Employee Spotlight: Five Minutes with Content Producer, Diana Bishop

DSCN1389It didn’t take long for Content Boost’s Diana Bishop to make a name for herself within the Content Boost family. Not only can this writing powerhouse pack a serious content marketing punch—she can crank out a pretty awesome case study—but she is also the first to give a warm “good morning” and friendly smile each day.

“Each day at Content Boost I bring my enthusiasm (I have a lot of it) to both my work and my interactions with my teammates,” Diana says. “I’m the type of person who feeds off the energy of others so I love when our group bursts into spontaneous conversation or when I get positive feedback from a client. It makes me love doing what I do when I can share great experiences with other people.”

Learn more about Diana in our latest five-minute catch up:

Continue reading “Employee Spotlight: Five Minutes with Content Producer, Diana Bishop”

Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

shutterstock_142997941Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein.

As CB’s very own “social media guru,” Diana began her career in 2008, representing the social presence of several well-known recording artists. Since then, Diana has been involved in social media marketing for local businesses, non-profit organizations and everything in between. Continue reading “Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein”

Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino

shutterstock_142997941Every marketing team has someone who always thinks outside the box. For Content Boost, that team member is Gerald Baldino. With an impressive writing background having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Gerald has helped numerous clients launch successful content marketing campaigns. His right-brain mentality and affinity for the written word has enabled him to take the least sexy topic and turn it into something exciting.

“I think there is an interesting angle to any story,” explains Gerald. “It’s just a matter of uncovering it. Sometimes that angle is easy to find, and sometimes you have to dig for it. But it’s always there.” Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Gerald Baldino”

Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz

shutterstock_142997941Eric Lebowitz joined the Content Boost family as one of its very first Digital Content Editors, and quickly made an impression with his larger than life personality and commitment to hard work. Before joining the team, Eric worked at the Child Guidance Center of Southern Connecticut and “Golf Digest Magazine.” Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric brings to the table many years of experience in content creation and has helped dozens of clients boost their website traffic and customer acquisition. Continue reading “Employee Spotlight: Five Minutes with Digital Content Editor, Eric Lebowitz”

Employee Spotlight: Five Minutes with Managing Content Producer, Allison Boccamazzo

shutterstock_142997941Organized, personable and diligent are three words that best describe Content Boost’s Managing Content Producer, Allison Boccamazzo. If you see a bunch of to-do lists on a desk you know Allison is not far.

As a former TMC Web Editor, Allison was welcomed into the CB family as one its very first Content Producers. Shortly after, she was promoted to Managing Content Producer in which she’s now responsible for managing CB’s team of (vivacious) editors. Continue reading “Employee Spotlight: Five Minutes with Managing Content Producer, Allison Boccamazzo”

Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski

shutterstock_142997941When TMC decided to launch Content Boost, it knew it needed an experienced go-getter who wasn’t afraid of a challenge. So naturally the company turned to former journalist, marketer and TMC Web Editor Carrie Majewski, who’s worked with a variety of high-profile clients on branding strategy and copy creation from Sprint to Panasonic to AT&T.

As Content Boost’s Director of Content Marketing, Carrie is the muscle behind CB, helping manage brand and editorial strategy, foster client relationships and launch strategic partnerships. But Carrie isn’t your typical director. Continue reading “Employee Spotlight: Five Minutes with Director of Content Marketing, Carrie Majewski”

Employee Spotlight: Five Minutes with Content Producer, Brooke Neuman

shutterstock_142997941We often reminisce about the early days of Content Boost—in which a group of pioneer editors set out to feverishly grow the division. Content Producer Brooke Neuman was one of those pioneers. After working at TMC, CB’s parent company, as a copy editor, Brooke was cajoled (uh… bribed?) into becoming one of CB’s very first team members. Almost two years later, this veteran Content Producer has helped dozen of clients launch their content marketing strategies. Continue reading “Employee Spotlight: Five Minutes with Content Producer, Brooke Neuman”

Starting the Blogging Process: Confessions from a Newbie

shutterstock_101214826I was recently asked to be a regular contributor for the Content Boost blog and I must admit I had mixed thoughts on the undertaking. I was concerned about my work schedule, project load, and my ability to come up with creative and interesting topics to write about. However, I also felt honored and a natural inclination of responsibility to step-up to the challenge.

After these initial thoughts about the undertaking, I thought, what am I going to write about? Personal interests, professional interests, thought leadership; there are a ton of options, so the next question I asked myself was what felt most natural to me and my perspective.

Luckily, we are in the business of content marketing and anything related to writing, perspectives, the Internet, basically everything, can be drawn back to the core mission of our blog. This seems like a manageable undertaking considering I’m often writing and am full of opinions and perspectives.

I know that I will learn as I go along and may have both successes and failures in this venture, but isn’t that what writings is about?

 My advice to other newbies looking to blog:

  • Write what feels right to you and your company – if it’s not right, it’s not right
  • Tell it like it is – this is how you develop an audience
  • Have someone do a review of your article – just in case!
  • Don’t be afraid of failure and put something down – how else are you going to blog?

Good luck writing and see you soon!

Looking to Increase Your Brand Exposure on Facebook?

Current Status

Facebook is an ever-evolving network, as are all other widely adopted social media channels. Enhancements to appearance, navigation and, most importantly, presentation of content, are constantly being evaluated and tweaked. Within the past six months, Facebook has focused on delivering what it considers high-quality content to the end users. Meanwhile, organizations with Facebook pages have seen a decrease in the number of impressions per post. By changing the newsfeed algorithm, Facebook is providing organizations with few choices (one of which is to pay) to have their content be seen, even by their “fan” base.

It’s not that the quality of your content has gone down, or that your users aren’t interested in what you have to say. As marketers we need to guarantee that our content is seen and shared by our audience.

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Continue reading “Looking to Increase Your Brand Exposure on Facebook?”