Category Archives: Content Marketing

Three Bad Habits That Are Killing Your Blog

Believe it or not, every blog has a personality. It’s hard to see this when you are posting content on a regular basis, but your readers will easily pick up on things that you might not notice.

Unfortunately, there are some habits that could be sucking the life out of your blog and dampening its overall effect on your brand image. Are you guilty of any of the following?

shutterstock_131193488Providing too much personal information: Now don’t get me wrong, adding a little bit of personal information, like an anecdote about your day or a recent family outing gone awry, can help build a connection with readers if used sparingly. However, make sure to draw a firm line between your personal life and your professional blog. If you do add a personal touch to your blog, make sure it’s tasteful, positive and helps support the larger topic at hand. Avoid ranting and raving at all costs. Continue reading →

Do You Really Want to Be a Thought Leader?

In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. Not fear of heights or spiders, but rather of disseminating content that steps on toes or frames a discussion in a different—perhaps even controversial—way.

Thought_Leadership

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Will We See You in Vegas? Content Marketing Takes Center Stage

shutterstock_143009551For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. That’s because ITEXPO is a nonstop event filled with countless breakout sessions, keynote presentations and networking opportunities. So rest up now!

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Louis C.K. Speaks To You Like a Friend, and It Works

Even if you’re not a fan of the comedian, it might be worth your while to sign up for Louis C.K.’s mailing list or make sure to periodically check out his website from time to time.Louis_CK_Kuwait_crop

In terms of content on his website, there’s not much there. But you should try to take a look at the content that does live there that gets updated every few months which can be found in the news section (which, as someone who is signed up for his mailing list, I believe doubles as his mailing list updates as well). Continue reading →

Dawn of the Planet of Content Marketing

This weekend, moviegoers across the U.S. will flock to theaters to witness one of the biggest box office events of the summer, “Dawn of the Planet of the Apes.” There is a lot to be excited about in this movie, like Andy Serkis (“Star Wars: Episode VII,” “The Hobbit: An Unexpected Journey”) joining the ranks of previous “Apes” stars like Charlton Heston and Troy McClure. And, of course, there will be enough gun-wielding apes cruising around on horses to keep you glued to your seat for hours.

shutterstock_150489464But here at Content Boost, we’re excited about this movie for the valuable content marketing lessons we can extract from it:

Brand survival: It’s a tough world for humans in “Dawn of the Planet of the Apes,” as they struggle to survive 10 years after the ALZ-113 virus caused the collapse of civilization. And as a marketer, you could be feeling that same struggle online as you try to compete with other companies for the attention of consumers. Building a robust blog and regularly posting content to social media will help spread brand awareness and create readership that translates directly into sales. Continue reading →

There Are 27 Million Pieces of Content Shared Every Day

There are 27 million pieces of content shared every day on social media networks.16436499_WEB_BF_Lancaster39ad15e6-a84f-4ebd-9199-5a22bbc68860

That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.

Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:

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B2C Companies: Respect Your Customers’ Social Space!

Stop and think about the more personal reasons you log onto Facebook. Maybe you want to see what your aunt is up to in California. Or perhaps you want to check in with a group of friends that you haven’t seen in a long time. You log in because you want to connect with those around you that you care about.

1196px-Not_facebook_not_like_thumbs_downAs a marketer entrenched in social media campaigns, it can be easy to forget that Facebook is still a social networking site. So any social media marketing you do should always be carefully orchestrated.  Consider the results from Gallup’s “2014 State of the American Consumer” report, which shows that 94 percent of consumers log onto social media to connect with friends and family. Just 29 percent log on to follow trends or find product reviews and information. Continue reading →

Happy 4th of July! Gain Your Independence Back with Content Marketing

cafourthofjuly30Let the red, white and blue festivities begin. Independence Day is just around the corner and you know what that means— a long weekend filled with fireworks, parades, barbeques, and the beach. But this Fourth of July weekend, instead of eating one too many hotdogs, take a page from our founding fathers and declare independence from your competitors with content marketing. Continue reading →

Expanding Monument Park: What Marketers Can Learn From the Yankees

Yankee_Stadium_Monument_Park_2008For many players and fans, the Hall of Fame is baseball’s most sacred ground. Being inducted is the highest honor a ballplayer or someone involved with the game can achieve.

But the second highest honor? That’s probably being inducted into Monument Park, the New York Yankees’ version of the hallowed halls of Cooperstown. Sitting behind the center field wall of Yankee Stadium, Monument Park currently pays homage to 30 men.

When the 2014 season started, that number stood at 28. When it ends, it’ll stand at 32.

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Something Needs to Be Done about MLB’s Instagram Strategy

When I first started following Major League Baseball on Instagram, I’ll admit I was pretty excited. At my age, you can’t exactly pull out a pack of baseball cards and browse through them leisurely. But for some reason you can do it on a smartphone without drawing any strange stares.

BabeRuthGoudeycard3Unfortunately, what I’ve seen so far from MLB on Instagram has been surprising. First of all, it’s posting way too much. Yesterday for instance MLB posted 35 pictures in one day. And 18 of them were of Clayton Kershaw. Granted, he did throw one of the greatest games of all time on Wednesday, a no-hitter with 15 strikeouts. But the smart thing to do would be to post a few pictures and offer a link to a gallery with more of them. After all, the Instagram news feed can only feature one photo at a time. I haven’t seen pictures of my friends in days due to the constant flood of images from MLB. Continue reading →

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