Category Archives: Brand Strategy

Three Reasons Your Brand’s Storytelling Strategy Is Utterly Failing

A few months ago, you were tasked with implementing a “brand storytelling” strategy in your marketing department. Now, you’re waiting for social shares and comments to begin rolling in. But they’re nowhere to be found.

megaphone-1019915_1280If this is happening, take heart. Brand storytelling is a new and often misunderstood phrase that shamelessly gets tossed around, often incorrectly. It’s difficult, too. Many companies are now using it, but are finding it much harder to pull off than they expected.

Here are three reasons why your own brand storytelling strategy may be struggling:   Continue reading →

Calling All Marketers: Cast Your Voice on Content Boost’s Blog!

December has officially begun, and that means resolutions are being made in an effort to make 2016 a bigger, better and brighter year than ever. Here at Content Boost, we’ve set our sights on a few New Year’s Resolutions—for example, enhance the customer experience even further and participate in more charitable causes—however, one resolution in particular involves featuring more marketing experts on our blog, in addition to our internal team of professionals.

shutterstock_230245711 Continue reading →

What James Bond’s ‘Spectre’ Taught me About Content Marketing

There I was—popcorn in hand, sitting in front of the big screen patiently waiting for “Spectre,” the newest installment of the James Bond franchise, to begin playing. I was finally getting a chance to see the new film I had been so anxiously anticipating for months. As a lifelong Bond fan I never miss a movie, so you could say that my hopes were high. After all, “Casino Royale” and “Skyfall” were such hits that there was no way I was in for a disappointment. Daniel Craig (James Bond) alongside directors Martin Campbell (“Casino Royale”) and Same Mendes (“Skyfall” and “Spectre”) did such a great job reinventing the series as a whole; these professionals gave the series a much more rugged and modern feel, which I personally preferred.

Continue reading →

Stop What You’re Doing And Read Google’s Latest Search Quality Rating Guidelines

Do words like “search engine spiders” and “Quality Raters” send shivers down your spine? Do you sit up at night paranoid that Google is trolling your website, looking for excuses to knock it down in the SEO rankings?

google-485611_640If so, it’s not surprising. Trying to stay in good graces with Google’s ever-changing search engine optimization (SEO) policy can certainly feel daunting—especially if you’re new to the content marketing game. Continue reading →

Is There Enough Time To Start A Content Strategy in 2015?

We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.

clock-147257_640It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?

Here’s our take on the matter: Continue reading →

Why You Should Consider Trying That ‘Meh’ Marketing Tactic You’ve Been Thinking About

The other day I was preparing a dish of halved avocado filled with cottage cheese and a drizzle of sriracha sauce, and offered a bite to my fiancé. He was pretty reluctant to try it at first, saying that he had never eaten avocados before and they looked like they would taste bad. However, one small, hesitant nibble turned into the plate being finished off completely.

As it turns out, he likes eggplant and zucchini, too.

mehSo, what does trying new veggies have to do with content marketing? Most organizations tend to have content marketing tactics that they love using because they sit well on the palette—like blogs, social media and case studies. Then there are those tactics that seem like they’ll taste funny. For your organization, this may be a tactic that you consider unconventional or have overlooked, like an infographic or eNewsletter. For your marketing team, a first response may be “meh” rather than “yeah!” Continue reading →

Tips For Building A Lasting Relationship With Your Content Producer

Once you sign up for content marketing and are introduced to your dedicated content producer, you’re bound to enter into the “getting to know you” phase.

shutterstock_114687277During this phase, you’ll want to approach your content producer just like you are onboarding a new member of your organization. The goal is to get acquainted as quickly as possible with one another, so that you can build trust and start brainstorming creative ideas for your brand.

Here are some tips that you can use to ensure that you get off to a great start with your new content producer: Continue reading →

Three Types of Engaging Content You Can Begin Producing Today

According to the Content Marketing Institute’s (CMI) “2016 Benchmarks, Budgets and Trends—North America” report, B2B engagement picmarketers continue to be heavily focused on creating engaging content. In fact, 72 percent of marketers surveyed by CMI claimed it’s their top priority for 2016.

So, what exactly is engaging content?
That is, what kind of content should teams be producing to attract and, more importantly, retain readers? And how can content then convert those readers into repeat customers and loyal brand advocates?

Continue reading →

Trick-or-Treat? Addressing the Scary and Sweet Sides of Social Media

halloween picThe Halloween season is upon us once again and visions of candy corns are dancing in our heads…

But marketers don’t get to trick-or-treat for candy. Instead, we’re collecting and sorting the tricks and treats of the social media realm, also known as consumer feedback—and believe me some of it can be downright frightening.

So how can you appropriately address the influx of both negative and positive feedback which emerge on your Twitter, Facebook, and LinkedIn accounts day-in and day-out? Well, besides throwing salt over your shoulder or avoiding black cats at all costs, try heeding these quick tips.

Continue reading →

CEO’s: Why You Need to Cast Your Voice and Tell Your Story

You know those people who create fake email accounts in order to avoid being inundated with messages from companies on a daily basis? Well, I’m not one of those people.

There’s nothing wrong with being this kind of person, but I’m glad I’m not one of them. Sure, I get slammed with emails everyday from all sorts of companies—many that I admittedly am no longer interested in—but some of these messages really grab my attention. These digital diamonds in the inbox rough, if you will, are intermittent reminders of why I opt to add my name to email subscription lists. I received one such email last week from clothing retailer GAP.

GAP Continue reading →

Follow

Get every new post delivered to your Inbox.

Join 232 other followers