Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida.
Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry.
ITEXPO is the place to get up close and personal with solutions—and the teams behind them—that can help grow your business. You’ll learn about some of the most disruptive technologies on the market–and have a chance to engage with innovative startup leaders, as well as leaders from more well-established businesses.
Content Boost will be there, along with Marketing Automation Partners, to pass on our expertise in best marketing practices—from SEO to online communities to automating campaigns. Please, join us for the following workshops:
Content Boost and MAP Workshops—Room 302, Wednesday, Feb. 8
Introduction to Marketing Automation (9:30 a.m.): Jeff Dworkin, president of Marketing Automation Partners, will tell you how to turn marketing automation (MA) from a “buzzword” into added value for your business. You’ll learn how to unscramble multiple marketing technologies into a cohesive array of functionality for a best-of-breed MA solution.
Content Strategies for Building SEO (10 a.m.): Peg Ventricelli, managing editor of Content Boost, will share content strategies for building SEO. It’s both tougher and easier than you might think. She’ll explain why the right content is key—and how to create it. You’ll learn how to leverage content and other techniques to move your website higher in search engine results.
MA Will Never Replace Salespeople (10:30 a.m.): Jeff will address how to align your organization’s sales team with a marketing automation (MA) platform. He’ll describe ways to ensure sales doesn’t feel cut out when an MA platform is introduced. Salespeople will learn how to use MA to enhance their performance.
Live Event and Third-Party Lead Acquisition (1:30 p.m.): After lunch, Jeff will explain how MA is more than a digital marketing tool. He’ll tell you how to feed the top of the funnel using live events, content syndication and even print and television to deliver leads.
Building Your Content-Driven Online Community to Achieve Marketing Results (2 p.m.): Rich Tehrani, TMC CEO, will take the stage at 2 p.m. to share his insights on how your business can stay on the cutting edge of technology and marketing best practices by building a content-driven online community. You’ll learn how to better connect with your target audience, improve your online visibility and establish your brand as a thought leader.
The Role of Content in a MAP Implementation (2:30 p.m.): Jeff and Peg are back to ensure you know how to optimize your MA implementation. Your MA needs fuel to deliver on its promises—and that fuel is content. They’ll teach you how to use content along the entire customer life cycle to boost customer engagement and, ultimately, sales.
To register for ITEXPO, click here.
To learn more about how content can drive marketing outcomes—and how Content Boost can help, please visit the Content Boost booth—# 829.
As with her writing and editing, Peg brings her finely honed attention to detail and her adherence to high-quality standards to bear in her role as managing editor of Content Boost. As team leader, she encourages her staff to strive for excellence in the copy they craft and in the relationships they forge with clients, striving for an optimal customer experience. She caught the marketing bug after seven years as an editor and supervisor at Gartner Inc., the world’s leading IT research and advisory company, and was drawn to the spirit and talent exhibited at Content Boost. Tracing back to her early days working local beats as a journalist, Peg consistently digs deep for insights that bring value to her writing. Outside the office, Peg loves to read when she’s not trying to keep up with her cycling buddies or the weeds in her garden. She can be found enjoying the local scene in her hometown of Fairfield, Connecticut.