Author Archive: Rebecca Conyngham, Marketing Manager at TMCnet
Facebook is an ever-evolving network, as are all other widely adopted social media channels. Enhancements to appearance, navigation and, most importantly, presentation of content, are constantly being evaluated and tweaked. Within the past six months, Facebook has focused on delivering what it considers high-quality content to the end users. Meanwhile, organizations with Facebook pages have seen a decrease in the number of impressions per post. By changing the newsfeed algorithm, Facebook is providing organizations with few choices (one of which is to pay) to have their content be seen, even by their “fan” base.
It’s not that the quality of your content has gone down, or that your users aren’t interested in what you have to say. As marketers we need to guarantee that our content is seen and shared by our audience.