If you’ve had some trouble selling your home due to some sort of defect—like a faulty septic system or ill-functioning furnace—Dex Property Solutions, Inc. might be just the kind of company you’re looking for.
Based in Connecticut but able to service clients across the country, Dex Property Solutions buys real estate that’s in need of repairs—maybe the plumbing system needs a complete overhaul, for instance—before modernizing the properties and either selling or renting them. Continue reading →
Investing in technology for your small business can be overwhelming—and that’s an understatement. From computers to phone systems to Internet applications, it can be difficult to determine what technologies best fit your company’s needs and budget.
As another year winds down, chances are you’re already looking ahead to 2015—a year that holds plenty of potential for your business. If you haven’t added content marketing to your marketing mix, then you might want to consider making this a top priority for the coming year. Continue reading →
We are in the middle of a quiet content marketing war, as organizations are fiercely competing for brand awareness and relevancy online.
This was the critical message delivered by TMC CEO and Group Editor-in-Chief Rich Tehrani during his opening remarks at Content Boost’s first Content Marketing Crash Course, Dec. 4 in Norwalk, Connecticut.
“Online marketing battles are being won and lost constantly,” explained Tehrani, adding that many companies think they are winning the battle for attention when they are actually losing without even realizing it.
Tehrani’s remarks set the tone for the riveting Crash Course, in which local business leaders and marketers were invited to participate in full day of hands-on content marketing seminars and group discussions, as well as strategizing and networking activities with key members of the Content Boost team. Attendees were also treated to 30-minute one-on-one brand reviews and consultations, as well as brand video interviews. Continue reading →
In our digital landscape, it’s indisputable that valuable content marketing is of the upmost importance. Despite this, many organizations continue to fail at providing content that consumers demand.
In fact, not enough businesses are successful at content marketing; 38 percent of companies say they are effective, which is a drop off from 42 percent a year ago, according to a survey by Content Marketing Institute called “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America.”
Chances are you’ve heard or read about the term “content marketing.” After all, almost every major news publication from Forbes to The Huffington Post has written about it and companies are increasingly investing in it. According to research from the Content Marketing Institute, 46 percent of businesses plan to increase their spend on content marketing, while 32 percent have already made a commitment to keep their budgets the same.
But what exactly is content marketing and how does it work? Continue reading →
Most of us would rather act on a referral from a friend than make a purchase based on a sales pitch alone. We want to know that the product or service actually works before we take the leap to buy, and we’re bound to put more trust in someone who has already used the product successfully than the person trying to convince us. In fact, nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39 percent do so on a regular basis, according to research from BrightLocal.
That’s where fact-filled case studies and testimonials come into play for your content marketing strategy. Case studies and testimonials give you the opportunity to establish credibility, helping your business prove claims about your product or service and convert more prospects into customers. In fact, customer testimonials are the most effective form of content marketing, according to SalesStaff’s “100 Sales & Marketing Stats That Will Blow Your Mind.”