Category Archives: Blog Strategy

Top Take Aways From the Content Boost Crash Course, Part 2: Afternoon Sessions

Looking back on the second half of yesterday’s Content Boost Crash Course, the word that comes immediately to mind is “action.” While the first half of the day was focused on educating attendees about the basics of content marketing—the ins and outs of blogging and the need to engage with customers via social media, for example—the afternoon was all about how to put those strategies into motion and move forward with an integrated, revenue-driven content marketing strategy.

shutterstock_134665622What is the best way to get started with content marketing in your organization? As Content Boost Director Carrie Majewski intimated during a presentation titled “Getting the Boss to Say Yes to Content Marketing,” approaching the boss about investing in content marketing may be intimidating. She advised participants to lay such fears aside, however, as, in truth, most decision makers are ready to move forward with content marketing. Majewski backed up her claim with a study from DNN which shows that the top three priorities for marketing executives are to acquire new customers (87 percent), increase customer retention (86 percent) and increase brand awareness (80 percent).
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The Do’s and Don’ts of Blogger Outreach

You’ve launched your amazing new product or brand awareness campaign. You’ve used the tried and true, traditional routes: email marketing, print, social media, blogging, PPC. But you still need that extra push to put you over the edge. That’s where a blogger outreach campaign comes in. business-person-writing4

In every industry, there are successful bloggers who boast a significant, loyal following and serious influence over their readers. But getting the attention of these influencers isn’t always as simple as you may think. Their inboxes are flooded each day with brands just like yours hoping to catch their attention. So how do you stand out in a sea of pitch letters?

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Preparing for the Next Crash Course: What I’ve Learned So Far

Content Boost’s next content marketing Crash Course is rapidly approaching, and the team here is putting the final touches on our presentations and preparing for an engaging, productive day of discussions with all of our attendees! I am fortunate enough to have the opportunity to speak from 10:30-11:00 a.m. on Tuesday, April 21 in a presentation entitled, “Blogging: How to Nurture Your Audience at Every Touch Point” (you can get a little preview of my talk and the rest of the agenda here!)

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Why Google’s Knowledge Vault Should Be On Your Radar

There’s a one buzzword that is gaining an increasing amount of attention in content marketing: accuracy.

Right now, it’s relatively easy for a website loaded with misinformation to rise to the top of Google’s search engine rankings; all it takes is enough people linking to the website in order to inflate it past credible sources. This is a problem for Google, as the company’s goal is to be the most accurate source of knowledge on the Web.

shutterstock_172659857In order to solve this problem, Google is developing a project called Knowledge Vault. For quite some time now, researchers at Google have been collecting vast amounts of information from across the Web and sorting through the data to determine specific truths. For instance, an example one such truth would be “grass is green.” Continue reading →

Want to be a Ghostwriting Expert? Heed the Following Three Tips

My coworker sent me a great cartoon today—she thought it could make for a good blog topic and she was right (thanks Rebecca!). Take a look:

CaptureNow as someone who ghostwrites for a number of executives in the C-suite, I love this cartoon. It speaks directly to the beauty—and pressure—of being a ghostwriter. On the one hand, you can give the busy, C-level executive platform chance to have his or her voice heard. You can take a journey into this individual’s brain, navigate through the sea of ideas, notions and opinions and extract a compelling, highly strategic piece that panes him or her in the best possible light.

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Leveraging Your Teammates’ Skills to Become a Better Marketer

Earlier this week I got into an interesting conversation with several peers about what role collaboration can and should play in the workplace. We decided that, generally speaking, organizations tend to view bringing employees with different but complementary skill sets together as the most effective way of completing large or complex projects. If every individual piece of a task is assigned to a worker with an appropriate skill set, the finished product will likely reflect professionalism and expertise.

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Top Dos and Don’ts of Content Syndication

shutterstock_249028792Do you have a group of rock star bloggers writing valuable, interesting and share-worthy content for your company blog, but you still can’t seem to get the traffic you deserve? If you answered yes, then you might want to consider content syndication.

Let’s face it: Developing killer content is just half the battle. The other—more difficult and time consuming—half is getting people to actually read and engage with your content. Content syndication, or the process of republishing content that already exists on your site to a third-party site, is a great way to earn more visibility and expand your reach.   Continue reading →

Google Analytics: Three Things You Can Do to Amplify Your Efforts

So you created a blog and have been posting frequently. The good news is that you’re reaping the many benefits of your blogging efforts, from increased site traffic and lead conversion to bolstered brand awareness. But as any good marketer knows, you always have to be 10 steps ahead in the game.

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That means digging deeper into data to improve and fine-tune your strategy. In other words, taking a look at how your blog is performing (how many people are visiting your blog, clicking on certain pieces of content, etc.) to learn what you should do differently. After all, what’s the good of blogging if you’re unsure of how your strategy is performing? To get fully value out of any content strategy, you must extract key insights to make necessary changes and improvements. A go-to tool for doing so is Google Analytics. Continue reading →

Five Historical Figures Who Would Have Made Awesome Content Marketers

shutterstock_LincolnContent marketing began its explosion into the mainstream over the past decade or so, which means that unfortunately, some of America’s greatest minds were never able to try their hand at the strategy. For example, can you imagine the ingenuity that Ernest Hemingway or Thomas Edison would have brought to the space? Let’s take a look at five other historical powerhouses who could have made big waves in the content marketing sector: 
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Three Content Marketing New Year’s Resolutions to Keep This Year

It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I resolved to see more concerts and to be kinder to others. You too, have probably set personal goals for yourself in the past—losing weight, quitting a bad habit—but maybe this year you’re considering making a professional commitment for your company.

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