We’ve all been there before: You look at your schedule and immediately feel overwhelmed by the myriad of impending calls, reminders and meetings, but you need to get an article done by the end of the day in order to make its deadline.
“Today is looking like one of those days,” you think as you ease into your chair, obligatory cup of coffee in hand. So…what do you do?
There’s been a long-standing debate in the content marketing industry about whether long-form or short-form content is more effective. One side argues that long-form content, which typically runs over 2,000 words in length, makes for a more in-depth and compelling read, while the other side contends that short-form copy, or blogs that are less than 1,000 words, is more easily digestible and sharable. Let’s take a deeper look into the pros and cons of each: Continue reading →
How many content marketing tactics do you currently employ? If you’re like most other B2B marketers, then you’ve surpassed 10 tactics, according to Content Marketing Institute’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America. Topping the list of the most popular tactics is social media, followed by eNewsletters, featured articles, blogs and in-person events.
While your peers are using upwards of 13 content marketing tactics, juggling all these can be difficult, especially if you don’t have the internal bandwidth or budget to keep up. Do yourself a favor this year and don’t spread yourself too thin. Instead, concentrate on these three most effective tactics:
2014 was a banner year for us at Content Boost. We grew our program considerably—introducing new content packages, signing on a number of big-name clients and becoming Better Business Bureau certified. We even got some extra icing on the cake when the Content Marketing Institute (CMI) awarded us an Honorable Mention for Best Blog Entry for the 2014 Content Marketing Awards for our blog titled, “Hey Coca-Cola, Will You Go With Me to Prom?”
But if this past month is any indication of what’s to come, 2015 is going to be truly game-changing. I am incredibly excited and humbled to announce that Content Boost has been named a “market leader” in Clutch Research’s “Top Content Marketing Companies” report, the highest spot on the leader’s quadrant.
I had an interesting conversation with a colleague earlier this week while reviewing a story I had written for a client. I was quite pleased with the way the piece came out and was looking forward to getting feedback from my teammate before finalizing it and sending it off. I felt the post had a natural flow and was well-written, so I felt confident that my client would receive it well. Continue reading →
So you created a blog and have been posting frequently. The good news is that you’re reaping the many benefits of your blogging efforts, from increased site traffic and lead conversion to bolstered brand awareness. But as any good marketer knows, you always have to be 10 steps ahead in the game.
That means digging deeper into data to improve and fine-tune your strategy. In other words, taking a look at how your blog is performing (how many people are visiting your blog, clicking on certain pieces of content, etc.) to learn what you should do differently. After all, what’s the good of blogging if you’re unsure of how your strategy is performing? To get fully value out of any content strategy, you must extract key insights to make necessary changes and improvements. A go-to tool for doing so is Google Analytics. Continue reading →