Category Archives: Brand Strategy

Free People: Delicate Fashionistas, Hardcore Content Marketing Strategists

Free People is a women’s fashion retailer, which for the most part appears to be run by a group of bohemian flower children. But, don’t be fooled by the company’s laid back demeanor and whimsical appearance as it packs a powerful punch when it comes to content marketing. Marketers and brands alike have much to learn from Free People’s use of multichannel marketing. Here are some different mediums they use to show off their creative strategy: Continue reading →

Content Boost Invades Miami Today to Spread the Word About Content Marketing

IMG_20141204_113151137Can I just say I love having Wi-Fi on a flight? At some 10,000 feet in the air, I decided it would be the perfect opportunity to talk to all of you about what’s on the Content Boost road map for this week. As you read this, I am en route to sunny Miami with several members of the Content Boost team to attend TMC’s biannual technology and communications convention, ITEXPO.

I know what you are thinking… how the heck did we get in the air from New York when 5,000 flights were grounded by 11 a.m.? Well it took an hour on the tarmac to de-ice the plane, a TON of anxiety-ridden conversations and a lot of patience and we were on our way. #ThankYouDelta.

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Warning: You Are Losing Sight of the Customer

shutterstock_telescopeI had an interesting conversation with a colleague earlier this week while reviewing a story I had written for a client. I was quite pleased with the way the piece came out and was looking forward to getting feedback from my teammate before finalizing it and sending it off. I felt the post had a natural flow and was well-written, so I felt confident that my client would receive it well. Continue reading →

Google Analytics: Three Things You Can Do to Amplify Your Efforts

So you created a blog and have been posting frequently. The good news is that you’re reaping the many benefits of your blogging efforts, from increased site traffic and lead conversion to bolstered brand awareness. But as any good marketer knows, you always have to be 10 steps ahead in the game.

google analytics

That means digging deeper into data to improve and fine-tune your strategy. In other words, taking a look at how your blog is performing (how many people are visiting your blog, clicking on certain pieces of content, etc.) to learn what you should do differently. After all, what’s the good of blogging if you’re unsure of how your strategy is performing? To get fully value out of any content strategy, you must extract key insights to make necessary changes and improvements. A go-to tool for doing so is Google Analytics. Continue reading →

The Future is Bright in 2015 For Content Marketers

shutterstock_241697203Am I the only crazy marketer out there who was actually dying to get back to work during the recent holiday season? Call me what you will but without schedules, deadlines and creative dialogue daily I get antsy. And if I have nowhere to be (like a dreamy beach vacation), I crave work.

I know you are trudging through a slew of emails and memos this week and that the last thing you need is another lengthy, information-laden message.

So I won’t keep you long; I promise.

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Behind the Scenes of ‘How to Get Away with Murder’: Content Marketing Lessons From the Mega-Hit

Like many people, I tuned in this year to watch “How to Get Away with Murder” (HTGAWM), the newest brainchild of producer Shonda Rhimes (who created hit dramas like “Grey’s Anatomy and “Scandal”) and creator Peter Norwalk.

The show quickly became the year’s most promising new series; it was renewed for a second season and has already been nominated for a slew of awards. So what the heck does this have to do with content marketing? Let me tell you…

HTGAWM Continue reading →

Three Content Marketing New Year’s Resolutions to Keep This Year

It’s that time of year where virtually everyone is making a New Year’s resolution. In years past, for example, I resolved to see more concerts and to be kinder to others. You too, have probably set personal goals for yourself in the past—losing weight, quitting a bad habit—but maybe this year you’re considering making a professional commitment for your company.

new year resolution Continue reading →

Associated Podiatrists Addresses Patient Care at Content Boost’s Recent Event

shutterstock_14881087 (1)While the Internet can be a valuable tool for people seeking medical advice, it can be taken too far—to the point of being harmful. This was one of the insights provided by Alison D. Croughan, DPM, at Content Boost’s first-ever Content Marketing Crash Course on December 4th. Continue reading →

The Top Five Social Media Blunders of 2014

Social media blunders can be extremely funny—until your organization is on the wrong end of the joke. In 2014 a large number of brands found themselves in the unenviable position of apologizing for social media gaffes which garnered negative media attention. Here are five of the worst social mistakes of 2014:

shutterstock_219319960 Continue reading →

Content Marketing: Teach, Don’t Preach

I get asked the question all the time, even by my wife and parents: What is content marketing? If you’re hearing the term for the first time, the best place to start is a basic definition: Content marketing is a marketing strategy centered on creating and distributing valuable, relevant content designed to attract and acquire consumers. But to understand this hot term further, it’s critical to understand how content marketing differs from traditional marketing in the way it actually attracts and acquires those customers. Continue reading →

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