Don’t get us wrong, content marketing is all about creating custom copy using unique sources, and that includes real-life events, but we don’t think the team at Italian fashion house Valentino fully understood this concept.
A wide array of A-list celebrities emerged to pay their last respects to award-winning actor Philip Seymour Hoffman at his funeral on February 7—American Hustle star Amy Adams being one of them. However, Valentino was quick to play up the fact that Adams was toting its Garavani Rockstud Double bag, going so far as to specifically highlight the fact in a recent press release sent out.
If you’ve been keeping up with the blog here at Content Boost, then you know just how much companies stand to benefit from content marketing, or creating and sharing relevant, customized, insightful copy with the end goal of helping a company bolster brand awareness and drive profitability.
According to an aggregated video composed by Erik Qualman, author of “Socialnomics,” the return on investment (ROI) of social media is that your business will still exist in five years.
That’s a big claim to make, and many brands are still plagued by the question of whether social media drives real ROI. However, on the other side of companies’ inhibitions lies research and testimonies that keep proving the value of social media to be true. For instance, Coffee Groundz, a midtown neighborhood coffee shop, reported a 20-30 percent increase in company sales and market share via Twitter.
It is official: the holidays are over. I’m still coming to terms with the fact that I ate way too much of my sister’s homemade chocolate cheesecake and that I’m actually back at work today. But this is a good thing (well, at least the latter is). The reason being that although I was away for the majority of the week spending time with family, I was also feeding my workaholic side by checking e-mails on the daily—and spotting some great examples of holiday content marketing in the process.
As a consumer, content marketing makes me feel great. Whether it’s a daily newsletter, a blog, a special video or a simple e-mail, personal messages really do make me feel like brands know me by name and actually appreciate the money I spend with them.
Every single company should have had a holiday content marketing plan this season. Here are some great examples that I received from some of my favorite brands this week. For all of you out there with content marketing New Year’s resolutions, these are some invaluable tips for getting it right on the first try.