Category Archives: Brand Strategy

3 Unexpected Benefits From Outsourcing Content Production

You’re still trying to decide whether a content strategy vendor is right for your business. After all, partnering with any vendor is a big decision and one that requires a lot of trust.

By outsourcing either some or all of your content needs, you can spend less money on the resources required to obtain professional, compelling copy. There are also several hidden benefits to outsourcing content production that you may not be aware of.

Here are three unexpected perks of working with a content strategy vendor:

shutterstock_194954891Fresh perspective about your brand: As a marketer, it’s easy to spend so much time thinking and talking about your products and services that you become bored with them.

What winds up happening is you lose the spark of interest that is needed to make your brand exciting to consumers. Continue reading →

Does Content Marketing Actually Work?

contentLast week, Mike Templeman, a contributor to Forbes Magazine, boldly claimed that “content marketing doesn’t work.” Templeman, a content writer himself, contends that most brands are doing it wrong, either by utilizing outdated creation and promotion strategies or simply having misguided expectations.

There may be some truth behind this statement given that many companies view content as a necessity but not always a priority. We live in a world that is connected to data all day; whether online, on our phones, our tablets and even TV. This new age of information can be as instructive as it can be overwhelming for consumers.

Continue reading →

How I Got Hooked On Benefit Cosmetics

make upHi, my name is Diana Bishop and I am a Benefit Cosmetics addict. This is my story.

I’ll admit I’m not what you would typically dub a “girly girl” and so I’ve never been one to cake on pounds of makeup, let alone spend a large sum of money on beauty products. And while smothering my cheekbones with rosey powder still isn’t my style, I just can’t seem to end my bi-monthly trip to the Benefit Cosmetics store where I empty my wallet for a handful of my favorite products. Continue reading →

Lessons From The Donald: Don’t Trump Up Your Content

It is ironic that the most business-savvy candidate in the 2016 presidential race also appears to be the least adept at branding. Donald J. Trump, 69, an American real estate tycoon, television host, politician and author, has a long history of successfully marketing casinos, resorts and even clothing lines that bear his name, yet, in the political arena, his personal branding efforts seem unfocused and unpredictable.

trump Continue reading →

Why I’m Not Buying McDonald’s Branding Shift

As the national and global populations have become increasingly aware of the benefits of healthy eating, fast food chains have had to find ways to re-invent themselves to remain viable. But perhaps no chain has been hit harder by this shift in public consciousness than McDonald’s, which has seen its sales plummet quarter after quarter in recent years, most recently in the second three months of 2015, when earnings fell another 10 percent.

FAIL_stamp Continue reading →

Three Reasons To Consider The New Content Boost Word Bank Package

Right now many Major League Baseball teams are scrambling to make last minute deals before tomorrow’s looming trade deadline. Just about every team in the playoff hunt hopes to land a multi-faceted player who can contribute across the board with both his bat and glove; such a player will prove to be much more valuable in October than a one-trick pony who can occasionally clobber the ball, but produce little else.

shutterstock_125212661This need for flexibility is equally important when selecting a custom content vendor. It’s critical that your vendor can provide your business with a wide variety of assets as opposed to a narrow set of deliverables.  Such is the concept behind Content Boost’s new offering, a flexible package which lets you pick and choose the number of words you want to receive per month with almost no limit as to how you can use them.

Here are three reasons your business should consider the new word bank package from Content Boost: Continue reading →

Should Your Content Be Inclusive?

Inclusive

Not one to follow reality TV or tabloid gossip, I did happen upon the E! channel’s new series, “I Am Cait,” in which Caitlyn Jenner leads viewers through the early stages of her recent gender transition. I only watched the first 20 minutes of the show, but what I found most interesting was not in the show at all, but an ad for Airbnb, the community marketplace for people to list, discover, and book accommodations around the world, which aired twice while I watched.

Continue reading →

Friday Reflections: There’s Always Time for Collaboration

I admit that I haven’t been able to keep up with this series at my desired biweekly pace (unexpected to-do’s and time crunching can get the best of every marketer!) but I’m happy to be back with the second edition of my ongoing “Friday Reflections” blog. Today I want to talk about collaboration.

As marketers we’re all more than familiar with the importance of collaboration; we need to collaborate with our clients on their campaigns and content deliverables, with our co-workers on internal projects, with partners on upcoming initiatives and more. But, as we also all know, time is not always on our side.

friday

Continue reading →

The Countdown is On! One Week to the Content Boost NYC Crash Course

I’ll take Manhattan…

I am 100 percent a New Yorker at heart. I talk a mile a minute; I gesticulate incessantly; and I have zero patience for slow walkers. It’s most likely because I grew up about 35 minutes from Manhattan and have parents—New York City natives who eventually migrated to the suburbs—who say things like “tawk” and “wawk.”

IMG_1432So you can imagine my excitement over the fact that the Content Boost Content Marketing Crash Course—a one-day event designed to bring marketing professionals together for professional development—is headed to the Big Apple. On Wednesday, July 22, our editorial team will head to the NYU Kimmel Center (Room 803) for a seminar that promises to breed marketing inspiration.

Continue reading →

How Brands Are Using Your Memory to Their Advantage

Is it just me, or are video ads getting more ridiculous by the second?

I often find myself streaming my entertainment rather than watching live TV in order to avoid advertisements. However, despite my years of experience in avoiding advertisements, there are some commercials that just demand my attention.

For example, the men’s deodorant brand Old Spice is well known for its unorthodox videos. Whether it’s actor Terry Crews powering an entire garage band by hooking an EKG machine up to his muscles or a tree full of moms showering their sons with tears and denouncing the brand for “making men of their sons”, Old Spice’s advertisements just seem to be going over the top.

Continue reading →

Follow

Get every new post delivered to your Inbox.

Join 228 other followers