Today feels like Christmas Eve. Though we don’t have stockings hung, Christmas trees lit or holiday music blasting from the radio in our office, exhilaration and anticipation are in the air here at Content Boost—and I can promise you a number of us will be awake all night long with unbridled excitement for tomorrow.
That’s because tomorrow, April 21st, we will hold our second iteration of our Content Marketing Crash Course, designed to present marketers with the opportunity to talk content marketing, complete with trade tips and tricks from seasoned professionals. We held our inaugural crash course last December, and the standing-room only attendance and riveting marketing discussions confirmed that we had to hold another event this year.
There’s no question that content marketing is increasingly among business leaders. As evidenced in a recent infographic from Smart Insights, 29.6 percent of readers claimed that content marketing is the most commercially important marketing trend in 2015.
That’s more than twice as much as big data, which came in at 14.6 percent. Marketing automation, for that matter, came in even lower at 12.8 percent.
Do you need to: Continue reading →
Strategic writing that drives toward a desired outcome should be every marketer’s goal. Whether you are looking for ideas to build out your editorial calendar or actually writing, taking some extra time to ask yourself a few critical questions can mean the difference between ‘OK’ content and crafting material that actually drives positive business outcomes.
There’s a one buzzword that is gaining an increasing amount of attention in content marketing: accuracy.
Right now, it’s relatively easy for a website loaded with misinformation to rise to the top of Google’s search engine rankings; all it takes is enough people linking to the website in order to inflate it past credible sources. This is a problem for Google, as the company’s goal is to be the most accurate source of knowledge on the Web.
In order to solve this problem, Google is developing a project called Knowledge Vault. For quite some time now, researchers at Google have been collecting vast amounts of information from across the Web and sorting through the data to determine specific truths. For instance, an example one such truth would be “grass is green.” Continue reading →
Can I just say I love having Wi-Fi on a flight? At some 10,000 feet in the air, I decided it would be the perfect opportunity to talk to all of you about what’s on the Content Boost road map for this week. As you read this, I am en route to sunny Miami with several members of the Content Boost team to attend TMC’s biannual technology and communications convention, ITEXPO.
I know what you are thinking… how the heck did we get in the air from New York when 5,000 flights were grounded by 11 a.m.? Well it took an hour on the tarmac to de-ice the plane, a TON of anxiety-ridden conversations and a lot of patience and we were on our way. #ThankYouDelta.
I had an interesting conversation with a colleague earlier this week while reviewing a story I had written for a client. I was quite pleased with the way the piece came out and was looking forward to getting feedback from my teammate before finalizing it and sending it off. I felt the post had a natural flow and was well-written, so I felt confident that my client would receive it well. Continue reading →