Investing in technology for your small business can be overwhelming—and that’s an understatement. From computers to phone systems to Internet applications, it can be difficult to determine what technologies best fit your company’s needs and budget.
Chances are you’ve heard or read about the term “content marketing.” After all, almost every major news publication from Forbes to The Huffington Post has written about it and companies are increasingly investing in it. According to research from the Content Marketing Institute, 46 percent of businesses plan to increase their spend on content marketing, while 32 percent have already made a commitment to keep their budgets the same.
But what exactly is content marketing and how does it work? Continue reading →
No one knows his or her way around an AP Style Book like Content Boost’s Quality Control Editor Peg Ventricelli. Passive voice, dangling modifiers, split infinitives … you name it, Peg can spot it. As the last set of eyes on content produced by CB’s team of editors, Peg ensures that every “t” is crossed and every “i” is dotted. Continue reading →
Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading →