The Biggest Mistake People Make When Writing Persuasive Copy

I recently spoke with a saleswoman from Boston who was dismayed about her email marketing strategy. She was sending email after email to customers, trying to get them to computer-1295358_1280register for an upcoming event. But she wasn’t getting any responses.

I asked to see the messages she was sending. Each one listed the name of the event and pointed out the main features. But the words “register today” were weightless, because the email was impersonal.

This wasn’t an email. It was spam.

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Semi-Presidential Content Marketing Lessons from Election ‘16

contentdoctorWhile this year’s Kafkaesque presidential election cycle may have revealed, exacerbated and brought political divisiveness to a new level in 2016, there is one major issue that nearly anyone, regardless of where they fall on the political spectrum, can agree on: at least the campaigns are over. We can now reflect back on how we came to this point and ponder the important business of what comes next.

I, for one, have been paying close attention to the frenzied election cycle. Viewed through a marketer’s lens, it is clear to see that presidential campaigns are no different from a business’ campaign to sell a product or service: to the best marketing department go the spoils!

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How Mobility Helps Marketers Engage More Customers

stock-624712_1280Everything users do on their smartphones and tablets leaves a digital footprint. Savvy marketers are collecting that information to benefit their customers and prospects and, hence, their brands. Such opportunities are expanding exponentially these days as the mobile audience surpasses the desktop audience, now representing 65 percent and 35 percent, respectively, of all digital media time. Continue reading “How Mobility Helps Marketers Engage More Customers”