Once you sign up for content marketing and are introduced to your dedicated content producer, you’re bound to enter into the “getting to know you” phase.
During this phase, you’ll want to approach your content producer just like you are onboarding a new member of your organization. The goal is to get acquainted as quickly as possible with one another, so that you can build trust and start brainstorming creative ideas for your brand.
Here are some tips that you can use to ensure that you get off to a great start with your new content producer:
Spend some time on the phone: The first thing you’ll want to do after the initial introduction is to arrange a separate phone call where you can have a one on one chat. It’s during this informal call where you’ll want to convey important information about your company, like its history, market position and core products and services. If possible, it’s great to offer a comprehensive product demo, too.
Be very explicit about what you want: Don’t be afraid to tell your new content producer exactly what you want to see from him or her in terms of style, tone and topics. The more information you provide for your content producer about your expectations, the easier time he or she will have crafting an editorial calendar that is to your liking. Think of this person like your personal chef; you simply provide the order, and he or she will take it from there. At the same time, be willing to listen to your content producer’s advice as this person is on the front lines of content production and will deliver expert advice and insight about creating share-worthy articles.
Provide some writing examples: Perhaps one of your staff members produced an asset that you really love, or you saw an article on LinkedIn that you want your content producer to model a blog after. Send the URL, and talk about what it is you love about the article. In doing so, you’ll create a conversation and open the door to a great brainstorming session.
Provide feedback when possible: There’s nothing more frustrating to a content producer than finding out several months after getting started that the client is unhappy and wants edits to dated assets. Providing feedback at regular intervals will ensure that you are happy with production. It’s for this reason that it’s important to communicate regularly through email and phone calls.
Arrange a visit: Sometimes, the best way to get to know your writer is to arrange for an onsite visit, where you can meet face to face. It’s also a great opportunity to introduce your writer to other points of contact within the organization who can help provide ideas and feedback, like engineers, product developers and members of your sales team or customer service departments.
Remember: The more time you devote to educating your content producer about your company and brand, the more impactful your content will be. And a good content producer will learn quickly, too; so the more time her or she spends working with you, the less time it will require you spend on the process.
With an extensive background in journalism having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Content Boost’s Digital Content Editor Gerald Baldino certainly has a way with the written word. His right-brain mentality and creative thinking has helped him launch numerous successful content marketing campaigns for his clients. Dubbed “Saint Baldino” for his willingness to help other team members in need, Gerald is an independent author and publisher, and enjoys creating short fiction, poetry and visual art in his spare time. Gerald received his Bachelor of Arts degree from the University of Massachusetts Amherst.