“Content marketing is fundamentally changing everything about marketing,” Steve Rotter, Brightcove’s vice president of marketing, put out there as his opening remark for his ContentTECH presentation titled “Video Technology Bootcamp – Fueling Your Content Marketing with Video.” From the way we staff our marketing departments to the way we allocate our budgets, content marketing is rocking the business space, Rotter argued during last week’s virtual event. Moreover, failure to recognize this movement leaves you trailing limply behind the competition.
There are a lot of misconceptions out there. For example, that all Australians drink Fosters beer and that you can die from consuming Coca-Cola and Pop Rocks at the same time. There’s even a myth that the famous candy bar, Baby Ruth, wasn’t actually named after the “The Great Bambino.” We know, shocker. Content marketing has its fair share of misconceptions as well. Below we uncover the truth behind the top three content marketing myths. Continue reading →
A new study by Forrester Research shows that 67 percent of consumers use Web self-service knowledge to find answers to their questions. This information is very useful for those interested in getting involved with content marketing, which moves beyond the traditional ways that marketing has been used in the past, allowing businesses to create a wealth of great content that showcases not just what is new within their company, but what’s happening within their industry at large.
If you’ve been keeping up with the blog here at Content Boost, then you know just how much companies stand to benefit from content marketing, or creating and sharing relevant, customized, insightful copy with the end goal of helping a company bolster brand awareness and drive profitability.
When the time comes for Kobe Bryant to hang up his uniform and retire, he will be on the fast track to the Basketball Hall of Fame. With five championship rings on his fingers, four All-Star game MVPs in 14 appearances, a record of 15 All-NBA selections and 12 All-Defensive team awards, Bryant has become a household name throughout the world. His brand is recognized everywhere from Los Angeles to Beijing.
You could imagine the shock, then, for Boston College students when but a few minutes into a recent lecture on how the NBA is a model for successful international marketing, the door to the class opened and in walked Bryant himself.
“It was surreal,” explained Professor Nick Nugent when about the experience.
Think long and hard about the last blog you read that you remembered. What made it memorable? Was it the artistic use of alliteration in the title? Was it the fact that the lead was totally unpredictable? Now try to think about the last billboard you drove past that really pulled at your heartstrings.
Are you coming up blank trying to remember anything that riveting?
Are you having an inner debate right now? Is the entrepreneur in you telling you to steal 30-minutes with your boss to delineate the reasons content marketing has to make it into the budget for 2014? Meanwhile, is your inner three-year-old cowering in your boots afraid that your boss does not want to hear from you and will immediately squash your content marketing dreams?
Though it sounds scary, now is the time to silence the latter voice and trust the first one.
As a business manager, you have probably come across the same content marketing tips repeatedly. While some of these slivers of advice are helpful, others are so vague that they are a waste of everybody’s time. One tip that tends to pop up fairly often is to make sure to produce quality content. The phrasing may change slightly from article to article, but the message is generally the same.