Think of the last story you told. Was it about your recent vacation to St. Lucia? That embarrassing moment in a recent corporate meeting? Your kid’s game-winning shot during his soccer tournament? Chances are that no matter the story you told, it was rich with detail, emotion and descriptors.
That’s because when we tell our personal stories, we often speak from the heart—not pausing to consider the narrative, the flow and the descriptors. It just comes naturally. And what results are oftentimes some of the best, most engaging and truly organic stories that come from a place of honesty and from a desire to share our experiences with others.
Is your company blog a snoozefest? Are you boring readers to death with lame headlines, a lack of exciting visuals, and ideas or concepts that they’ve already read a dozen times before? I get it; making something like ROI and business analytics “sexy” isn’t easy. But don’t get discouraged, there’s a little Jerry Seinfeld in all of us.
The concept of persuasive writing—and persuasive argument, for that matter—was not introduced to me until my senior year of high school during AP English. I remember it vividly. I was taught that writing should not just be a string of words, but rather a compilation of words that influence how someone acts, feels and thinks. It’s about taking an active stance and communicating effectively to your audience in a simple, albeit powerful way. It’s in essence marketing. And it’s not easy.
So you can imagine my shock when I learned this Sunday that my niece and nephew (only second graders!) are being instructed on how to write persuasively in school.
Earlier this week I participated in the annual player draft for my fantasy baseball league, a time-honored tradition that takes place all over the country and helps drive the $3.6 billion fantasy sports industry. In years past, our league had used a traditional “snake” format for drafting, which simply means that teams draft in a linear order in each round, the order reverses the following round and this continues until all team rosters are full.
This year, however, we decided to try a new auction format, where each team is given a budget of 260 virtual dollars to bid on players any way they desire. The auction draft is more complicated than a traditional system but can also be more stimulating, as the level of strategy necessary increases immensely.
Everybody loves the holidays. Between the surplus of savory sweets and the extra days off to spend with family, this magical time of year gives everyone that indescribable glow and something to smile about. But it can also leave your workers feeling unmotivated, distracted, and altogether lazy.
And while some facets of work can take a back seat the next few weeks, your blog cannot. Already 65 percent of businesses that have a blog haven’t updated their blog in one year or more. All it takes is a few bad weeks of ignoring your blog and you can quickly be heading down a similar road.
It is oftentimes the hardest place to start when it comes to your content marketing strategy, but at the same time, the most important—your blogging platform. From deciding on appropriate blog topics to fine-tuning your tagging strategy to cementing your posting schedule, maintaining a blog can feel a lot like a three ring circus; there are so many moving parts that need be accounted for and, as marketers, we are oftentimes left throwing our hands in the air and with a massive headache.
So what’s in a blog? Before diving into the blogosphere, try to remember these three tips and tricks for each and every entry.