Category Archives: Content Marketing

This Summer’s Marketing Superlatives

shutterstock_112540055The sun is just about setting on summer, and that means marketers everywhere are reflecting on their advertising campaigns and looking ahead to fall. But before we welcome autumn, we here at Content Boost thought it would be fun to highlight three brands that we feel have made a big splash with their advertising campaigns over past few months.

Here are our picks:

Most ambitious: Pac Sun

California clothing company Pac Sun set out with a goal this summer to capture the “diverse, creative and optimistic” Golden State of Mind with its marketing campaign. The company travelled to 20 different cities across the U.S. and took photographs of each one. Then, it combined the original photographs the team took with images from across California, giving customers the opportunity to picture their city as if they were in California. The company then included the original images in 619 window displays across the country, using social media, online video and an online hub to engage with customers.

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ITEXPO Las Vegas 2014 Wrap-Up

itexpo-logo-2014What a productive and inspiring week our Content Boost team just experienced at TMC’s ITEXPO 2014 in Las Vegas—the largest and longest-running B2B trade show, and your source for business technology innovation and trends. We were thrilled to be there and experience the scope of event offerings—from networking with leaders from multiple industries to gleaning the knowledge shared by executives from AARP, American Cancer Society, AT&T, iRobot, Schmooze and others. We hope you were there with us last week to gather insights into the information and communication technology market, attend educational workshops and hear all of the exciting keynote speakers. Continue reading →

The “Ice Bucket Challenge” and What It Means for Marketers

By now, assuming that you’re on the Internet and have access to at least one social media account, you’ve heard of the “Ice Bucket Challenge” and likely seen at least one of your friends or acquaintances—if not 100—doing it. If not your friends, maybe you’ve at least seen a celebrity doing it.

So what is the Ice Bucket Challenge? And more importantly, why should you as a marketer care?

The Ice Bucket Challenge was started by a 29-year-old Boston College alum who was recently diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, and sought to raise both money and awareness for the ailment. For the challenge, participants pour a bucket of ice water on their heads, subsequently calling out other friends to participate via social media as well. Those who are called out must pour a bucket of ice over their heads or donate to the cause.

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A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)

So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:

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Content Marketing’s Top 10 Commandments

pic812Content marketing is catching more and more attention from businesses that are looking for ways to bolster consumer engagement and improve sales. Despite the increasing buzz, however, confusion still abounds. How many times do I have to blog a day? Do I need a strategy before I get started? What’s the difference between content marketing and social media marketing?

If you’re wondering these same questions or if you’re simply just new to the content marketing game, take a look at our top 10 content marketing commandments to help guide you through your journey: Continue reading →

Content Marketing Workshops Kick Off Today: Will We See You There?

shutterstock_161159720Today officially kicks off the first day of ITEXPO 2014, and the excitement and energy are palpable. Attendees are flooding registration to collect their badges; the TMC team is running around feverishly to make sure opening day sessions—including the Smart Voice Conference and M2M Evolution—go off without a hitch; and Editor’s Day is in full swing as the Content Boost and TMCnet editors meet with various companies to hear their unique company stories.

If you’re already in Vegas and looking to take advantage of each and every minute, I hope you will join me as I lead our Content Boost-sponsored content marketing workshops, taking place today from 2:30-5 pm PT. Here’s a look at the lineup for today’s sessions:

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Expedia’s #tbt Campaign Is a Lesson for All Marketers

Every Thursday, people across the Web take to social media networks to take part in #tbt, or Throwback Thursday, when they post old photos that usually blow their peers’ minds as they’re reminded of what Little Timmy looked like in the sixth grade.

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Seeking to capitalize on Throwback Thursday, Expedia, a travel company, recently partnered with 180LA to launch a #tbt-inspired campaign of its own called “Thrown Back Thursdays.” Seeking to recreate photos from the past, the new strategy calls for one of its lucky fans to be able to recreate a memory from the past—well sort of.

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Three Bad Habits That Are Killing Your Blog

Believe it or not, every blog has a personality. It’s hard to see this when you are posting content on a regular basis, but your readers will easily pick up on things that you might not notice.

Unfortunately, there are some habits that could be sucking the life out of your blog and dampening its overall effect on your brand image. Are you guilty of any of the following?

shutterstock_131193488Providing too much personal information: Now don’t get me wrong, adding a little bit of personal information, like an anecdote about your day or a recent family outing gone awry, can help build a connection with readers if used sparingly. However, make sure to draw a firm line between your personal life and your professional blog. If you do add a personal touch to your blog, make sure it’s tasteful, positive and helps support the larger topic at hand. Avoid ranting and raving at all costs. Continue reading →

Do You Really Want to Be a Thought Leader?

In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. Not fear of heights or spiders, but rather of disseminating content that steps on toes or frames a discussion in a different—perhaps even controversial—way.

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