When you first launched your company’s blog, you may have expected consumer interest to instantly spike. But so far, you feel like it hasn’t made enough of an impact and are widely searching for ways to get the engagement and results you’re looking for. So, how are you going to turn things around? Continue reading →
Let’s face it; B2B marketers get a bad rap for being boring. I can say that because I am one. Like most B2B marketers, I’m not producing ads for the Super Bowl or booking Gisele Bundchen for our next marketing campaign. Rather, I’m writing whitepapers for the C-suite, creating blogs for other marketing professionals and drafting lead-nurturing campaigns. But just because I’m a B2B marketer doesn’t mean I’m boring—and you don’t have to be either. Continue reading →
I was recently asked to be a regular contributor for the Content Boost blog and I must admit I had mixed thoughts on the undertaking. I was concerned about my work schedule, project load, and my ability to come up with creative and interesting topics to write about. However, I also felt honored and a natural inclination of responsibility to step-up to the challenge.
After these initial thoughts about the undertaking, I thought, what am I going to write about? Personal interests, professional interests, thought leadership; there are a ton of options, so the next question I asked myself was what felt most natural to me and my perspective.
Luckily, we are in the business of content marketing and anything related to writing, perspectives, the Internet, basically everything, can be drawn back to the core mission of our blog. This seems like a manageable undertaking considering I’m often writing and am full of opinions and perspectives.
I know that I will learn as I go along and may have both successes and failures in this venture, but isn’t that what writings is about?
My advice to other newbies looking to blog:
- Write what feels right to you and your company – if it’s not right, it’s not right
- Tell it like it is – this is how you develop an audience
- Have someone do a review of your article – just in case!
- Don’t be afraid of failure and put something down – how else are you going to blog?
Good luck writing and see you soon!
In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. Not fear of heights or spiders, but rather of disseminating content that steps on toes or frames a discussion in a different—perhaps even controversial—way.
On the nights when I don’t have plans with friends, I find myself searching for new food recipes online to make for my family. I’m no Top Chef, but I know my way around the kitchen. While reading my favorite food blog “Not Without Salt,” I got thinking: marketers can learn a lot from food blogs. Not only are they instructional, informative and easy to read, but they’re entertaining and engaging— all things that we as marketers should keep in mind while blogging.