Mark Twain said it best, “If you don’t like the weather in New England now, just wait a few minutes.”
As a New England native, I can attest to the claim that the weather in this region is some of the most unpredictable and continuously changing weather in the country. From blizzards, to heat waves, to tornadoes, New Englanders are prepared to handle any type of weather that is thrown their way.
Sure, it’s not particularly thrilling to hear that there’ll be a snow storm on Halloween when only the leaves should be covering our lawns, but the weather sure keeps residents on their toes. It also teaches us to savor every season for what it’s worth—the dew covered grass of springtime, the humid days of summer, the classic crisp autumn mornings when the foliage is at its peak, or the first sign of powdery flakes once December arrives.
Continue reading “New England Weather As A Lesson To Content Marketers”
You’re still trying to decide whether a content strategy vendor is right for your business. After all, partnering with any vendor is a big decision and one that requires a lot of trust.
By outsourcing either some or all of your content needs, you can spend less money on the resources required to obtain professional, compelling copy. There are also several hidden benefits to outsourcing content production that you may not be aware of.
Here are three unexpected perks of working with a content strategy vendor:
Fresh perspective about your brand: As a marketer, it’s easy to spend so much time thinking and talking about your products and services that you become bored with them.
What winds up happening is you lose the spark of interest that is needed to make your brand exciting to consumers. Continue reading “3 Unexpected Benefits From Outsourcing Content Production”
Last week, Mike Templeman, a contributor to Forbes Magazine, boldly claimed that “content marketing doesn’t work.” Templeman, a content writer himself, contends that most brands are doing it wrong, either by utilizing outdated creation and promotion strategies or simply having misguided expectations.
There may be some truth behind this statement given that many companies view content as a necessity but not always a priority. We live in a world that is connected to data all day; whether online, on our phones, our tablets and even TV. This new age of information can be as instructive as it can be overwhelming for consumers.
Continue reading “Does Content Marketing Actually Work?”
Hi, my name is Diana Bishop and I am a Benefit Cosmetics addict. This is my story.
I’ll admit I’m not what you would typically dub a “girly girl” and so I’ve never been one to cake on pounds of makeup, let alone spend a large sum of money on beauty products. And while smothering my cheekbones with rosey powder still isn’t my style, I just can’t seem to end my bi-monthly trip to the Benefit Cosmetics store where I empty my wallet for a handful of my favorite products. Continue reading “How I Got Hooked On Benefit Cosmetics”
In the words of songwriter Eric Church, “Like a stone, time rolls on,” and after a great summer working for Content Boost, it’s time for me to be rolling on as well. I can honestly say it’s been a great learning experience and that I truly appreciate the opportunity I was given to work here and hone my writing skills. Continue reading “Reflections on My Summer Internship at Content Boost”
It’s time to stroll down memory lane—it’s a short stroll, I promise, and I’ll have you back at work quickly.
How often do you take the time to revisit your past marketing projects? Like that blog entry you wrote a few years ago that achieved third-party validation in the form of an accolade. Or the email drip campaign you conceptualized just three months ago that’s already resulting in a record-breaking number of email opens.
Continue reading “How to Find Multiple Moments of Marketing Genius”
It is ironic that the most business-savvy candidate in the 2016 presidential race also appears to be the least adept at branding. Donald J. Trump, 69, an American real estate tycoon, television host, politician and author, has a long history of successfully marketing casinos, resorts and even clothing lines that bear his name, yet, in the political arena, his personal branding efforts seem unfocused and unpredictable.
Continue reading “Lessons From The Donald: Don’t Trump Up Your Content”
Back in April, PepsiCo made headlines when the company announced plans to stop shipping bottles of Diet Pepsi containing aspartame—a widely used but controversial artificial sweetener. And this week, the first shipments of its new aspartame-free beverages, containing the sweeteners sucralose and acesulfame potassium (or “Ace-K”), will slowly make their way onto grocery store shelves.
It’s a big change for the Diet Pepsi brand, and one that comes at an important time as we’re exactly one month away from the big September 10 kickoff to the NFL season. So executives at PepsiCo are waiting with bated breath to see how customers will react to the change.
The big question is, will the change encourage consumers to continue reaching for Diet Pepsi? Or will more people start reaching for Diet Coke? Only time will tell how consumers react to the new product.
As you can see, making a change to a product can be a stressful experience. This is especially true in the food and beverage industry, where making even a small adjustment—like replacing an ingredient—can have a massive impact on taste, and thus consumer perception. Continue reading “Retooling Your Brand? Make Sure You Have Supporting Content”
As the national and global populations have become increasingly aware of the benefits of healthy eating, fast food chains have had to find ways to re-invent themselves to remain viable. But perhaps no chain has been hit harder by this shift in public consciousness than McDonald’s, which has seen its sales plummet quarter after quarter in recent years, most recently in the second three months of 2015, when earnings fell another 10 percent.
Continue reading “Why I’m Not Buying McDonald’s Branding Shift”
I have long argued that the minute our job as marketers starts to feel easy, we are not doing enough as professionals. And I stand by that claim. After all, being a marketer—especially in this day and age—is anything but easy.
We have to build integrated marketing plans; craft buyer personas to target our prospective customers more meaningfully; write A LOT of content that incites emotion and drives behavior; and understand how data and metrics fuel marketing decisions. It’s no wonder that the average tenure for a CMO is 48 months, according to executive-search firm Spencer Stuart.
Continue reading “The Gut-Check Questions We Need to Ask Ourselves as Marketers”