Author Archive: Allison Boccamazzo, Content Producer
It’s not so easy to walk into a packed room and convince every person that content marketing is a must if their company wants to compete and grow. What is easy, though, is letting your inhibitions fly out the window upon taking your first step through the door.
Marketers are always on the lookout for the next best thing to help them ramp up their content marketing strategy; however, one avenue they may not have considered traveling down is product packaging. The actual packaging that your product is delivered in can be optimized for content marketing purposes, and a few designers excellently prove this. Recently, BuzzFeed listed a few brilliantly designed packaging ideas that blew my mind as a content marketer. Maybe they will help inspire you or your product development team on new ways to reinvent the wheel, too.
This week, it was revealed that Pinterest launched its first application programming interface (API), which enables brand partners to use real-time data from the social sharing platform to generate lists of the most-pinned items in their physical stores.
This year’s holiday season lines up on the calendar so that it is six days shorter than usual. For consumers, being just a week shy of the regular holiday hustle may mean less stress and a quicker winter season; however, for retailers, this shortcoming represents the potential disturbance of their annual holiday profits. In fact, these six days could potentially cost retailers $1.5 billion in lost sales, according to a new survey commissioned by Adobe Digital Index.
Depending on your personal tastes and preferences, now could be either the worst or best time of the year to inhabit the seasonally unpredictable corner of the northeastern United States. I’m a part of the former group of people, as I love the summer and cannot stand the winter (while, it cannot be disputed that the first snowfall of the season is beautiful, that frosty feeling of goodness fades away just as quickly as it stirs within you).
Every holiday of the year essentially opens the floodgates for marketing madness – including the good, the bad and the very ugly. As children anxiously wait for night to fall so they can go door to door to collect their sweet treats, content marketers are gearing up to send out their holiday-inspired messages, which, as we all have witnessed year after year, either hit the nail directly on the head or completely miss the mark. The former is a fulfilling victory while the latter is awkward, unwanted and unrelatable.
Content marketing is all about creating unique, custom-tailored content – not content that stretches things too thin and, in doing so, makes readers question why it was created in the first place. Let’s take a look at some marketing ploys that are fresh off the press as we enjoy Halloween this year (a.k.a. eating way too many munchkins, candy and cookies that are sporadically spread around the office).
Horror drama series The Walking Dead transports millions of viewers each week into a post-apocalyptic world seen through the eyes of a group of Southerner survivalists as they deal with flesh-eating “walkers.” The show is widely known and well-received for its portrayal of an exponentially disruptive second world – and how one group of strategic individuals makes it through day-by-day.
Full disclosure: I’m only in season three of Breaking Bad.
There are a few times in a company’s existence – if any – where the stars align just so, inviting the pearly gates of content marketing heaven to thrust open and outpour a surge of selling genius upon those who lie in waiting. This doesn’t happen often; however, the rare – and extremely profitable – occurrence came to fruition for one very lucky Omaha, Neb.-based Cinnabon.
That’s right – the sickeningly sweet treat that all of us hate to admit we eat when we stop at the mall (don’t deny it) has hit the content marketing jackpot thanks to an offhand mention on AMC’s critically-acclaimed crime drama series, Breaking Bad.
Whether you work for a large firm with an international customer base, an enterprise with multiple clients or a smaller company operating with a stricter budget, one thing remains true: the business of managing social media can easily get hairy. So, for every content marketer in the world, there should be a handy tool by his or her side. Continue reading →