In what is arguably the biggest social media story of the week, Joss Whedon, the screenwriter and director of “Buffy the Vampire Slayer” and “The Avengers” films, stormed off Twitter after fans turned against him for what they perceived to be sexism and misogyny in the latest Avengers film, “Age of Ultron.”
Whedon deleted his account after Tweeters objected to his depiction of Black Widow, played by Scarlett Johansson, in the film. Here’s a look at his seemingly ironic farewell message…
I’m not one to stay on top of events like the Met Gala, an annual fundraising gala to benefit the Metropolitan Museum of Art’s Costume Institute in New York City, but I do enjoy perusing the images of celebrities and their luxurious, stylish and sometimes downright ridiculous outfits every year once the event is over (BuzzFeed has a complete lineup of this year’s outfits if you’re interested).
So, I scrolled through Web pages full of perfectly snapped shots of celebrities and their fashion collaborations that reflected this year’s theme of “China Through the Looking Glass.” Continue reading →
Today feels like Christmas Eve. Though we don’t have stockings hung, Christmas trees lit or holiday music blasting from the radio in our office, exhilaration and anticipation are in the air here at Content Boost—and I can promise you a number of us will be awake all night long with unbridled excitement for tomorrow.
That’s because tomorrow, April 21st, we will hold our second iteration of our Content Marketing Crash Course, designed to present marketers with the opportunity to talk content marketing, complete with trade tips and tricks from seasoned professionals. We held our inaugural crash course last December, and the standing-room only attendance and riveting marketing discussions confirmed that we had to hold another event this year.
There’s no question that content marketing is increasingly among business leaders. As evidenced in a recent infographic from Smart Insights, 29.6 percent of readers claimed that content marketing is the most commercially important marketing trend in 2015.
That’s more than twice as much as big data, which came in at 14.6 percent. Marketing automation, for that matter, came in even lower at 12.8 percent.
Do you need to: Continue reading →
Strategic writing that drives toward a desired outcome should be every marketer’s goal. Whether you are looking for ideas to build out your editorial calendar or actually writing, taking some extra time to ask yourself a few critical questions can mean the difference between ‘OK’ content and crafting material that actually drives positive business outcomes.
There’s a one buzzword that is gaining an increasing amount of attention in content marketing: accuracy.
Right now, it’s relatively easy for a website loaded with misinformation to rise to the top of Google’s search engine rankings; all it takes is enough people linking to the website in order to inflate it past credible sources. This is a problem for Google, as the company’s goal is to be the most accurate source of knowledge on the Web.
In order to solve this problem, Google is developing a project called Knowledge Vault. For quite some time now, researchers at Google have been collecting vast amounts of information from across the Web and sorting through the data to determine specific truths. For instance, an example one such truth would be “grass is green.” Continue reading →