Author Archive: Brooke Neuman, Content Producer
Is your blog traffic low? Are you struggling to catch the attention of readers? Blogging is an essential piece of the content marketing puzzle. However, it’s one of the most challenging aspects. Let’s face it; developing fresh, engaging content on a consistent basis can be enough to make your head spin. Nevertheless, it’s important to the success of your content marketing strategy.
Anyone who knows me knows that I have a shopping addiction. Not an OMG-I’m-$100,000-in-debt kind of addiction, but a “healthy” one in that my closet is frightfully full of clothes (most with the tags still on). While I have a long list of designers that I love—Marc Jacobs, J.Crew, Vince … the list goes on—my favorite has to be Rachel Zoe. Continue reading →
Content marketing is catching more and more attention from businesses that are looking for ways to bolster consumer engagement and improve sales. Despite the increasing buzz, however, confusion still abounds. How many times do I have to blog a day? Do I need a strategy before I get started? What’s the difference between content marketing and social media marketing?
If you’re wondering these same questions or if you’re simply just new to the content marketing game, take a look at our top 10 content marketing commandments to help guide you through your journey: Continue reading →
Are your current content marketing efforts falling short? Are you close to giving up? Content marketing is a challenge for many businesses large and small. After all, producing enough content to feed the proverbial marketing beast is difficult.
The biggest reason why marketers fail at content marketing, however, is not because they can’t keep up with content. Rather, the challenge is creating content that’s actually engaging. In other words, marketers write like marketers: copy that’s grossly promotional, stale and, frankly, uninteresting. Continue reading →
Let’s just say it’s been a tough year for Target.
The retail juggernaut has been no stranger to bad press following its massive credit card breach. But there’s nothing like a good comeback. The company is launching a feel-good marketing campaign to kick off the school year and, of course, increase awareness for its Up & Up brand. Continue reading →
So you want to be the cream of the crop? The head honcho? The most respected thought leader in your industry? Well, join the club. Being crowned a “thought leader” is one of the biggest compliments in the business world. While it might not get you special treatment at a swanky restaurant, it does garner more exposure for your business, which translates into dollars—lots of them. However, being dubbed a thought leader is one the hardest things to achieve. Continue reading →
Let the red, white and blue festivities begin. Independence Day is just around the corner and you know what that means— a long weekend filled with fireworks, parades, barbeques, and the beach. But this Fourth of July weekend, instead of eating one too many hotdogs, take a page from our founding fathers and declare independence from your competitors with content marketing. Continue reading →
Let’s face it; the real estate industry isn’t what it used to be—it’s more cutthroat and competitive than ever before. One year you’re at the top, while the next you’re on the bottom. Sure, the economy has played a major factor in this, but so has the Internet.
In the past, buyers would find a realtor through a friend or relative, or maybe even the yellow pages. But times have changed as buyers are increasingly turning to Google when beginning their search for a new home. In fact, 90 percent of all real estate buyers use the Internet to search for homes, which means if you don’t have a strong online presence chances are you’re missing valuable opportunities. Continue reading →