While he may be the newest member of the Content Boost team, Rick Sobey has quickly solidified his role as one of CB’s Content Producers. Having worked at “The Daily Voice” and “The Lowell Sun,” this Bostonian taps into his extensive writing and marketing experience to help clients take their marketing strategies to new heights with high-quality, custom content.
“Moving from journalism into content marketing has been a natural transition as my past interviewing and research skills have played a key role in creating valuable content for our clients,” explains Rick. “I also still get to tell real-life, impactful stories that resonate with consumers.” Continue reading →
Every marketing team has someone who always thinks outside the box. For Content Boost, that team member is Gerald Baldino. With an impressive writing background having worked at AOL’s Patch.com and New Haven’s “Groove Magazine,” Gerald has helped numerous clients launch successful content marketing campaigns. His right-brain mentality and affinity for the written word has enabled him to take the least sexy topic and turn it into something exciting.
“I think there is an interesting angle to any story,” explains Gerald. “It’s just a matter of uncovering it. Sometimes that angle is easy to find, and sometimes you have to dig for it. But it’s always there.” Continue reading →
Eric Lebowitz joined the Content Boost family as one of its very first Digital Content Editors, and quickly made an impression with his larger than life personality and commitment to hard work. Before joining the team, Eric worked at the Child Guidance Center of Southern Connecticut and “Golf Digest Magazine.” Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric brings to the table many years of experience in content creation and has helped dozens of clients boost their website traffic and customer acquisition. Continue reading →
Organized, personable and diligent are three words that best describe Content Boost’s Managing Content Producer, Allison Boccamazzo. If you see a bunch of to-do lists on a desk you know Allison is not far.
As a former TMC Web Editor, Allison was welcomed into the CB family as one its very first Content Producers. Shortly after, she was promoted to Managing Content Producer in which she’s now responsible for managing CB’s team of (vivacious) editors. Continue reading →
When TMC decided to launch Content Boost, it knew it needed an experienced go-getter who wasn’t afraid of a challenge. So naturally the company turned to former journalist, marketer and TMC Web Editor Carrie Majewski, who’s worked with a variety of high-profile clients on branding strategy and copy creation from Sprint to Panasonic to AT&T.
As Content Boost’s Director of Content Marketing, Carrie is the muscle behind CB, helping manage brand and editorial strategy, foster client relationships and launch strategic partnerships. But Carrie isn’t your typical director. Continue reading →
We often reminisce about the early days of Content Boost—in which a group of pioneer editors set out to feverishly grow the division. Content Producer Brooke Neuman was one of those pioneers. After working at TMC, CB’s parent company, as a copy editor, Brooke was cajoled (uh… bribed?) into becoming one of CB’s very first team members. Almost two years later, this veteran Content Producer has helped dozen of clients launch their content marketing strategies. Continue reading →
I was recently asked to be a regular contributor for the Content Boost blog and I must admit I had mixed thoughts on the undertaking. I was concerned about my work schedule, project load, and my ability to come up with creative and interesting topics to write about. However, I also felt honored and a natural inclination of responsibility to step-up to the challenge.
After these initial thoughts about the undertaking, I thought, what am I going to write about? Personal interests, professional interests, thought leadership; there are a ton of options, so the next question I asked myself was what felt most natural to me and my perspective.
Luckily, we are in the business of content marketing and anything related to writing, perspectives, the Internet, basically everything, can be drawn back to the core mission of our blog. This seems like a manageable undertaking considering I’m often writing and am full of opinions and perspectives.
I know that I will learn as I go along and may have both successes and failures in this venture, but isn’t that what writings is about?
My advice to other newbies looking to blog:
- Write what feels right to you and your company – if it’s not right, it’s not right
- Tell it like it is – this is how you develop an audience
- Have someone do a review of your article – just in case!
- Don’t be afraid of failure and put something down – how else are you going to blog?
Good luck writing and see you soon!