliver the bad news that you won’t be using a submission due to lack of quality.
Here’s a better option: Consult with a custom content publishing provider to supplement your website and social channels with supporting material. A custom content publisher will work directly with your team to produce high quality, engaging blog posts, case studies, white papers and interviews. It’s the perfect solution to help fill in when your staff is depleted, and to help produce even more material during the busier months when all your employees have returned.
Click here to learn more about how Content Boost can help your company remain on track this summer.
With an extensive background in journalism having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Content Boost’s Digital Content Editor Gerald Baldino certainly has a way with the written word. His right-brain mentality and creative thinking has helped him launch numerous successful content marketing campaigns for his clients. Dubbed “Saint Baldino” for his willingness to help other team members in need, Gerald is an independent author and publisher, and enjoys creating short fiction, poetry and visual art in his spare time. Gerald received his Bachelor of Arts degree from the University of Massachusetts Amherst.