Category Archives: Blog Strategy

3 Ways to Keep Your Content Marketing Strategy on Track During the Holidays

shutterstock_233551051The holiday season is the most wonderful time of the year—unless you’re a content marketer. For most, the month of December is spent shopping for gifts, attending holiday parties and hitting the slopes. But for content marketers, the holiday season is spent wrapping up end of year projects, drafting content and launching last-minute campaigns—all while short staffed.

Let’s face it: managing your content marketing strategy is stressful enough without having to deal with all of the distractions the holiday season brings. To avoid feeling overwhelmed and ensure your strategy continues to run smoothly, here are some helpful tips to consider: Continue reading →

Content Marketing: Teach, Don’t Preach

I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading →

Why Your C-Suite Should Be Blogging (and Tweeting)

shutterstock_171724835 (1)There are few better representatives for your brand than your CEO and other members of your C-suite. And since 60 percent of a company’s market value is attributable to its reputation, according to surveys of executives conducted by Weber Shandwick, corporate leaders should be making their voices heard by writing and sharing valuable and unique branded content on their company websites and across social media. Continue reading →

What ‘Interstellar’ Taught Me About Content Strategy

After months of anticipation, I finally had the chance to see the blockbuster “Interstellar” last week. The film is a Sci-Fi adventure, directed by Christopher Nolan starring Matthew McConaughey and Anne Hathaway, which explores the possibilities for deep space travel and the mysteries of our physical universe.

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Three Reasons Why Your Content Isn’t Going Viral

shutterstock_225896623You’ve just spent weeks creating the best piece of content that’s ever been written. The headline is insanely witty, the graphics are great, the content is rich and you’re 100 percent sure that it’s going to go viral.

But it doesn’t…sigh.

Unfortunately, we all know how this feels—it stinks (to put it nicely). You put your blood, sweat and tears into creating an awesome piece of content only to have it fall flat. So, what gives? Well, it may be due to the fact that your content is lacking the following three things: Continue reading →

Same Old Blog Mishaps? Learn These Tricks to Earn Some Treats

When you first launched your company’s blog, you may have expected consumer interest to instantly spike. But so far, you feel like it hasn’t made enough of an impact and are widely searching for ways to get the engagement and results you’re looking for. So, how are you going to turn things around? Continue reading →

B2B Marketers: Stop Being So Boring

shutterstock_151959050Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading →

Is Your Blog Converting Your Consumers?

shutterstock_94805161There are so many signs that I’m a content marketer (thanks for the great list of signs Brooke!). I catch myself wishing I could edit my husband’s texts for grammar, sorry sweetie!; I look at every trade show flyer, TV commercial and digital signage ad and wonder, “Could I have done better?”; and I get ridiculously excited when my number of Twitter followers grows.

I even prefer staying in resorts/hotels/getaways that rely on a robust content marketing strategy. In other words, I’m that person.

Continue reading →

Three Easy Ways to Repurpose Your Content

Repurposing content can be tricky. Do it right, and you can extend the shelf life of a great piece of content and reach a whole new audience. But do it wrong, and you could wind up sounding like a broken record.

shutterstock_181197839Recycling content is all about taking an existing piece of work—whether  it’s a case study, white paper, or blog post— and giving it new life. However, this is where marketers often get tripped up as repurposing content is an easy way to get on Google’s bad side and convince search engine “spiders” that you are engaging in black hat SEO when done wrong.

Below are three simple ways you can repurpose content: Continue reading →

More Blog Traffic Might Be Sitting Right Under Your Nose

If you’ve ever maintained or contributed to a blog, you know how difficult it can be to grow your readership. Perhaps you are even familiar with the daily ritual of logging into your blog platform to check on your visit and click numbers, hoping against hope to see an uptick. TrafficUnfortunately, no magic formula for a successful blog strategy exists, but you do have options at your disposal that increase your chances.

What may surprise you about these tips and tricks is that they don’t require much time or effort. In fact, they may actually be strategies you already know to be effective but have neglected recently because you’ve been sidetracked by other tasks. If you are making a push to boost your blog numbers, consider implementing these fool-proof tactics:

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