Category Archives: Brand Strategy

Three Marketing Lessons I Learned From My Favorite Designer

shutterstock_132961508Anyone who knows me knows that I have a shopping addiction. Not an OMG-I’m-$100,000-in-debt kind of addiction, but a “healthy” one in that my closet is frightfully full of clothes (most with the tags still on). While I have a long list of designers that I love—Marc Jacobs, J.Crew, Vince … the list goes on—my favorite has to be Rachel Zoe. Continue reading →

A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)

So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:

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When it Comes to Personalization, Automation Can Help

shutterstock_54860284It’s a challenge to personalize content to meet the needs of your buyers. After all, no two consumers are alike. Luckily, however, technological advances—specifically marketing automation—make the process more manageable; you may just have to add a few new tools to complete the job. Continue reading →

Why Content Marketers Need to be More Like Journalists

blogjAre your current content marketing efforts falling short? Are you close to giving up? Content marketing is a challenge for many businesses large and small. After all, producing enough content to feed the proverbial marketing beast is difficult.

The biggest reason why marketers fail at content marketing, however, is not because they can’t keep up with content. Rather, the challenge is creating content that’s actually engaging. In other words, marketers write like marketers: copy that’s grossly promotional, stale and, frankly, uninteresting. Continue reading →

Why Giving Back Pays Off: Target’s New Marketing Campaign to Benefit Students

Let’s just say it’s been a tough year for Target.

The retail juggernaut has been no stranger to bad press following its massive credit card breach. But there’s nothing like a good comeback. The company is launching a feel-good marketing campaign to kick off the school year and, of course, increase awareness for its Up & Up brand. Continue reading →

How to Become a Thought Leader in Three Easy Steps

shutterstock_122602369So you want to be the cream of the crop? The head honcho? The most respected thought leader in your industry? Well, join the club. Being crowned a “thought leader” is one of the biggest compliments in the business world.  While it might not get you special treatment at a swanky restaurant, it does garner more exposure for your business, which translates into dollars—lots of them. However, being dubbed a thought leader is one the hardest things to achieve. Continue reading →

For LeBron James, Four Years Made All the Difference

In 2010, NBA superstar LeBron James, having just completed his first professional contract, announced during a surreal television special that he would be leaving his “hometown” Cleveland Cavaliers (James actually hails from Akron, Ohio) and playing for the Miami Heat. “The Decision,” a 75-minute interview with Jim Gray in which LeBron waited nearly 30 minutes before actually declaring his intention, aired on ESPN and was a ratings boon for the network.

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Marketing ‘Without Walls’: Using Social Media to Engage Customers

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On average, people check their smartphone over 150 times each day. Just think about how often you refresh your email at work or glance at your Twitter feed for the latest news. How can your brand use this to its advantage? Simple: by getting users to advertise for you.

The clothing brand, Without Walls, is a great example of how social media can be used to spread brand awareness and increase consumer engagement. The trendy athletic wear website has launched a social media crusade to get its customers up and active in its clothing. Continue reading →

Saying Goodbye to My All-Time Favorite Branding

This week, the best golfers in the world take aim at Pinehurst No. 2 in North Carolina for the 114th U.S. Open. The event features a lot of juicy storylines, from Tiger Woods’ absence to the recent redesign of the hallowed venue.

One storyline has fallen largely through the cracks, however, with the notable exception of my golf buddy Alex Myers at Golf Digest. With the tournament telecast switching from NBC to FOX next year, what I consider to be the greatest theme music ever written will no longer be part of the broadcast.

And that is a bummer.

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Unconventional Tradeshow Tips and Tricks for Increasing Leads

tradeshowI love a good tradeshow. Perhaps that is because I am by nature a people-person, but I also believe that there is something for everyone at such an event. That’s because conferences, when leveraged correctly, can serve as a powerful content marketing vehicle for garnering leads—something that every business leader, regardless of personality type, enjoys. I spent some time yesterday at The Small Business Expo 2014 in New York City where I was reminded of some simple, yet often forgotten, tips and tricks for maximizing leads and making the most out of every tradeshow experience: Continue reading →

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