Category Archives: Blog Strategy

Same Old Blog Mishaps? Learn These Tricks to Earn Some Treats

When you first launched your company’s blog, you may have expected consumer interest to instantly spike. But so far, you feel like it hasn’t made enough of an impact and are widely searching for ways to get the engagement and results you’re looking for. So, how are you going to turn things around? Continue reading →

B2B Marketers: Stop Being So Boring

shutterstock_151959050Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading →

Is Your Blog Converting Your Consumers?

shutterstock_94805161There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.

I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.

Continue reading →

Three Easy Ways to Repurpose Your Content

Repurposing content can be tricky. Do it right, and you can extend the shelf life of a great piece of content and reach a whole new audience. But do it wrong, and you could wind up sounding like a broken record.

shutterstock_181197839Recycling content is all about taking an existing piece of work—whether  it’s a case study, white paper, or blog post— and giving it new life. However, this is where marketers often get tripped up as repurposing content is an easy way to get on Google’s bad side and convince search engine “spiders” that you are engaging in black hat SEO when done wrong.

Below are three simple ways you can repurpose content: Continue reading →

More Blog Traffic Might Be Sitting Right Under Your Nose

If you’ve ever maintained or contributed to a blog, you know how difficult it can be to grow your readership. Perhaps you are even familiar with the daily ritual of logging into your blog platform to check on your visit and click numbers, hoping against hope to see an uptick. TrafficUnfortunately, no magic formula for a successful blog strategy exists, but you do have options at your disposal that increase your chances.

What may surprise you about these tips and tricks is that they don’t require much time or effort. In fact, they may actually be strategies you already know to be effective but have neglected recently because you’ve been sidetracked by other tasks. If you are making a push to boost your blog numbers, consider implementing these fool-proof tactics:

Continue reading →

Three Ways to Take Your Blogging Strategy From Lifeless to Lively

shutterstock_94805161Is your blog traffic low? Are you struggling to catch the attention of readers? Blogging is an essential piece of the content marketing puzzle. However, it’s one of the most challenging aspects. Let’s face it; developing fresh, engaging content on a consistent basis can be enough to make your head spin. Nevertheless, it’s important to the success of your content marketing strategy.

So if you’re blogging strategy is stuck in a rut, don’t worry: we’re here to help. Below are three ways you can take your current strategy from lifeless to lively: Continue reading →

A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)

So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:

ITEXPO2

 

Continue reading →

Starting the Blogging Process: Confessions from a Newbie

shutterstock_101214826I was recently asked to be a regular contributor for the Content Boost blog and I must admit I had mixed thoughts on the undertaking. I was concerned about my work schedule, project load, and my ability to come up with creative and interesting topics to write about. However, I also felt honored and a natural inclination of responsibility to step-up to the challenge.

After these initial thoughts about the undertaking, I thought, what am I going to write about? Personal interests, professional interests, thought leadership; there are a ton of options, so the next question I asked myself was what felt most natural to me and my perspective.

Luckily, we are in the business of content marketing and anything related to writing, perspectives, the Internet, basically everything, can be drawn back to the core mission of our blog. This seems like a manageable undertaking considering I’m often writing and am full of opinions and perspectives.

I know that I will learn as I go along and may have both successes and failures in this venture, but isn’t that what writings is about?

 My advice to other newbies looking to blog:

  • Write what feels right to you and your company – if it’s not right, it’s not right
  • Tell it like it is – this is how you develop an audience
  • Have someone do a review of your article – just in case!
  • Don’t be afraid of failure and put something down – how else are you going to blog?

Good luck writing and see you soon!

Do You Really Want to Be a Thought Leader?

In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. Not fear of heights or spiders, but rather of disseminating content that steps on toes or frames a discussion in a different—perhaps even controversial—way.

Thought_Leadership

Continue reading →

What Marketers Can Learn From Food Blogs

blogpictureOn the nights when I don’t have plans with friends, I find myself searching for new food recipes online to make for my family. I’m no Top Chef, but I know my way around the kitchen. While reading my favorite food blog “Not Without Salt,” I got thinking: marketers can learn a lot from food blogs. Not only are they instructional, informative and easy to read, but they’re entertaining and engaging— all things that we as marketers should keep in mind while blogging.

Continue reading →

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