Confession… I can’t really recall the last time I watched television live. In truth, I have become entirely too dependent on my DVR. I take comfort in the fact that I can truck away at the office without fear that the rush hour commute will preclude me from seeing the first few minutes of “Survivor.” I appreciate the fact that a dinner out with my husband Friday night doesn’t keep me from catching up on the latest episode of “Say Yes to the Dress” (Hey, I’m a newlywed; I can still watch this.).
Everybody loves the holidays. Between the surplus of savory sweets and the extra days off to spend with family, this magical time of year gives everyone that indescribable glow and something to smile about. But it can also leave your workers feeling unmotivated, distracted, and altogether lazy.
And while some facets of work can take a back seat the next few weeks, your blog cannot. Already 65 percent of businesses that have a blog haven’t updated their blog in one year or more. All it takes is a few bad weeks of ignoring your blog and you can quickly be heading down a similar road.
I have just come off of what can only be described as the best two weeks of my life. On October 26, in front of our beloved family and friends, a beautiful sunset and a birch wood, fall-colored altar, my husband and I (still so strange to say that!) said, “I do.” It was the beautiful culmination of five incredible years of dating, one long year of planning and countless well wishes over the last few months. And it truly was, as everyone predicted, the best day of my life.
That Saturday evening was electrifying—from the reading of our personal vows to our first dance to the cake cutting to the throwing of my bouquet. It was a whirlwind of emotions and one of those defining life events. Continue reading →
Assembling a department of workhorses who bring out the best in each other—and possess an uncanny ability to work cohesively as well as independently—is certainly no small feat. But those are exactly the ingredients you need to create your content marketing A-Team because anything less will be of grave disservice to your brand and its messaging. So how do you even begin putting together your industry-leading content marketing team? By making sure you have the following team members on board:
It is oftentimes the hardest place to start when it comes to your content marketing strategy, but at the same time, the most important—your blogging platform. From deciding on appropriate blog topics to fine-tuning your tagging strategy to cementing your posting schedule, maintaining a blog can feel a lot like a three ring circus; there are so many moving parts that need be accounted for and, as marketers, we are oftentimes left throwing our hands in the air and with a massive headache.
So what’s in a blog? Before diving into the blogosphere, try to remember these three tips and tricks for each and every entry.
I’m going to be really candid; after all, isn’t that what blogging is all about? If you are in the hospitality industry—I’m talking hotels, resorts, restaurants or event planning—you need to have a blog. And, more importantly, you need to make sure it works.
Though you already know this, it is important to always remember that you are in perhaps one of the most competitive industries out there. From hosting conference parties to networking events to catered dinners, there is no end to the service you provide an ever-growing base. And I haven’t even touched upon the wedding facet of your business yet.
Let me paint you a picture… I am getting married four weeks from Saturday (yes, I am both beaming and bopping in my seat a bit as I write this). These past few months of engagement bliss have unquestionably been the best time of my life, as mom, grandma, coworkers, wedding photographer, hair dresser, accountant, stranger on the street, [insert anyone really] has told me. And they are right. Continue reading →