Not one to follow reality TV or tabloid gossip, I did happen upon the E! channel’s new series, “I Am Cait,” in which Caitlyn Jenner leads viewers through the early stages of her recent gender transition. I only watched the first 20 minutes of the show, but what I found most interesting was not in the show at all, but an ad for Airbnb, the community marketplace for people to list, discover, and book accommodations around the world, which aired twice while I watched.
I admit that I haven’t been able to keep up with this series at my desired biweekly pace (unexpected to-do’s and time crunching can get the best of every marketer!) but I’m happy to be back with the second edition of my ongoing “Friday Reflections” blog. Today I want to talk about collaboration.
As marketers we’re all more than familiar with the importance of collaboration; we need to collaborate with our clients on their campaigns and content deliverables, with our co-workers on internal projects, with partners on upcoming initiatives and more. But, as we also all know, time is not always on our side.
I’ll take Manhattan…
I am 100 percent a New Yorker at heart. I talk a mile a minute; I gesticulate incessantly; and I have zero patience for slow walkers. It’s most likely because I grew up about 35 minutes from Manhattan and have parents—New York City natives who eventually migrated to the suburbs—who say things like “tawk” and “wawk.”
So you can imagine my excitement over the fact that the Content Boost Content Marketing Crash Course—a one-day event designed to bring marketing professionals together for professional development—is headed to the Big Apple. On Wednesday, July 22, our editorial team will head to the NYU Kimmel Center (Room 803) for a seminar that promises to breed marketing inspiration.
Is it just me, or are video ads getting more ridiculous by the second?
I often find myself streaming my entertainment rather than watching live TV in order to avoid advertisements. However, despite my years of experience in avoiding advertisements, there are some commercials that just demand my attention.
For example, the men’s deodorant brand Old Spice is well known for its unorthodox videos. Whether it’s actor Terry Crews powering an entire garage band by hooking an EKG machine up to his muscles or a tree full of moms showering their sons with tears and denouncing the brand for “making men of their sons”, Old Spice’s advertisements just seem to be going over the top.
Now that we’re about to turn the corner into July, many of your employees could be taking time off from work for various reasons—like for vacations, conferences, weddings, you name it. July and August are prime months for being out of the office and sometimes, paid time off requests can pop up out of nowhere and when you least expect them. It’s important, therefore, that you look ahead and figure out whether you have the manpower to see your editorial department through this time of limited resources.
After all, while your employees can always take time off from work, your blog and social content need to keep rolling. Otherwise, if you pause your calendar and focus on other tasks while your main writers are out of town, you could risk losing readers who may forget to come back. Continue reading →
I’ve been asked by a lot of our clients recently, “Will a rebrand hurt our corporate image?” It’s an interesting question. After all, it seems like for years, we as marketers had to convince the powers that be within our organizations to worry about things like website layouts, logos and company slogans. We finally won and, as a result, many of us vowed we would never go down that rocky path again. But now suddenly we are realizing that oftentimes as our brands pivot in terms of strategic direction and positioning, our branding efforts have to shift as well. And sometimes a corporate rebrand is necessary.
So my answer to you is, “No, a rebrand will not hurt your corporate image… so long as you do it right.”
Lately, it appears that most marketing content is geared towards millenials or even baby boomers. Although I’m sure they’re all perfectly nice people, it seems like Generation X—born between 1961 and 1981—has been relegated to second-class citizen status when it comes to product promotion.
I don’t only say that because I am approaching middle age (whatever that means) and feeling left out, but because I believe that much of what defines our popular culture today—such as rap music and ground-breaking TV series like “Breaking Bad,” “The Sopranos” and “Sex in the City”—is a product of my generation. Therefore, our absence from marketing content seems like an anomaly.