As an executive, you are rarely in one place for more than a few days at a time. You are constantly bouncing around the world visiting clients and partners, marketing your products and speaking at industry events.
In short, your schedule is maxed out. So while you want to contribute to your blog, you just don’t have the time. There are too many other competing projects to focus on.
Consider this, though: On a daily basis, you… Continue reading “No Time To Blog? No Problem”
By the early 1760’s the relationship between the 13 original American colonies and Great Britain had been severely strained. The monarchy had for years been incrementally increasing taxes and tariffs on the colonies, without providing citizens a voice in Parliament. Citizens were being forced to house and quarter British soldiers and several violent episodes had brought the tension to a tipping point. By 1775, many of the leading colonialists—our founding fathers—were calling for a revolution to claim independence from Britain.
Continue reading “Did Content Marketing Start the American Revolution?”
Consumers are inundated with content as company after company seeks to garner their business in one way or another. But, there’s a limit to how much one person can take in and respond to on any given day. As a result, today’s brands must take extreme measures to make any headway with key targets. So, which of their marketing strategies is proving most successful at gaining buyer interest, engagement and loyalty?
The answer is personalization—personalization of marketing messages to the nth degree. Continue reading “Extreme Marketing—Personalization and AI”