Category Archives: Content Marketing

Is Your Marketing Department About To Take Flight?

Now that we’re about to turn the corner into July, many of your employees could be taking time off from work for various reasons—like for vacations, conferences, weddings, you name it. July and August are prime months for being out of the office and sometimes, paid time off requests can pop up out of nowhere and when you least expect them. It’s important, therefore, that you look ahead and figure out whether you have the manpower to see your editorial department through this time of limited resources.

Gone FishinAfter all, while your employees can always take time off from work, your blog and social content need to keep rolling. Otherwise, if you pause your calendar and focus on other tasks while your main writers are out of town, you could risk losing readers who may forget to come back. Continue reading →

Get the Boss to Say ‘Yes’ to Content Marketing

pic812In just a few weeks, we will be holding our third iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about content marketing best practices. Taking place July 15 in the Big Apple, the crash course will feature a series of breakout sessions covering everything from the how to get the “yes” to content marketing (hint: do plenty of research upfront!) to the key ingredients of a robust blogging, social media and email marketing strategy.

But to get things started, we will jump-start the day with a session titled “Getting the Boss to Say Yes to Content Marketing,” designed to equip participants with the ammo needed to walk into their boss’s office and get the green light. Whether you are just starting out on your content marketing journey—or looking to get the “yes” for a new project—let’s take a look at how to get your boss on your side.

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Content Boost’s Marketing Seminar Heads to the Big Apple

IMG_1431As marketers, there is no richer experience than having meaningful dialogue with our industry counterparts. After all, just one quick conversation can give us the motivation to launch our next marketing campaign or encourage us to look at digital channels in a whole new light.

This very notion was on our minds when we conceptualized our first Content Boost Content Marketing Crash Course last December. Though we wanted to educate like-minded marketing professionals on the latest happenings in the industry—particularly content marketing happenings—we also wanted to create an open forum for all marketers to organically share their best tips and tricks. Our team was gratified that a group of busy marketers had the determination to spend a whole day listening to breakouts, participating in small group discussions and meeting one-on-one with our team. It shows just how much we crave insight into our craft and collaboration with our peers, especially in an eye-opening learning environment.

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Are You Suffocating Your Brand’s Content Without Even Realizing It?

It’s time we had an important talk: Your editorial process is killing your beautiful content. Here’s why.

shutterstock_282923051First, one of your staff writers creates a witty, thought-provoking article for your website. Next, the piece must go to an editor—or two—for quality inspection before landing back on your writer’s desk. It may go back and forth multiple times. After that, the post may go to a high-ranking executive for messaging approval before being passed along to a board of directors. Finally, it must pass through your legal team. Several weeks—or sometimes months—later, the post winds up on your website—a tired, bland, and likely outdated version of its former self.

And you wonder why nobody is sharing your content on social media! Continue reading →

It’s Time For Your 6 Month Content Marketing Checkup

Now that we’re about halfway through 2015, it’s an ideal time to take a step back and make sure you are on track to meet the content marketing goals you outlined for your business back in January (like creating brand awareness, or increasing engagement with your customers).

shutterstock_159748715After all, while your brand may appear to be perfectly healthy on the surface, there are countless factors that go into a successful content marketing strategy, all of which need to be closely monitored.

Here are some questions to ask during your mid-year content marketing checkup:

Are you posting regularly? Posting content is a bit like exercising; you have to do it on a consistent basis if you want to maintain a healthy digital brand. If you go for long periods of time between posts, you will have a much harder time building a steady readership.   Continue reading →

Don’t Be Another Face(book) in the Crowd

face

The continued expansion of marketing in all its forms has driven most companies to rush into social media promotion without a clear strategy or projected outcome. It certainly pays to be at the party, but if you’re just another guest without anything interesting to add to the conversation, you’re better off staying home.

Like the truth in the X-Files, the data is out there. Web marketing needs to speak directly to its audience, and knowing who that is, is fundamental. More than 1.44 billion people are on Facebook and 936 million visit their page daily. Given that Facebook ads allow you to target people based on location, age, interests and more, your advertising can determine your marketing strategy. In other words, find your fans through advertising, follow-up with effective marketing and let social media work its magic. Continue reading →

Employee Spotlight: Five Minutes with Content Producer, Mark Lugris

IMG_4687It’s hard to believe we at Content Boost were able to get our hands on this globetrotter. After working as journalist and editor in Connecticut, in 2000, Content Boost Content Producer Mark Lugris moved to Spain to start his own communications company, which published a travel magazine for German and English speaking tourists (impressive right!?).

His company also developed communication, marketing and translation projects with multinational corporations such as IBM, Coca-Cola, MSC, Loewe and Allianz Insurance.

“My time in Spain and Switzerland presented an incredible opportunity to work with major multinational companies in order to fulfill their marketing and communications objectives,” Mark said. “One of the most important lessons I learned from this experience was how language elicits a singular response in different cultures. Being aware of the cultural and linguistic perspectives of each client is vital to developing an effective and affecting campaign strategy.”

When he returned to the States a few months ago, we knew we had to reel in this seasoned marketer. Learn more about Mark in our five minute catch-up… Continue reading →

Get the Boss to Say ‘Yes’ to Content Marketing

IMG_1431In April, we held the second iteration of our Content Boost Content Marketing Crash Course, a one-day educational seminar providing marketers with the opportunity to learn about content marketing best practices. We led a series of breakout sessions covering everything from the definition of content marketing (hint: using custom content to drive awareness and profitability around your brand) to the key ingredients of a robust blogging and lead-generation strategy.

We rounded out the day with a session titled “Getting the Boss to Say ‘Yes’ to Content Marketing,” designed to equip participants with the ammo needed to walk into their boss’s office and get the green light. Whether you are just starting out on your content marketing journey—or looking to get the “yes” for a new project—let’s take a look at how to get your boss on your side.

Continue reading →

How to Get on Top of the “How to” Content Trend

Its 12 am and I can’t, for the life of me, fall asleep…so, what’s the first thing I do? I turn to my nightstand where my iPhone is resting, pick it up and search, “how to fall asleep quickly.” A wealth of blogs and YouTube videos greet me and I scroll through each of the “how to” options until I find one that seems effective.

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With Fans On Twitter, Who Needs Enemies?

avengers

In what is arguably the biggest social media story of the week, Joss Whedon, the screenwriter and director of “Buffy the Vampire Slayer” and “The Avengers” films, stormed off Twitter after fans turned against him for what they perceived to be sexism and misogyny in the latest Avengers film, “Age of Ultron.”

Whedon deleted his account after Tweeters objected to his depiction of Black Widow, played by Scarlett Johansson, in the film. Here’s a look at his seemingly ironic farewell message…

joss whedon farewell

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